EZmob and RedTrack
EZmob is a self-serve advertising network, which provides monetization for website owners and SSPs and enables advertisers, agencies, and app developers with access to over 1 Billion users.
Integration
1. Add a custom tracking domain
1. Add a CNAME record pointing to your RedTrack default domain in your domain registrar.
2. On the left menu go to Tools → Domains → Create new domain.
3. Add the integrated domain to your RedTrack account and activate the Free SSL option.
2. Add the offer/ store tracking URL you are promoting
This is the target destination link where you plan to run the traffic: it can be an affiliate offer, a direct link to your website, or the shop.
1. Add the offer source: New from template/New from scratch → find the affiliate network you work with/add your custom name → Save.
2. Add the offer link: Offers → New → choose the offer source from the list, add the offer URL → save the changes.
For example: &affsub={clickid} where {clickid} is RedTrack parameter
1. Go to Stores → New → Add your store (it is the name of your shop).
2. On the same page, in the Additional parameters section, add the purchase data parameters – Name/ Description is what you will see in reports – Roles define their use with CAPI.
3. Go to Store tracking URLs → New → Add your store URL (this is your e-com shop).
4. Follow the suggested steps to generate the scripts. You will need it later for your e-com platform.
– this guide for additional details on Stores and Store tracking URLs setup in RT.
– this guide for more info on e-commerce platform integration.
3. Set up the conversion events
In your RedT account go to Tools → Conversion tracking → add the events you want to track → Save.
The names will remain the same and be sent to the traffic channel exactly as you added them in RedTrack.
4. Add the EZmob template to RedTrack
In your RedTrack account, go to Traffic channels → New from template → find EZmob → Add → Save:
5. Set up tracking in RedTrack
1. Set up tracking in RedTrack with EZmob as your traffic channel.
In your RedTrack account go to Campaigns → Create new campaign → fill in the info in all the sections and tabs:
- General: give it the name, and choose the traffic channel, tracking domain, and cost-tracking method.
- Funnels: choose the type of funnel you are using and add the elements from the drop-downs.
- S2S postback: this field will be filled in automatically based on the data you have added to your traffic channel settings.
In your RedTrack account go to Ad Tracking → New Ad Tracking → fill in the info in all the sections and tabs:
- General: give it the name, choose the traffic channel, and cost-tracking method.
- Funnels: choose the type of funnel you are using and add the elements from the drop-downs.
- Ad network webhook for conversions: this field is filled in automatically with the EZmob postback from the traffic channel template.
2. Once the campaign/ ad tracking is saved, copy the automatically generated click URL (your tracking link):
– Universal script
– No-redirect
– Impressions
3. Apply the postback for EZmob.
In the created RedTrack campaign/ ad tracking, navigate to S2S Postback for EZmob/ Ad network webhook for conversions section → Add → Save changes:
If you changed the Postback URL in the traffic channel (added or removed parameters), remember to manually update the link in campaign/ ad tracking settings as well, since it won’t be updated automatically.
4. Create a campaign in EZmob and add the RT tracking link.
In your EZmob account click Manage Campaigns → set up your campaign in EZmob → place the tracking URL from RedTrack (copied in step 2) into the Destination URL field:
