{"id":33345,"date":"2026-05-07T18:24:53","date_gmt":"2026-05-07T15:24:53","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/meta-opportunity-score-no-redtrack\/"},"modified":"2026-06-09T15:17:38","modified_gmt":"2026-06-09T12:17:38","slug":"meta-opportunity-score-no-redtrack","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/meta-opportunity-score-no-redtrack\/","title":{"rendered":"Opportunity Score no RedTrack Ads Manager"},"content":{"rendered":"\n

Em colabora\u00e7\u00e3o com a Meta.<\/em><\/p>\n\n

O que \u00e9 o opportunity score?<\/h2>\n\n

O opportunity score<\/strong> \u00e9 uma m\u00e9trica de 0 a 100 que reflete o qu\u00e3o pr\u00f3ximas as suas campanhas, conjuntos de an\u00fancios e an\u00fancios est\u00e3o de seguir as melhores pr\u00e1ticas da Meta. \u00c9 calculado a partir das recomenda\u00e7\u00f5es que aparecem no Gerenciador de An\u00fancios da Meta, ponderadas pelo impacto estimado de desempenho de cada uma. A pontua\u00e7\u00e3o muda quando voc\u00ea aplica ou descarta recomenda\u00e7\u00f5es, atualiza as suas campanhas ou quando novos problemas surgem na sua conta. <\/p>\n\n

As suas contas de an\u00fancios conectam-se ao RedTrack atrav\u00e9s da integra\u00e7\u00e3o com a Meta, de modo que os dados do opportunity score fluem diretamente para o Ads Manager do RedTrack \u2014 cada conta conectada \u00e9 inclu\u00edda automaticamente. Voc\u00ea v\u00ea todas as contas, todas as pontua\u00e7\u00f5es e todas as recomenda\u00e7\u00f5es abertas em um s\u00f3 lugar. Sem alternar abas, sem um segundo login. <\/p>\n\n

Pontua\u00e7\u00e3o \u2260 desempenho.<\/strong>
– Um opportunity score alto n\u00e3o significa um ROAS forte.
– Uma pontua\u00e7\u00e3o baixa n\u00e3o significa que uma campanha est\u00e1 a ter um desempenho abaixo do esperado.
A pontua\u00e7\u00e3o mede o n\u00edvel de otimiza\u00e7\u00e3o: qu\u00e3o bem a sua conta segue as orienta\u00e7\u00f5es da Meta. N\u00e3o pause campanhas com base nisso. <\/div>\n\n

Como visualizar e aplicar recomenda\u00e7\u00f5es<\/h2>\n
\n
\n\t\t\t
\n\t\t\t

1. Antes de come\u00e7ar<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

As suas contas de an\u00fancios devem estar conectadas ao RedTrack atrav\u00e9s da integra\u00e7\u00e3o com a Meta<\/a>. Todas as contas conectadas s\u00e3o inclu\u00eddas automaticamente \u2014 n\u00e3o \u00e9 necess\u00e1ria nenhuma configura\u00e7\u00e3o extra para o opportunity score. <\/p>\n\n<\/div>\n\t\t<\/div>\n\n

\n\t\t\t
\n\t\t\t

2. Abra o seu Opportunity Score<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

Na barra lateral esquerda do RedTrack, clique em Ads Manager<\/strong> \u2192 Your Opportunity Score<\/strong>: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A vis\u00e3o geral do Opportunity Score \u00e9 aberta. Ela mostra cada conta de an\u00fancios conectada, a pontua\u00e7\u00e3o atual de cada conta, quantas recomenda\u00e7\u00f5es est\u00e3o abertas e o aumento total de pontua\u00e7\u00e3o dispon\u00edvel se voc\u00ea as aplicar: <\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n\n
\n\t\t\t
\n\t\t\t

3. Revise e aplique as recomenda\u00e7\u00f5es<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

1. Clique em Ver recomenda\u00e7\u00f5es<\/strong> ao lado de qualquer conta. O painel de recomenda\u00e7\u00f5es lista cada sugest\u00e3o com uma descri\u00e7\u00e3o da altera\u00e7\u00e3o, os IDs dos conjuntos de an\u00fancios afetados e o potencial aumento de pontua\u00e7\u00e3o (exibido como um valor de pontos: +1, +5, +35, etc.).<\/p>\n\n\n\n

Recomenda\u00e7\u00f5es com valores de pontos mais altos carregam mais impacto estimado. Quando estiveres a fazer a triagem entre v\u00e1rias contas, come\u00e7a por a\u00ed. <\/div>\n\n\n\n

2. Selecione as recomenda\u00e7\u00f5es sobre as quais voc\u00ea deseja agir. O contador de Opportunity Score Lift<\/strong> na parte inferior do painel \u00e9 atualizado \u00e0 medida que voc\u00ea marca os itens. Quando estiver pronto, clique em Apply Recommendations<\/strong>. O RedTrack aplica as altera\u00e7\u00f5es por meio da API, ent\u00e3o voc\u00ea n\u00e3o precisa abrir o Gerenciador de An\u00fancios da Meta. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
Tempo de atualiza\u00e7\u00e3o da pontua\u00e7\u00e3o.<\/strong>
Se uma campanha tiver v\u00e1rios erros, a pontua\u00e7\u00e3o s\u00f3 aumenta depois que todos os erros forem resolvidos. Recomenda\u00e7\u00f5es vinculadas \u00e0 cria\u00e7\u00e3o de uma nova campanha adicionam pontos apenas depois que essa campanha entrar no ar. Se a sua conta de an\u00fancios tiver um erro ativo, o Opportunity Score n\u00e3o ser\u00e1 exibido para essa conta. <\/div>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n

Como as recomenda\u00e7\u00f5es s\u00e3o ponderadas<\/h2>\n\n

Os valores dos pontos n\u00e3o s\u00e3o iguais em todas as recomenda\u00e7\u00f5es. Cada uma \u00e9 ponderada pelo teu tipo de neg\u00f3cio, objetivo da campanha, aloca\u00e7\u00e3o de or\u00e7amento e melhorias de desempenho medidas em experi\u00eancias. Essa pondera\u00e7\u00e3o aparece como o valor de pontos ao lado de cada sugest\u00e3o no painel. <\/p>\n\n

Uma corre\u00e7\u00e3o de p\u00fablico fragmentado pode valer +35 pontos na sua conta. Mudar para posicionamentos Advantage+ pode ser +5. Aplique as duas, e a pontua\u00e7\u00e3o chega a 100. Pule o item de pontua\u00e7\u00e3o alta, e voc\u00ea fica bem abaixo, mesmo que tenha feito todo o resto. Use os valores de pontos para decidir o que corrigir primeiro. <\/p>\n\n

Detalhe<\/th>Valor<\/th><\/tr><\/thead>
Intervalo de pontua\u00e7\u00e3o<\/td>0\u2013100<\/td><\/tr>
Baseado em<\/td>Recomenda\u00e7\u00f5es aplicadas no Gestor de An\u00fancios da Meta, ponderadas pelo impacto estimado<\/td><\/tr>
Onde no RedTrack<\/td>Ads Manager \u2192 Your Opportunity Score<\/td><\/tr>
Contas abrangidas<\/td>Todas as contas de an\u00fancios conectadas pela integra\u00e7\u00e3o com a Meta<\/td><\/tr>
A pontua\u00e7\u00e3o n\u00e3o ser\u00e1 exibida quando<\/td>A tua conta de an\u00fancios tiver um erro ativo ao n\u00edvel da conta<\/td><\/tr>
Pontua\u00e7\u00e3o \u2260 desempenho<\/td>Apenas n\u00edvel de otimiza\u00e7\u00e3o, n\u00e3o \u00e9 um indicador de ROAS ou CPA<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Em colabora\u00e7\u00e3o com a Meta. O que \u00e9 o opportunity score? O opportunity score \u00e9 uma m\u00e9trica de 0 a 100 que reflete o qu\u00e3o pr\u00f3ximas as suas campanhas, conjuntos de an\u00fancios e an\u00fancios est\u00e3o de seguir as melhores pr\u00e1ticas da Meta. \u00c9 calculado a partir das recomenda\u00e7\u00f5es que aparecem no Gerenciador de An\u00fancios da […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29589,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-33345","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"yoast_head":"\nOpportunity Score no RedTrack Ads Manager | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/meta-opportunity-score-no-redtrack\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunity Score no RedTrack Ads Manager | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Em colabora\u00e7\u00e3o com a Meta. 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