Release notes 2024

➲ 2 new Rt roles were added to the Traffic channel role settings. Added the possibility of filtering data in reports by these roles.

➲ Auto update costs toggle was made active by default for Facebook, Google Ads, TikTok and Bing.

➲ Added the possibility of doing a partial search in the Reports.

➲ Added templates for widespread reports in the Reports tab:

• For Affiliates: campaign performance report, data grouped nested campaigns, adsets, ads.
• For Advertisers: campaign performance, website /store cross-campaign performance and unattributed traffic analysis reports. Each report type can be filtered by the relevant data slices.

➲ Implemented solutions for RedTrack clients using Shopify:

• Recharge subscriptions
• Other platforms (Appstle, Skio, etc.)

➲ Added the possibility to delete funnel templates.

➲ Carried out the work on optimising the API cost update in Google.

➲ New “Hashed placement” roles/macros were added to the following RedTrack instances:

• Traffic channel: {rt_placement_hashed} + role RT placementhashed.
• Offer/Website: rt_placement_hashed={rt_placement_hashed}.
• Reports: added grouping by the Rt Placement Hashed parameter.

➲ A Notes column has been added to the set of columns available for generating the Campaigns report.

➲ RedTrack became integrated with Snapchat via CAPI.

➲ Introduced the solution for HighLevel users to add RT Webhook URL and clickid via the Workflows tab.

➲ Snapchat CAPI update: introduced the possibility to configure CAPI on the Offer/Website level.

➲ Implemented IPv6 support beside dual stack integrations. A new format of IP addresses can be found in the click logs.

➲ Updates in RedTrack Reports:

• “Coupon” grouping in the Offer report.
• “Entry page without UTM” grouping in the Traffic channel report.

➲ Updated UI: Campaigns, Traffic channels, Offer sources, Offers, Brands, Websites. Major action buttons were moved to the top right corner.

➲ Introduced the possibility to connect the Google MCC Account to send conversions to it instead of the Google Ads Account (if needed).

➲ Added the possibility to export Conversion path report data.

➲ Taboola API integration: added a new level of cost updates by placement (site_id).

➲ Added the possibility to highlight rows in the report table based on the chosen metric.

➲ RedTrack became integrated with NewsBreak via API (eligible for cost update on 3 levels: campaign, ad set, ad).

➲ Shopify integration: scripts for tracking upsell apps were replaced by one pixel which can be found in the Website form of the client’s RT account.

➲ Google Ads integration: as of now RedTrack updates last day’s costs 2 times: at 9:00 UTC and 14:00 UTC.

➲ Snapchat is now integrated with RedTrack via API (eligible for cost update on 3 levels: campaign, ad set, ad).

➲ Implemented the possibility to add custom columns to RedTrack reports.

➲ Ads manager: added a new feature for Facebook that allows clients to change the daily budget at the campaign or ad group level.

➲ Added the new RSOC feature, which is a new method to attribute conversions without RedTrack clickid.

➲ Updated the auto cost update integration for Google Ads.

➲ Campaign settings: added another redirect type “Double meta refresh with hidden referrer”.

➲ Added search by the title to the section with Scripts.

➲ Internal optimizations were performed in the API postback logs.

➲ Added pagination to the sections with Scripts and Domains.

➲ Added 2 new formats for filters: Contains/not Contains.

➲ Added the field “Region” to the Logs by Clicks and Conversions.

➲ Added pagination to the list of Funnel templates.

➲ Added possibility of custom conversion matching to the RT Facebook template and Offer form.