Release notes 2025

Fixed Corrected Conversion Report URL behavior after closing the edit form.

Fixed Resolved a recurring funnel template error preventing editing and correct offer selection.

Improvement Migrated Facebook cost processing to new service.

Fixed Corrected sorting by budget in Ads Manager.

Improvement Added Opportunity Score to Ads Manager.

New Enabled syncing Meta Impressions to Ads Manager via API, including CTR calculation and periodic refresh.

Fixed Addressed additional issue in funnel template behavior.

Fixed Corrected filtering issues in funnel templates.

New Added LTV metric to Cohort Analysis.

Update Standardized Ads Manager impressions data to UTC.

Improvement Added a default role for the Purchase event in Conversion tracking.

Improvement Added validation for Meta fields in pixel settings and adjusted Apply button highlighting when changes are made.

Update Adjusted the rounding format for the RPR metric in the Cohort Report.

Update Improved Opportunity Score by requesting data directly from Meta via object_id.

Update Adjusted amount field validation by invoice status in Pub Payments and added the “Amount due” field for New and Partially Paid invoices.

New Released Creative Analytics for Meta.

Improvement Moved TikTok CAPI to a separate section and added offer-level TikTok CAPI setting.

Update Renamed Customer Journey to Customer Analytics.

New Added a Public Status Page and a Public Roadmap in the UI.

Fixed Resolved permission error when creating offers.