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С(onversion) and cost update API

Cost/Ad spend: general

What’s ad spend/campaign cost?

Campaign Cost (cost model) defines the cost of traffic you buy. CPM/CPC is good for most media-buying campaigns across Google, FB, etc. CPA/Revshare is good for affiliate/partner campaigns and CPA ad networks.

With RedTrack, you have 2 ways of tracking the cost data:

1. Statically by adding the cost data to the tracking link or directly per campaign.

2. Dynamically: via the macro or with the help of the API for those traffic channels that support it.

Ad spend tracking: CPC/CPM

Ad spend tracking: CPA/Revshare