{"id":29180,"date":"2023-02-07T13:46:02","date_gmt":"2023-02-07T10:46:02","guid":{"rendered":"https:\/\/help.redtrack.io\/ufaq\/como-funcionam-os-parametros-wbraid-e-gbraid-no-redtrack\/"},"modified":"2023-02-07T13:46:02","modified_gmt":"2023-02-07T10:46:02","slug":"como-funcionam-os-parametros-wbraid-e-gbraid-no-redtrack","status":"publish","type":"ufaq","link":"https:\/\/help.redtrack.io\/pt-br\/ufaq\/como-funcionam-os-parametros-wbraid-e-gbraid-no-redtrack\/","title":{"rendered":"Como funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack?"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-distinct\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='title' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/pt-br\/wp-json\/wp\/v2\/ufaq\/29180' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default\" id='ewd-ufaq-post-29180-ohsmhzx0Xc' data-post_id='29180'>\n\n\t<div class='ewd-ufaq-faq-title '>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='https:\/\/help.redtrack.io\/pt-br\/ufaq\/como-funcionam-os-parametros-wbraid-e-gbraid-no-redtrack\/' >\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tComo funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>No caso de tr\u00e1fego IOS devido \u00e0s mudan\u00e7as do iOS14.5 da Apple, se o clique ocorrer de um dispositivo iOS e o utilizador tiver optado por n\u00e3o ser rastreado, a RedTrack pode obter os par\u00e2metros WBRAID e GBRAID:<\/p>\n<p style=\"padding-left: 40px\">\u2022WBRAID \u00e9 usado para medi\u00e7\u00e3o web-para-app;<\/p>\n<p style=\"padding-left: 40px\">\u2022GBRAID \u00e9 usado para medi\u00e7\u00e3o app-para-app.<\/p>\n<p>Ap\u00f3s a atualiza\u00e7\u00e3o iOS14.5 da Apple, em vez do par\u00e2metro GCLID em superf\u00edcies iOS, o par\u00e2metro WBRAID existe em locais para cliques associados com convers\u00e3o web e o par\u00e2metro GBRAID \u00e9 para cliques associados com convers\u00f5es de app. Os novos par\u00e2metros funcionam em conjunto com a convers\u00e3o online modelada que n\u00e3o atribui convers\u00f5es a um utilizador individual, mas oferece um relat\u00f3rio hol\u00edstico sobre convers\u00f5es em conformidade com a privacidade do utilizador. Estes par\u00e2metros usam t\u00e9cnicas de agrega\u00e7\u00e3o e desidentifica\u00e7\u00e3o que garantem que o comportamento entre sites n\u00e3o pode ser ligado de volta a um utilizador individual.  <\/p>\n<p>Estes par\u00e2metros j\u00e1 est\u00e3o incorporados no modelo de canal de tr\u00e1fego do Google Ads desde 11 de janeiro de 2022, quanto aos modelos adicionados antes dessa data, podes adicionar os par\u00e2metros manualmente no pr\u00f3prio modelo na sec\u00e7\u00e3o <em>Par\u00e2metros adicionais<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6537\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-13_13h28_32.png\" alt=\"\" width=\"706\" height=\"677\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-13_13h28_32.png 858w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-13_13h28_32-300x288.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-13_13h28_32-768x737.png 768w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/p>\n<p>Presta aten\u00e7\u00e3o aos seguintes detalhes importantes:<\/p>\n<p style=\"padding-left: 40px\">\u2022se fazes convers\u00f5es na app, precisas de remover o par\u00e2metro {wbraid} do modelo de canal de tr\u00e1fego <em>Google Ads<\/em> no RT;<\/p>\n<p style=\"padding-left: 40px\">\u2022a configura\u00e7\u00e3o de contagem uma-por-clique pode bloquear a cria\u00e7\u00e3o de convers\u00f5es com par\u00e2metros como GBRAID\/WBRAID, caso em que aparecer\u00e1 um erro ao enviar tais convers\u00f5es.<\/p>\n<p>Para resolver este problema precisas de alterar a configura\u00e7\u00e3o uma-por-clique na tua conta Google Ads:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6551\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58.png\" alt=\"\" width=\"1124\" height=\"555\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58.png 1722w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58-300x148.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58-1024x505.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58-768x379.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/07\/2023-01-17_11h30_58-1536x758.png 1536w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/p>\n<p>Consulta <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3438531?hl=en\">este artigo<\/a> para mais detalhes sobre como alterar a configura\u00e7\u00e3o de um-por-clique no Google Ads.<\/p>\n<p>Consulta o nosso guia de integra\u00e7\u00e3o <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/google-ads\/\">RT\u2194Google Ads<\/a> para mais informa\u00e7\u00f5es.<\/p>\n<blockquote><p><strong>Importante!<\/strong><\/p>\n<p>Demora cerca de 48 horas para o Google processar convers\u00f5es iOS sem clickid e aparecer no painel do Google Ads. No entanto, h\u00e1 uma possibilidade de o Google n\u00e3o atribuir 100% dos postbacks devido \u00e0 sua l\u00f3gica ou configura\u00e7\u00f5es adicionais do utilizador. <\/p><\/blockquote>\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Como funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack? No caso de tr\u00e1fego IOS devido \u00e0s mudan\u00e7as do iOS14.5 da Apple, se o clique ocorrer de um dispositivo iOS e o utilizador tiver optado por n\u00e3o ser rastreado, a RedTrack pode obter os par\u00e2metros WBRAID e GBRAID: \u2022WBRAID \u00e9 usado para medi\u00e7\u00e3o web-para-app; \u2022GBRAID [&hellip;]<\/p>\n","protected":false},"author":1,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[1670],"ufaq-tag":[],"class_list":["post-29180","ufaq","type-ufaq","status-publish","hentry","ufaq-category-faq-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack? | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/ufaq\/como-funcionam-os-parametros-wbraid-e-gbraid-no-redtrack\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack? | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"A Como funcionam os par\u00e2metros WBRAID e GBRAID no RedTrack? 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