Yes, Redtrack uses fingerprint for better conversion attribution.

Issue: Clients complain that a significant number of clicks are attributed to organic traffic, although they are clearly coming from paid traffic channels.

Why it happens: This happens because when users come from paid traffic channels (e.g. Facebook) they may not buy something immediately, but consider buying these goods for a specific period of time and only then come again to the website and finally make a purchase. In this case, this delayed purchase is attributed to organic traffic.

Solution: For such purposes, RedTrack came up with an idea of smart attribution (aka cross-browser attribution), which works as follows:

Conversion comes to RedTrack from organic traffic → RedTrack checks the fingerprint of this clickid → then it depends:

→ if the system finds the same clickd ID in the paid traffic, this conversion is attributed to this paid traffic.

→ if the system does not find the same clickd ID in the paid traffic, then conversion is attributed to the organic traffic.