SelfAdvertiser and RedTrack
SelfAdvertiser is a powerful self-service platform for advertisers, a leading traffic source, developed, owned, and operated by Intango. The platform allows online advertisers to create their campaigns in minutes and start acquiring WW traffic from quality sources while maintaining full control of their budget.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add SelfAdvertiser template to RedTrack.
Traffic channels → New from template → find SelfAdvertiser → Add → save the template:
2. Set up a campaign in RedTrack with SelfAdvertiser as a traffic channel.
Campaigns → Create new campaign → use this guide (for Affiliates)/ this guide (for Advertisers) to help you create your campaign → once the Campaign is added, your tracking link is automatically created, copy Click URL:
3. Set up the tracking on the SelfAdvertiser side.
3.1 In SelfAdvertiser account go to Campaigns → choose the campaign type → add your RedTrack campaign Click URL under the Destination URL:
3.2 Choose RedTrack under the Conversion Tracking section:
3.3 Copy the “ref” value here:
4. Set up a Postback URL in RedTrack.
Go to the Campaign created within step 2 → S2S Postback section → Add → make sure the “ref” value is replaced with the one you have copied from your SelfAdvertiser account → Save changes to the campaign:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
5. Set up the automation
Check out the following articles for the automation features:
▸ Automated TCs (for a general overview of the automation features in RT)
▸ Rules
▸ Cost auto-update