ReachEffect and RedTrack

Before you proceed with the integration, make sure to have the already added:

• Custom tracking domain
• Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
• Conversion types you’re planning to work with

1. Add ReachEffect as a Traffic channel in RedTrack.

Your RedTrack account → Traffic channels → New from template → find ReachEffect → Add → Save the template:

2. Integrate ReachEffect with RedTrack.

In the added ReachEffect template go to the ReachEffect API integration section → add the ReachEffect API key → Save changes to the template:

The “Active” button means the integration is on:

3. Create a campaign in RedTrack with ReachEffect as your traffic channel.

Campaigns → Create new campaign → use this guide (for Affiliates) / this guide (for Advertisers) to help you add the campaign with ReachEffect as your traffic channel → once the campaign is added, your tracking link is automatically created, copy Click URL (your tracking link):

4. Set up the tracking on the ReachEffect side.

4.1 In your ReachEffect account go to Campaigns → Add New Campaign:

4.2 Add your RedTrack campaign Click URL (copied in step 3) to the Destination field inside your ReachEffect campaign settings:

5. Set up the Postback URL in RedTrack.

5.1 In Campaign settings (created in step 3) scroll down to S2S Postback for ReachEffect → Add: 

5.2 Make the following changes to the postback:

• pid=REPLACE: instead of REPLACE add your user ID from ReachEffect (i.e. pid=12345abcde).
• conv_type=b: put the needed letter instead of “b”. It can go from A to Z so you can have multiple events. Each letter corresponds to the particular event name in the ReachEffect platform.

6. Set up the automation.

• Use this guide to help set up rules.
• Use this guide for setting up the auto update cost feature.