Yes, Redtrack uses fingerprint for better conversion attribution.

Issue: Clients complain that lots of clicks are attributed to organic traffic, although they obviously come from paid traffic channels.

Why it happens: This happens because when users come from paid traffic channels (e.g. Facebook) they may not buy something immediately, but consider buying these goods for a certain period of time and only then come again to the website and finally make a purchase. In this case, this delayed purchase is attributed to organic traffic.

Solution: For such purposes, RedTrack came up with an idea of smart attribution (aka cross-browser attribution) which works as follows:

Conversion comes to RedTrack from organic traffic-> RedTrack checks the fingerprint of this clickid-> then it depends:

→ if the system finds the same clickdid in the paid traffic, this conversion is attributed to this paid traffic.

→ if the system does not find the same clickdid in the paid traffic, then conversion is attributed to the organic traffic.

 

Note 1:
By fingerprint is meant one of numerous parameters in RedTrack, such as user agent, IP, OS, browser, etc.

Note 2:
Info about paid click for the attribution is kept for 30 minutes. Meaning if the conversion was not made within these 30 mins, the system will not recognise it and it will still be counted as organic click. That’s why smart attribution may not be a fit for those selling some considerable goods.