TrafficStars and RedTrack
TrafficStars is a platform for buying and selling worldwide premium traffic in just a few clicks. It is easy to use for both beginners and expert media buyers. TrafficStars is a powerful, self-serve Ad Network and Ad Exchange.
RedTrack has an API integration with TrafficStars, which gives you the following benefits:
- Pause: campaign, creative
- Create automated rules
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add TrafficStars template to RedTrack.
Traffic channels → New from template → find TrafficStars template and press Add → add the {{cpc}} parameter to the Click Cost ID field → Save the template:
2. Integrate TrafficStars with Redtrack.
2.1 Go to your TrafficStars account to copy Client ID and Client secret:
2.2 Get back to RedTrack → go to the added TrafficStars traffic channel settings → scroll down to the section TrafficStars API integration → fill in the necessary fields (values copied in step 2.1) → Save changes to the template:
3. Create Campaign in RedTrack with the TrafficStars traffic channel.
Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign with TrafficStars as your traffic channel → once your campaign is saved, copy the automatically generated click URL (your tracking link):
– Universal script
– No-redirect
– Impressions
4. Set up the tracking in TrafficStars.
4.1 On the TrafficStars menu press Create a campaign:
4.2 Fill in all the mandatory info in the fields:
4.3 Copy the Click URL from your RT Campaign settings (step 3.2) and paste it to the Creatives section of the Campaign settings in your TrafficStars account:
5. Set up the Postback URL in RedTrack
In Campaign settings (created in step 3) scroll down to S2S Postback for TrafficStars → press Add → replace lead_code and key values with the correct ones → Save changes to your campaign:
▸ Ask your Account Manager to help you with replacing lead_code and replace values with the correct ones.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
6. Set up the automated rules. Refer to this article for guidance.