Newsbreak and RedTrack
Newsbreak is America’s leading local news app. The platform consists of thousands of publishing partners and independent contributors. Newsbreak is integrated with RedTrack via API, which allows you to automatically update the costs.
Integration
Before you start
Before you proceed with the integration, make sure to have the already added:
Integration steps
1. Add Newsbreak template to RedTrack.
1.1 Traffic channels → New from template → find Newsbreak → Add → save the template:
1.2 Change the Cost update depth level (if needed) → Save changes to the template:
2. Integrate Newsbreak with RedTrack.
In the added Newsbreak traffic channel template, go to NewsBreak API integration → add the API access token from Newsbreak (the token is provided by Newsbreak support) → Save changes to the template:
3. Set up a campaign/ad tracking in RedTrack with Newsbreak as a traffic channel.
To create a campaign/ad tracking in RT act depending on your account type:
3.1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):
3.1. Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
3.2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy Click URL from the Redirect tracking link tab:
– Universal script
– No-redirect
– Impressions
3.3 In your campaign/ad tracking settings enable the Auto update costs toggle → Save changes:
4. Set up the tracking on the Newsbreak side.
4.1 Set up the Postback in Newsbreak. Refer to this article for guidance.
4.2 Add RT Click URL to the Newsbreak Ad Campaign.
Create your campaign in Newsbreak → Extra tracking Options → add the Click URL from RedTrack (copied in step 3.2) to the Third party click tracking URL field:
5. Set up the Postback URL in RedTrack.
In RedTrack go to campaign/ad tracking settings (created within step 3) → scroll down to S2S Postback for Newsbreak/ Ad network webhook for conversions → Add → replace the conversion_event part with the actual conversion event type → Save changes:
If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign/Ad Tracking settings as well, as it won’t be generated correctly automatically.
Some Traffic channels require you to edit the Postback with specific parameters for each Campaign/Ad Tracking (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
