PrestaShop and RedTrack

1. Add custom tracking domain

2. Add conversion events

Go to Tools → Conversion tracking → Conversion type → use this guide to help you add the needed events.

3. Add PrestaShop as a Brand in RedTrack

3.1 Brands → New from scratch → use this guide to help you with Brand editing.

3.2 In the Additional parameters section add the needed parameters and assign relevant roles to them:

4. Add your Website

Websites → New → use this guide to help you add the website (your offer)

5. Create a paid traffic campaign

The campaign for the unattributed (organic) traffic is already in place. Now you need to create the one for the paid traffic. Act as follows:

• Add the Traffic channel. Most of them have a preset template in RedTrack.
• Launch a campaign for the paid Traffic channel. Your website/shop will be the main link added to the traffic channel.

1. Login to your store in PrestaShop and add RedTrack module/plugin to PrestaShop

1.1 Navigate to the Modules section → go to Module Manager:

1.2 Press the Upload a module button at the top right corner → drag the RedTrack module to the pop-up drag-and-drop window:

1.3 Once the file is detected, the installation will start automatically: PrestaShop will upload the module from your computer to its server, unpack it, place the files in the correct location, and update the page, all this in a handful of seconds. PrestaShop will then display Module installed!:

2. Add the universal tracking script to PrestaShop and the needed Order Status for Purchase Event

2.1 Press Configure next to the added RedTrack module → insert the Universal tracking script in the RedTrack Universal Script field:

2.2 Choose the needed value from the drop-down of the field Order Status for Purchase Event → press Save to apply the changes:

You can define what a purchase is and fix it at different stages (e.g.: purchase=paid, or purchase=delivered, or else). You decide it based on the needs and specifics of your business.