Adobe Commerce and RedTrack

1. Add custom tracking domain.

2. Add conversion events:

Go to Tools → Conversion tracking → Conversion type → use this guide to help you add the needed events.

3. Add Adobe Commerce as a Store in RedTrack

Stores → New from Template → find Adobe Commerce and click ADD → use this guide to help you set up your store properly.

The Adobe Commerce store is created from a template, so the PII parameters are already set up with the right roles:

4. Add your Store tracking URL:

Store tracking URLs → click Store tracking URL→ use this guide to help within the store tracking URL settings.

 Once you’ve added your Store tracking URL, the universal tracking script is generated automatically. To get it go to the added Store tracking URL form → Scripts → scroll down to the field Universal tracking script and copy it (as you will need it later to insert in Adobe Commerce):

5. Create a paid traffic ad tracking:

The ad tracking for the unattributed (organic) traffic is already in place. Now you need to create the one for the paid traffic. To do that act as follows:

• Add the Traffic channel. Most of them have a preset template in RedTrack: API-integrated traffic channels/ Non-API integrated traffic channels.
• Launch an ad tracking for the paid Traffic channel. Your website/shop will be the main link added to the traffic channel.

1. Install Adobe Commerce extension to your website. It can be done in 2 ways:

2. Add RedTrack universal tracking script to Adobe Commerce

Copy the universal tracking script from RT (Setup in RedTrack → step 4) → go to your Adobe Commerce account (Magento) → Universal script → add the RT script → save the changes:

If you have multiple stores, you can either set up one universal script for all stores or create a separate universal script for each store.