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Reporting: columns

What are Columns in RedTrack?

Columns in RedTrack is our analytical data processing system. The Columns functionality in a report organizes and displays collected data, structuring it based on the selected data slice, thereby allowing for easier analysis and interpretation.

Each report in RT has a different set of columns you’ve set (e.g. the same types of columns set in the Campaign report won’t be by default added to your Traffic channel report, unless you set them up exactly the same).

This table will show which reports/sections of the RT tool have columns and whether they are customizable:

Report/Section
Columns can be added/removed from/to the template lists (yes/no)
Possibility to add custom columns with metrics (yes/no)
Ads Manager
Yes
Yes
Automated rules
No
No
Conversion path
No
No
Reports:
  • Campaign
  • Offers
  • Traffic channels
  • Offer sources
  • IP report
Yes
Yes
Landers
Yes
Yes
Logs:
  • Clicks
  • Conversions
  • S2S Postbacks
  • API Postbacks
  • Cost updates
Yes
No

Manipulations with columns

1. To access column settings press the Columns icon in the needed report/section:

2. Adjust columns as per your needs:

Remove/Add columns

Add custom columns

Highlight columns

Customize the quantitative data format

Change columns overview