Snapchat and RedTrack
Snapchat is an American multimedia instant messaging app and service.
Integration
Important before you begin
Before you proceed with the integration, make sure to have the already added custom tracking domain.
Integration steps
1. Add Snapchat as a Traffic channel in RedTrack.
Traffic channels → New from template → find Snapchat and Add it → Save the template:
2. Integrate your Snapchat account with RedTrack to receive costs.
In the added Snapchat template navigate to SnapChat API integration → click on Connect Snapchat → Continue:
3. Add conversion types to RedTrack.
Tools → Conversion tracking → Conversion types → use this guide to help you add the events.
4. Add pixel, access token, and match the conversion events.
☝If you configure the Snapchat CAPI in the traffic channel template, RedTrack will only send conversions from Snapchat to Snapchat.
☝If you configure the Snapchat CAPI in the offer/website template, RedTrack will send to Snapchat all conversions received on that offer/website from different traffic channels, not just Snapchat only. Plus in your offer/website template you can add multiple pixels.
Choose the preferred method and act accordingly:
1. Go to your Snapchat account and copy the values for Pixel ID and Access Token:
- To get your Pixel ID go to Assets → Pixels:
- To get your Access Token go to Business Settings → Business details → Conversions API token section → Generate token → copy the generated token:
2. Go to the settings of the added Snapchat traffic channel template → edit → Snapchat default data source (pixel) section → fill in the values for Pixel ID and Access Token:
3. Match RedTrack Conversion Types with Snapchat Event Names:
1. Go to your Snapchat account and copy the values for Pixel ID and Access Token:
- To get your Pixel ID go to Assets → Pixels:
- To get your Access Token go to Business Settings → Business details → Conversions API token section → Generate token → copy the generated token:
2. Go to RedTrack → Offers → create the Offer / edit the already created one → tab CAPI → scroll down to the Snapchat section → add the copied pixel(s) and access token(s):
3. Match RedTrack Conversion Types with Snapchat Event Names:
5. Add Offer source and Offer
Use this guide to add your Offer source and Offer. For better conversion attribution in the added Offer source template → Additional parameters assign the following roles:
- Phone
- First Name
- Last Name
- Zip Code
6. Create a tracking Campaign in RedTrack
6.1 Campaigns → Create new campaign → use this guide for Affiliates / this guide for Advertisers to help you add the campaign with Snapchat as your traffic channel → once your campaign is saved, copy the automatically generated click URL (your tracking link):
6.2 Enable the Auto update costs toggle in your campaign:
7. Set up the tracking in Snapchat
7.1 Create Ads → Instant Create:
7.2 Web visits → in the URL field add your main URL + tracking parameters copied from step 6.1 → Next:
Proceed further with the traffic targeting and payment methods as per your needs. Once you’ve filled in the fields, click Publish and the ad will go for approval. When your campaign gets published it’ll be tracked with RedTrack.