- Most Facebook Ads can be updated without the risk of losing social proof, but in some cases, social proof may be reset as a result of updating the URL Parameters of an ad.
The most common cause of an ad having its social proof and engagement reset is when the ad is a Post Ad that is using content that is not a published post.
RedTrack.io recommends testing any changes by duplicating the ads. You shouldn’t update any live ads until you are confident that changing the tracking parameters will not affect the engagement on your ad. How to test if social proof will be lost:
1.Duplicate the ads and confirm that the engagement data is maintained
2.Add tracking parameters from RedTrack.io to the URL Parameters of the duplicated ad. If social proof will be lost, you will see it in the preview immediately.
The following are our best practices, but we cannot take responsibility for any lost engagement or social proof.