\n\n
Voc\u00ea pode salvar relat\u00f3rios gerados pelo RedTrack AI Copilot e adicion\u00e1-los aos seus pain\u00e9is para an\u00e1lise posterior.<\/p>\n\n\n\n
1. V\u00e1 em RedTrack AI Copilot<\/strong> \u2192 fa\u00e7a uma pergunta sobre suas estat\u00edsticas \u2192 clique no \u00edcone de favorito<\/strong> no canto superior direito do relat\u00f3rio:<\/p>\n\n\n\n2. Seleciona um painel \u2192 insere o nome do relat\u00f3rio (preenchido automaticamente, podes alterar) \u2192 escolhe o intervalo de atualiza\u00e7\u00e3o \u2192 Salvar Relat\u00f3rio<\/strong>:<\/p>\n\n\n\n\n\n
Podes alterar o nome do relat\u00f3rio, o intervalo de atualiza\u00e7\u00e3o ou remover o relat\u00f3rio atrav\u00e9s do menu do relat\u00f3rio.<\/p>\n\n\n\n
Para editar as configura\u00e7\u00f5es do relat\u00f3rio, selecione o relat\u00f3rio \u2192 clique no \u00edcone de configura\u00e7\u00f5es<\/strong> \u2192 altere o nome ou o intervalo de atualiza\u00e7\u00e3o autom\u00e1tica \u2192 clique em Salvar:<\/strong><\/p>\n\n\n\nPara excluir o relat\u00f3rio, selecione o relat\u00f3rio \u2192 clique no \u00edcone de configura\u00e7\u00f5es<\/strong> \u2192 Remover relat\u00f3rio<\/strong>:<\/p>\n\n\n\n\n\n
Para mover um relat\u00f3rio, segure o \u00edcone<\/strong> de mover<\/strong> e arraste para uma nova posi\u00e7\u00e3o:<\/p>\n\n\n\nPara redimensionar um relat\u00f3rio, arraste o canto inferior direito do relat\u00f3rio:<\/p>\n\n\n\nRedTrack Pulse<\/h2>\n\n O RedTrack Pulse \u00e9 um monitor integrado de sa\u00fade do rastreamento dispon\u00edvel dentro do Painel de IA<\/strong>. Ele ajuda voc\u00ea a entender rapidamente se seus dados de rastreamento parecem saud\u00e1veis ou se algo pode exigir aten\u00e7\u00e3o. <\/p>\n\nO Pulse compara os 7 dias atuais com os 7 dias anteriores e verifica sinais-chave de rastreamento, como convers\u00f5es, atribui\u00e7\u00e3o, receita e sa\u00fade do CAPI \/ Pixel.<\/p>\n\n
Para abrir, v\u00e1 em Painel de IA <\/strong>\u2192 clique em RedTrack Pulse<\/strong>:<\/p>\n\n\n
\n\t\t\t
\n\t\t\t
N\u00edveis de status<\/p>\n\t\t\t
<\/span><\/div>\n\t\t<\/div>\n\t\t\t\n\n
Cada sinal no RedTrack Pulse tem um dos seguintes status:<\/p>\n\n\n\nEstado<\/th> Significado<\/th><\/tr><\/thead> \u2705 Normal<\/strong><\/td>Nenhuma anomalia detectada<\/td><\/tr> \ud83d\udfe1 Aviso<\/strong><\/td>Algo pode exigir aten\u00e7\u00e3o<\/td><\/tr> \ud83d\udd34 Cr\u00edtico<\/strong><\/td>Um problema s\u00e9rio pode exigir a\u00e7\u00e3o<\/td><\/tr> \u26aa N\/D<\/strong><\/td>N\u00e3o h\u00e1 dados suficientes para avaliar o sinal<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nO RedTrack Pulse pode pular a an\u00e1lise quando n\u00e3o h\u00e1 gasto suficiente no per\u00edodo atual. Nesse caso, o sinal pode mostrar:
O RedTrack Pulse \u00e9 ativado quando o gasto atinge o n\u00edvel m\u00ednimo exigido:
US$ 20 ou 10% do gasto di\u00e1rio m\u00e9dio da conta, o que for maior.<\/strong><\/div>\n\n<\/div>\n\t\t<\/div>\n\n\n\t\t\t
\n\t\t\t
Sinais de rastreamento<\/p>\n\t\t\t
<\/span><\/div>\n\t\t<\/div>\n\t\t\t\n\n
O RedTrack Pulse verifica 4 sinais principais de sa\u00fade do rastreamento.<\/p>\n\n\n
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
Integridade de eventos<\/div>\n\t\t\t<\/div>
\n\t\t\t\t
Integridade de atribui\u00e7\u00e3o<\/div>\n\t\t\t<\/div>
\n\t\t\t\t
Gasto vs. receita<\/div>\n\t\t\t<\/div>
\n\t\t\t\t
Sa\u00fade do CAPI \/ Pixel<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t
\n\n
A Integridade de eventos<\/strong> ajuda a detectar se as convers\u00f5es ca\u00edram enquanto o gasto permaneceu est\u00e1vel. Isso pode indicar que o rastreamento de convers\u00f5es n\u00e3o est\u00e1 funcionando corretamente. <\/p>\n\n\n\nCausas comuns:<\/p>\n\n\n\n
\npixel com falha,<\/li>\n\n\n\n postback interrompido ou incorreto,<\/li>\n\n\n\n problema na integra\u00e7\u00e3o do CAPI,<\/li>\n\n\n\n problema na oferta.<\/li>\n<\/ul>\n\n\n\nN\u00edvel<\/th> Condi\u00e7\u00e3o<\/th><\/tr><\/thead> \ud83d\udd34 Cr\u00edtico<\/td> As convers\u00f5es diminu\u00edram em mais de 50% semana a semana, e o gasto diminuiu em menos de 15%<\/td><\/tr> \ud83d\udfe1 Aviso<\/td> As convers\u00f5es diminu\u00edram em mais de 30% semana a semana, e o gasto diminuiu em menos de 15%<\/td><\/tr> \u2705 Normal<\/td> A queda de convers\u00f5es \u00e9 proporcional ao gasto<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\n
A Integridade de atribui\u00e7\u00e3o<\/strong> ajuda a detectar se a parcela de convers\u00f5es n\u00e3o atribu\u00eddas aumentou em compara\u00e7\u00e3o com a linha de base usual da conta. Isso pode indicar que as convers\u00f5es est\u00e3o chegando, mas o RedTrack n\u00e3o consegue atribu\u00ed-las corretamente a campanhas ou fontes de tr\u00e1fego. <\/p>\n\n\n\nCausas comuns:<\/p>\n\n\n\n
\ntags UTM com falha,<\/li>\n\n\n\n mudan\u00e7as na janela de atribui\u00e7\u00e3o,<\/li>\n\n\n\n nova fonte de tr\u00e1fego sem a marca\u00e7\u00e3o adequada.<\/li>\n<\/ul>\n\n\n\nN\u00edvel<\/th> Condi\u00e7\u00e3o<\/th><\/tr><\/thead> \ud83d\udd34 Cr\u00edtico<\/td> A parcela n\u00e3o atribu\u00edda est\u00e1 mais de 20 pontos percentuais acima da linha de base, ou acima de 50% em termos absolutos<\/td><\/tr> \ud83d\udfe1 Aviso<\/td> A parcela n\u00e3o atribu\u00edda est\u00e1 mais de 10 pontos percentuais acima da linha de base de 7 dias<\/td><\/tr> \u2705 Normal<\/td> A varia\u00e7\u00e3o \u00e9 menor que 10 pontos percentuais em rela\u00e7\u00e3o \u00e0 linha de base<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\n
O Gasto vs. receita<\/strong> ajuda a detectar se as campanhas est\u00e3o gastando dinheiro enquanto a receita est\u00e1 ausente ou inesperadamente baixa. Isso pode indicar que o rastreamento de receita ou os dados de payout n\u00e3o est\u00e3o sendo enviados corretamente. <\/p>\n\n\n\nCausas comuns:<\/p>\n\n\n\n
\nproblema no postback de receita,<\/li>\n\n\n\n payout ausente nas convers\u00f5es,<\/li>\n\n\n\n mudan\u00e7a no modelo da rede de afiliados,<\/li>\n\n\n\n problema na oferta.<\/li>\n<\/ul>\n\n\n\nN\u00edvel<\/th> Condi\u00e7\u00e3o<\/th><\/tr><\/thead> \ud83d\udd34 Cr\u00edtico<\/td> A receita \u00e9 de US$ 0 enquanto h\u00e1 gasto ativo, ou a receita diminuiu em mais de 60% enquanto o gasto est\u00e1 est\u00e1vel<\/td><\/tr> \ud83d\udfe1 Aviso<\/td> O ROI diminuiu em mais de 40% em rela\u00e7\u00e3o \u00e0 m\u00e9dia de 7 dias enquanto o gasto est\u00e1 est\u00e1vel<\/td><\/tr> \u2705 Normal<\/td> O ROI muda proporcionalmente ao gasto<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\n
A Sa\u00fade do CAPI \/ Pixel<\/strong> verifica a Qualidade de Correspond\u00eancia de Eventos (Event Match Quality) da Meta. Isso mostra o qu\u00e3o bem a Meta consegue associar eventos do CAPI a usu\u00e1rios reais. Uma taxa de correspond\u00eancia baixa pode afetar a entrega de an\u00fancios e a qualidade do direcionamento, mesmo que convers\u00f5es e receita ainda pare\u00e7am corretas no RedTrack. <\/p>\n\n\n\nCausas comuns:<\/p>\n\n\n\n
\npar\u00e2metros de qualidade ausentes, como e-mail, telefone, fbp ou fbc,<\/li>\n\n\n\n os eventos n\u00e3o s\u00e3o deduplicados com o pixel,<\/li>\n\n\n\n as configura\u00e7\u00f5es de correspond\u00eancia do pixel est\u00e3o incorretas.<\/li>\n<\/ul>\n\n\n\nNo momento, a Sa\u00fade do CAPI \/ Pixel cobre apenas a Meta.<\/div>\n\n\n\n
N\u00edvel<\/th> Condi\u00e7\u00e3o<\/th><\/tr><\/thead> \ud83d\udd34 Cr\u00edtico<\/td> A taxa de correspond\u00eancia est\u00e1 abaixo de 60% ou diminuiu em mais de 25 pontos percentuais semana a semana<\/td><\/tr> \ud83d\udfe1 Aviso<\/td> A taxa de correspond\u00eancia est\u00e1 entre 60% e 75% ou diminuiu em mais de 15 pontos percentuais semana a semana<\/td><\/tr> \u2705 Normal<\/td> A taxa de correspond\u00eancia est\u00e1 acima de 75%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"O Painel de IA ajuda voc\u00ea a coletar, organizar e monitorar os relat\u00f3rios de que precisa em um s\u00f3 lugar. Voc\u00ea pode usar o Painel de IA para visualizar seus dados com gr\u00e1ficos, diagramas, cards de m\u00e9tricas e tabelas, para acompanhar o desempenho sem precisar recriar relat\u00f3rios toda vez. O Painel de IA pode ser […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29761,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1768,1769,1767],"doc_badge":[],"class_list":["post-33649","docs","type-docs","status-publish","hentry","doc_tag-painel-de-ia","doc_tag-redtrack-pulse-pt-br","doc_tag-relatorios","no-post-thumbnail"],"acf":[],"yoast_head":"\n
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