Reporting: formulas
Column titleDescription of the column valueUnit/CurrencyCalculation formulaProfitProfit$total revenue-costProfit {custom conversion type}Displays profit for {custom conversion type}$revenue convtype1-20 - cost convtype1-20CPCCost per click$cost/clicksCPTCost per Transaction$cost/transactionsTRTransaction Rate (clicks to transactions)%(transactions/clicks)*100EPCEarning per click$total revenue/clicksEPlpCEarning per Landing page click$total revenue/lp clicksEPC ROIEarning per click/Return
