Mobusi and RedTrack
Mobusi, part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets.
Integration
Important before you start
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Store and Store tracking URL (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add Mobusi template to RedTrack.
Traffic channels → New from template → find Mobusi → Add → Save the template:
2. Set up a campaign/ad tracking in RedTrack with the Mobusi traffic channel.
To create a campaign/ad tracking in RT act depending on your account type:
2.1 Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Campaign is saved go to Tracking links and parameters → copy the automatically generated click URL (your tracking link):
2.1 Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: Give it the name, and choose the traffic channel, and cost-tracking method.
- Funnels: Choose the type of funnel you are using and add the elements from the drop-downs.
2.2 Once the Ad Tracking is saved go to Ad Tracking Parameters (UTMs) → copy Click URL from the Redirect tracking link tab:
– Universal script
– No-redirect
– Impressions
3. Set up the tracking on the Mobusi side.
3.1 In your Mobusi accountgo to the offers section → New offer → fill out the required fields and paste the Click URL from RT campaign (copied in step 2.2) and submit the form:
3.2 Enable S2S conversion tracking for Mobusi: before setting up the Postback URL in RedTrack, please contact your Mobusi account manager to provide you with all the necessary details to replace them in the postback URL. The parameters are:
- {SERVICE_ID} – clients numeric ID in the system.
- {UNIQUE_OR_RAND} – A UNIQUE alphanumeric identifier for each postback (such as an internal ID
- {ID_EVENT} – The numeric ID of the type of event that occurred
4. Set up the postback URL in RedTrack.
Go to Campaign/Ad Tracking settings (created within step 2) → scroll down to S2S Postback for Mobusi/ Ad network webhook for conversions → Add → check if all the needed values for the highlighted parameters are in place → Save changes:
▸ If you changed the Postback URL in the Traffic channel (added/removed some parameters to it), remember to manually update the link in Campaign/Ad Tracking settings as well, as it won’t be generated correctly automatically.
▸ Some Traffic channels require you to edit the Postback with specific parameters for each Campaign/Ad Tracking (e.g., the goal for Exoclick or ap_key for Go2Mobi). If the field remains blank or something like “REPLACE” is stated, that means you need to define the Postback conditions manually.
