Magento and RedTrack
Magento is a powerful, open-source eCommerce platform that allows businesses to easily build and manage online stores.
Integration steps
Setup in RedTrack
1. Add custom tracking domain.
2. Add conversion events:
Go to Tools → Conversion tracking → Conversion type → use this guide to help you add the needed events.
– ViewContent
– AddToCart
– InitiateCheckout
– Purchase
3. Add Magento as a Brand in RedTrack
3.1 Brands → New from scratch → use this guide to help you fill in the rest of the fields.
3.2 To send the PII data for better attribution go to the added Brand settings → Additional parameters → add the following parameters with the corresponding roles:
Parameter | Macro / Token | Name / Description (what you will see in reports instead of subx) | Role | Info we receive under these parameters |
eventid | {replace} | Event ID | Event ID | Your order ID or the external ID for the conversion |
fname | {replace} | First Name | First Name | Customer First Name from the order |
lname | {replace} | Last Name | Last Name | Customer Last Name from the order |
phone | {replace} | Phone | Phone | Customer phone number from the order |
email | {replace} | Email | Email | Customer email from the order |
zip | {replace} | Zip Code | Zip Code | Customer zip code from the order |
contentid | {replace} | Content ID | Content IDs | External product ID |
content | {replace} | Content | Contents | Product title |
contenttype | {replace} | Content Category | Content Category | The type of product |
4. Add your Website:
Websites → New → use this guide to help you add the website (your offer).
5. Create a paid traffic campaign:
The campaign for the unattributed (organic) traffic is already in place. Now you need to create the one for the paid traffic. To do that act as follows:
- Add the Traffic channel. Most of them have a preset template in RedTrack: API-integrated traffic channels/ Non-API integrated traffic channels.
- Launch a campaign for the paid Traffic channel. Your website/shop will be the main link added to the traffic channel.
Setup in Magento
1. Install Magento extension to your website. It can be done in 2 ways:
Download this .zip extension file → check out this guide for further guidance.
Check out this video tutorial for details.
2. Add RedTrack universal tracking script to Magento
Copy the universal tracking script from RT (Setup in RedTrack → step 4) → go to your Magento account → Universal script → add the RT script → save the changes:
