AppLovin and RedTrack
AppLovin‘s leading marketing software enables developers to market, monetize, analyze, and publish their apps.
RedTrack integrates with AppLovin’s API, enabling automatic cost updates.
Integration
Before you begin
Before you proceed with the integration, make sure to have the already added:
- Custom tracking domain
- Offer source and Offer (if you’re an Affiliate)/ Brand and Website (if you’re an Advertiser)
- Conversion types you’re planning to work with
Integration steps
1. Add AppLovin template to RedTrack.
Traffic channels → New from template → AppLovin → Add → set up the Cost update depth → Save the template:
2. Integrate AppLovin and RedTrack.
2.1 In your AppLovin account go to Account → Keys → copy the Report Key:
2.2 Go to your RedTrack account → settings of the added AppLovin template → AppLovin API integration → add the copied AppLovin key to the Report Key field → Save changes:
3. Create campaign in RedTrack.
Campaigns → Create new campaign → use this guide (for Affiliates)/ this guide (for Advertisers) to help you create the campaign with AppLovin as your traffic channel. Once the campaign is ready make sure to:
- Enable the Auto update costs toggle:
- Copy the campaign’s tracking parameters to paste them in AppLovin:
– Universal script
– No-redirect
– Impressions
4. Add RedTrack tracking parameters to AppLovin.
When adding your Creative (Ad set) within campaign settings go to the Landing URL section → tick Use Custom Creative Landing URL → add your landing URL and append to it tracking parameters from RedTrack (copied in step 3) → Save:
