Fallback URL
Fallback URL is the backup URL, that is used when the traffic cannot reach the main page for some reason (filter, cap). Instead of showing the visitor the ugly “forbidden” screen, you can send those clicks to a backup offer or
Branded Partner portal and deeplinks
Fallback URL is the backup URL, that is used when the traffic cannot reach the main page for some reason (filter, cap). Instead of showing the visitor the ugly “forbidden” screen, you can send those clicks to a backup offer or
