ReachEffect and RedTrack
ReachEffect is a world-leading web and mobile advertising platform, which provides a distribution channel to advertisers and a monetization solution for publishers.
RedTrack has an API integration with ReachEffect, which gives you the following benefits:
- Pause: campaign, placement
- Create automated rules
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integrations steps
1. Add ReachEffect as a Traffic channel in RedTrack.
Go to your RedTrack account → Traffic channels → New from template → find ReachEffect → Add → Save the template:
2. Integrate ReachEffect with RedTrack.
In the added ReachEffect template go to the ReachEffect API integration section → add the ReachEffect API key → Save changes to the template:
3. Create a campaign in RedTrack with ReachEffect as your traffic channel.
Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign with ReachEffect as your traffic channel → once the Campaign is added, your tracking link is automatically created, copy Click URL (your tracking link):
4. Set up the tracking on the ReachEffect side.
4.1 Go to Campaigns → Add New Campaign:
4.2 Add your RedTrack campaign Click URL (copied in step 3) to the Destination field inside your ReachEffect campaign settings:
5. Set up the Postback URL in RedTrack.
In Campaign settings (created in step 3) scroll down to S2S Postback for ReachEffect → press Add → replace the “a” value with the name of a client without spaces (you can ask your account manager for advice) → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
6. Set up the automation.
- Use this guide to help set up rules.
- Use this guide for setting up the auto update cost feature.