ActiveRevenue and RedTrack
ActiveRevenue is a self-serve demand-side advertising platform that allows advertisers to access high-performing ad units, granular targeting, competitive pricing, and multiple optimization capabilities.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add ActiveRevenue template to RedTrack.
Traffic channels → New from template → find ActiveRevenue → Add → Save the template:
2. Set up a campaign in RedTrack with ActiveRevenue as a traffic source.
Campaigns → Create new campaign → use this guide (for Affiliates)/ this guide (for Advertisers) to help you create your campaign with ActiveRevenue as your traffic channel → once the Campaign is added, your tracking link is automatically created, copy Click URL:
– Universal script
– No-redirect
– Impressions
In your ActiveRevenue go to Campaigns → Create a campaign → set up the necessary parameters → create New Native Ad → add your RedTrack campaign Click URL to the Destination URL field → Submit → Finish:
Go to Campaign settings (created within step 2) → scroll down to S2S Postback for ActiveRevenue → Add → check if all the needed values for the parameters are in place → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.