ReachEffect and RedTrack
ReachEffect is a world-leading web and mobile advertising platform, which provides a distribution channel to advertisers and a monetization solution for publishers.
RedTrack is integrated with ReachEffect via API.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Store and Store tracking URL (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integrations steps
1. Add ReachEffect as a Traffic channel in RedTrack.
Your RedTrack account → Traffic channels → New from template → find ReachEffect → Add → Save the template:
2. Integrate ReachEffect with RedTrack.
In the added ReachEffect template go to the ReachEffect API integration section → add the ReachEffect API key → Save changes to the template:
3. Create a campaign/ad tracking in RedTrack with ReachEffect as your traffic channel.
To create a campaign/ad tracking in RT act depending on your account type:
3.1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):
3.1. Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy Click URL from the Redirect tracking link tab:
– Universal script
– No-redirect
– Impressions
4. Set up the tracking on the ReachEffect side.
4.1 In your ReachEffect account go to Campaigns → Add New Campaign:
4.2 Add your RedTrack campaign/ad tracking Click URL (copied in step 3) to the Destination field inside your ReachEffect campaign settings:
5. Set up the Postback URL in RedTrack.
5.1 In Campaign/Ad Tracking settings (created in step 3) scroll down to S2S Postback for ReachEffect/ Ad network webhook for conversions → Add:
5.2 Make the following changes to the postback:
- pid=REPLACE: instead of REPLACE add your user ID from ReachEffect (i.e. pid=12345abcde).
- conv_type=b: put the needed letter instead of “b”. It can go from A to Z so you can have multiple events. Each letter corresponds to the particular event name in the ReachEffect platform.
