Outbrain and RedTrack

Before you proceed with the integration, make sure to have the already added:

• Custom tracking domain
• Offer source and Offer (if you’re an Affiliate)/ Store and Store tracking URL (if you’re an Advertiser)
• Conversion types you’re planning to work with

1. Add Outbrain template to RedTrack.

Traffic channels → New from template → find Outbrain template and press Add → add the {{cpc}} parameter to the Click Cost ID field → Save the template:

2. Integrate Outbrain and RedTrack.

2.1 Go to your Outbrain account → as Outbrain has an API restriction on every new account you need to apply for it first. Once approved you will see the following in the dropdown of your Account settings:

2.2 Get back to RedTrack → Outbrain template (added within step 1) → Outbrain API integration section → fill in the mandatory values and Save the changes to the template:

What should be inserted in the Outbrain API integration section depends on the account type:
▸If this is a self-served account, this particular customer’s data (Email, Password) should be inserted.
▸If this is a corporate-driven account, you should insert the email and password of the person who has access to the API integration.

Values explained:
(1) Email field:
● if your account is a self-served one, insert the “ACCOUNT” value from Outbrain:

● if this is a company-managed account, enter the email of the person within the company who has access to the API integration.

(2) Password field:
● if your account is a self-served one, insert your Outbrain account password;
● if this is a company-managed account, enter the password of the person within the company who has access to the API integration.

(3) Account ID: type in your Outbrain account ID. It can be found in the URL:

3. Activate the “Conversion Event Name” in Outbrain and add it to the S2S postback link.

This is required for sending conversions back to Outbrain. To do that:

3.1 In your Outbrain account go to Conversions → Create Conversion → Server-to-Server → fill in the needed fields in the Conversion type window → copy the value you put in the Name field:

3.2 In RedTrack go to the added Outbrain template → S2S Postback URL → replace the CONVERSION_EVENT_NAME part with the name copied within step 3.1 → Save the changes to the template:

4. Create a Campaign/Ad Tracking in RedTrack with Outbrain as your traffic channel.

To create a campaign/ad tracking in RT act depending on your account type:

I’m Affiliate

I’m Advertiser

4.1. Campaigns → Create new campaign → fill in the info in all the sections and tabs:

• General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
• Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.

Use this guide for more detailed info.

4.2. Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):

4.1. Ad Tracking → New Ad Tracking → Fill in the info in all the sections and tabs:

• General: Give it the name, and choose the traffic channel, and cost-tracking method.
• Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.

Use this guide for more info on ad tracking settings.

4.2. Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy the tracking parameters from the Redirect tracking link tab:

5. Launch a campaign in Outbrain.

5.1 In your Outbrain account go to Campaigns → Create Campaign:

5.2 Fill in the needed Campaign details →  add the tracking parameters from step 4 (all parameters after the “?” in your tracking link) from RedTrack into the Suffix field → Next Content:

5.3 Put the first part of the tracking URL (till the “?”) to the URL field and add creatives, title, etc.→ Launch the campaign:

6. Set up the Postback URL/Ad network webhook for conversions in RedTrack.

Go to Campaign/Ad Tracking settings (created within step 4) → scroll down to S2S Postback for Outbrain/ Ad network webhook for conversions → Add → add the real event name instead of CONVERSION_EVENT_NAME → check if all the other needed values for the parameters are in place → Save changes:

 7. Set up the automated rules. Refer to this article for guidance.