January-February 2024

➲ 2 new Rt roles were added to the Traffic channel role settings. Added the possibility of filtering data in reports by these roles.

➲ Auto update costs toggle was made active by default for Facebook, Google Ads, TikTok and Bing.

➲ Added the possibility of doing a partial search in the Reports.

➲ Added templates for widespread reports in the Reports tab:

• For Affiliates: campaign performance report, data grouped nested campaigns, adsets, ads.
• For Advertisers: campaign performance, website /store cross-campaign performance and unattributed traffic analysis reports. Each report type can be filtered by the relevant data slices.

➲ Implemented solutions for RedTrack clients using Shopify:

• Recharge subscriptions
• Other platforms (Appstle, Skio, etc.)

➲ Added the possibility to delete funnel templates.

➲ Carried out the work on optimising the API cost update in Google.

➲ New “Hashed placement” roles/macros were added to the following RedTrack instances:

• Traffic channel: {rt_placement_hashed} + role RT placementhashed.
• Offer/Website: rt_placement_hashed={rt_placement_hashed}.
• Reports: added grouping by the Rt Placement Hashed parameter.

➲ A Notes column has been added to the set of columns available for generating the Campaigns report.

➲ RedTrack became integrated with Snapchat via CAPI.