Changelog: January-February 2024

➲ 2 new roles Rt role 1 and Rt role 2 were added to the Traffic channel role settings. Added the possibility to filter data in reports by these roles.

➲ Auto update costs toggle was made active by default for campaigns with such traffic channels as Facebook, Google Ads, TikTok and Bing.

➲ Added the possibility to do a partial search in the Reports.

➲ Added templates for popular reports in the Reports tab:

• For Affiliates it’s campaign performance report only: data grouped nested campaigns, adsets, ads.
• For Advertisers it’s Campaign performance, Web-site / web-store cross campaign performance and Unattributed traffic analysis reports. Each report type can be filtered by the relevant data slices.

➲ Implemented solutions for RedTrack clients using Shopify and:

• Recharge subscriptions
• Other platforms (Appstle, Skio, etc.)

➲ Added the possibility to delete funnel templates.

➲ Carried out the work on the optimization of the API cost update in Google.

➲ New “Hashed placement” roles/macros were added to the following RedTrack instances:

• Traffic channel: added macro {rt_placement_hashed} + role RT placementhashed.
• Offer/ Website: added macros rt_placement_hashed={rt_placement_hashed}.
• Reports: added grouping by the Rt Placement Hashed parameter.

➲ A Notes column has been added to the set of columns available for generating the Campaigns report.

➲ RedTrack became integrated with Snapchat via CAPI.