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Performance marketing analytics & automation for post-cookies era

Changelog: May-June 2024

➲ Taboola API integration: added a new level of cost updates by placement (site_id).

➲ Added the possibility to highlight rows in the report table based on the chosen metric.

➲ RedTrack became integrated with NewsBreak via API (eligible for cost update on 3 levels: campaign, ad set, ad).

➲ Shopify integration: scripts for tracking upsell apps were replaced by one pixel which can be found in the Website form of the client’s RT account.

➲ Google Ads integration: as of now RedTrack updates last day’s costs 2 times: at 9:00 UTC and 14:00 UTC.

➲ Snapchat is now integrated with RedTrack via API (eligible for cost update on 3 levels: campaign, ad set, ad).

➲ Implemented the possibility to add custom columns to RedTrack reports.