Shopify and RedTrack

Make sure you have connected the custom tracking domain to your RedTrack account.

1. Create custom conversion events.

Tools → Conversion tracking → Conversion types → add the events for Shopify (use this guide to help):

• ViewContent
• AddToCart
• InitiateCheckout
• Purchase
• Upsell
  To track this event properly, add it in RT + set up a Webhook in Shopify (Webhook setup is described in the Connection steps section of this guide → step 3).
• PartialRefund
  This event is counted with a minus payout. To track this event properly, add it in RT + set up a Webhook in Shopify (Webhook setup is described in the Connection steps section of this guide → step 3).
• Refund
  This event is counted with a minus payout. To track this event properly, add it in RT + set up a Webhook in Shopify (Webhook setup is described in the Connection steps section of this guide → step 3).
• BuyNow
  This event should be applied if your page has a button “Buy Now”.
• Shipping
  This event type presupposes the cost of shipping minus the cost of purchase and the Payout value for this event type is counted with a minus.

• Subscription
  To set up this event type for Recharge subscribers refer to this article.
• Recurring
  To set up this event type for Recharge subscribers refer to this article.
• Cancelled
  This event type presupposes manually and automatically cancelled orders from Shopify. To track this event properly, add it in RT + set up a Webhook in Shopify (Webhook setup is described in the Connection steps section of this guide → step 3).

2. Create a custom Brand.

Brands → New from scratch → use this guide to help you add your Brand

3. To send the PII data for better attribution go to the added Brand settings → Additional parameters → add the following parameters with the corresponding roles:

4. Add your Website.

Websites → New → use this guide to help you add your website

Once you’ve added your Website, you already have all the essential scripts, pixel and webhooks generated automatically in the Scripts tab:

You will need them later to connect to Shopify.

5. Create a paid traffic campaign.

The campaign for the unattributed (organic) traffic is already in place. Now you need to create the one for the paid traffic. Follow these simple steps:

• Add the Traffic channel. Most of them have a preset template in RedTrack.
• Launch a campaign for the paid Traffic channel. Your website/shop will be the main link added to the traffic channel.

1. Create a custom app.

• Log in to your Shopify → Apps → Apps and sales channel settings → Develop apps for your store:

• Create an app → add the name in the App name field → choose the developer from the App developer drop-down list → Create app:

2. Configure API scopes.

2.1 Overview → Configure API scopes:

2.2 Admin API access scopes → All → Order editing, Orders, Script tags → tick the following boxes next to them:

• Order editing: write, read
• Orders: write, read
• Script tags: write, read

2.3 In the Selected tab you can re-check if everything was added. Save the changes and install the app:

3. Reveal the token.

3.1 A warning message will pop up informing you that the access token can only be viewed once and will be revealed to you once you press Install:

3.2 Reveal token once → save it:

1. Connect your RedTrack account to the Shopify Private App.

Tools → Integrations → Shopify → Add Shopify store → add your shop id and token:

• Shop id: copy it from the URL, it is yourshopname.myshopify.com.
• Token: Shopify token you got during the private app creation.

2. Add the needed scripts from RedTrack to Shopify:

Scripts for theme.liquid

Pixel for tracking upsells

1. Copy the scripts from the added Website form.

Websites → choose the needed one → Scripts → choose Shopify → copy the scripts:

Open this if you don’t have the generated scripts in your account

If you have the Offer form and no automatically generated scripts, then you need to:

• Create and copy the universal tracking script. Use this article → I’m affiliate section.
• Copy this Web events tracking Events.js script:

<script src="https://yourtrackingdomain.com/events.js"></script>

2. Add the copied scripts to your Shopify account.

2.1 Sales channels → Online Store → Themes → three dots → Edit code:

2.2 Layout → theme.liquid → add the copied scripts to the end of the <head> tag:

If you change the theme, remember to add the scripts to the new theme again.

1. Copy the pixel from the Website form.

Websites → choose the needed one → Scripts → choose Shopify → copy the Pixel for order status page and post-purchase page:

Legacy scripts for Order status page and Post purchase page can be still found in your Website form in the Legacy scripts for Order status page and Post-Purchase page drop-down:

Open this if you don’t have the generated pixel in your account

If you have the Offer form and no automatically generated pixel, copy it from here:

analytics.subscribe('checkout_completed', (event) => {
  const checkout = event.data.checkout;
  const orderId = checkout.order.id;
  var s = document.createElement( 'script' );
  s.setAttribute('src', 'https://tracking.domain/order_completed.js?shop=storedomain.myshopify.com&orderid=' + orderId);
  document.body.appendChild(s);
});

2. Add the copied pixel to your Shopify account.

2.1 Settings → Customer events → Add custom pixel → give it a name → Add pixel:

2.2 In the Permission window mark Analytics → in the Data sale window mark Data collected qualifies as data sale:

2.3 Paste the pixel (copied in step 1) into the Code section → change the tracking.domain and store.domain parts with your actual domains → Connect:

3. Create Webhooks.

Settings → Notifications → Webhooks → Create webhook:

Checkout creation (mandatory)

Order creation (mandatory)

Order edit (optional, add it if you need to track Upsell events)

Refund create (optional, add it if you need to track Partial Refund and/or Refund events)

Cancelled (optional, add it if you need to track Cancelled events)

• Event: Checkout creation
• Format: JSON
• URL: https://ecomappspf.redtrack.io/custom_webhooks

• Event: Order creation
• Format: JSON
• URL: https://ecomappspf.redtrack.io/custom_webhooks

Order edit webhook should be added only for Upsell event tracking.

• Event: Order edit
• Format: JSON
• URL: https://ecomappspf.redtrack.io/custom_webhooks

• Event: Refund create
• Format: JSON
• URL: https://ecomappspf.redtrack.io/custom_webhooks

• Event: Cancelled
• Trigger: order cancellation
• Webhook: https://ecomappspf.redtrack.io/custom_webhooks