{"id":30203,"date":"2025-01-10T00:41:00","date_gmt":"2025-01-09T21:41:00","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-conversoes-tipos-status-duplicatas\/"},"modified":"2026-07-21T09:57:45","modified_gmt":"2026-07-21T06:57:45","slug":"tracking-event-types","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/","title":{"rendered":"Rastreamento de convers\u00f5es: tipos, status, duplicatas, fun\u00e7\u00f5es"},"content":{"rendered":"\n<p>No RedTrack, o rastreamento de eventos de convers\u00e3o pode ser configurado via tipos ou status. Cada forma tem suas peculiaridades:  <\/p>\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tipo<\/th><th>status<\/th><\/tr><\/thead><tbody><tr><td>&#8211; permite nomea\u00e7\u00e3o personalizada<br\/>&#8211; possui an\u00e1lises estendidas<br\/>&#8211; funciona com integra\u00e7\u00f5es de API<br\/>&#8211; suporte estendido para mapeamento Clickbank, Google e Tiktok<br\/>&#8211; necessita de configura\u00e7\u00e3o adicional na interface<\/td><td>&#8211; sem nomea\u00e7\u00e3o personalizada<br\/>&#8211; an\u00e1lises limitadas<br\/>&#8211; n\u00e3o \u00e9 adequado para integra\u00e7\u00f5es de API e mapeamento de convers\u00e3o<br\/>&#8211; funciona sem qualquer configura\u00e7\u00e3o adicional<br\/>&#8211; funciona para ofertas COD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div class=\"wp-block-simple-note-warning\">Os <strong>status de convers\u00e3o<\/strong> n\u00e3o funcionam para os canais de tr\u00e1fego com as integra\u00e7\u00f5es de API (Meta, Google, Bing). Para esses casos, use o m\u00e9todo de rastreamento de eventos de <strong>tipos de convers\u00e3o<\/strong>. <\/div>\n\n<div class=\"wp-block-simple-note-info\">Aconselha-se geralmente usar tipos, pois funcionam da mesma forma e permitem mais personaliza\u00e7\u00e3o.<\/div>\n\n<p>Aja dependendo da forma de rastreamento de eventos preferida:<\/p>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-1cad480a-2251-470f-9528-3ce6b56d621d\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-03e8af83-9e53-4239-9c17-ea36fe8cad4c\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-1cad480a-2251-470f-9528-3ce6b56d621d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-1cad480a-2251-470f-9528-3ce6b56d621d\" style=\"color: #000000; \">Rastreamento de convers\u00f5es via Tipos<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-1cad480a-2251-470f-9528-3ce6b56d621d\">\n\n<h3 class=\"wp-block-heading\">Como configurar tipos de convers\u00e3o<\/h3>\n\n\n\n<p>1. Ferramentas \u2192 Rastreamento de convers\u00f5es \u2192 Tipo de convers\u00e3o \u2192 adicione os eventos que deseja rastrear \u2192 Salvar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"691\" height=\"650\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25.png\" alt=\"\" class=\"wp-image-28620\" style=\"width:293px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25.png 691w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-300x282.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-20x20.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-32x30.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-16x16.png 16w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-18x18.png 18w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img decoding=\"async\" width=\"689\" height=\"133\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12.png\" alt=\"\" class=\"wp-image-28622\" style=\"width:290px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12.png 689w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-300x58.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-32x6.png 32w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Os campos diferenciam mai\u00fasculas de min\u00fasculas. O nome deve ser exatamente o que voc\u00ea planeja enviar para o RedTrack.<br>Os nomes permanecem os mesmos e ser\u00e3o enviados para o canal de tr\u00e1fego exatamente como voc\u00ea os adicionou ao RedTrack. <\/div>\n\n\n\n<p>2. Para que o evento adicionado seja rastreado, voc\u00ea precisa adicionar o URL\/pixel\/script de postback resultante com este evento ao c\u00f3digo da p\u00e1gina ou \u00e0 p\u00e1gina de agradecimento onde esta convers\u00e3o deve ser rastreada.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">A forma como voc\u00ea rastreia os eventos de convers\u00e3o adicionados pode variar dependendo da sua configura\u00e7\u00e3o. Para facilitar este processo, o RedTrack fornece o <strong>Construtor de Rastreamento de Convers\u00f5es<\/strong>. Esta ferramenta dedicada ajuda voc\u00ea a gerar rapidamente o URL de Postback, Pixel ou Script correto com base no seu tipo de integra\u00e7\u00e3o selecionado e evento de convers\u00e3o.  <br><br>Se o seu fluxo for diferente, consulte o <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-conversoes-s2s-script-api\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">guia espec\u00edfico<\/a> na KB ou envie um e-mail para support@redtrack.io para obter assist\u00eancia. <\/div>\n\n\n\n<p>2.1 Construtor de Rastreamento de Convers\u00f5es \u2192 preencha os campos obrigat\u00f3rios \u2192 Gerar: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"1268\" height=\"703\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12.png\" alt=\"\" class=\"wp-image-28627\" style=\"width:413px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12.png 1268w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-300x166.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-1024x568.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-768x426.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-32x18.png 32w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/figure>\n\n\n\n<p>Campos explicados: <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-0\" aria-controls=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(2) Tipo de integra\u00e7\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-1\" aria-controls=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(3) Tipo de convers\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-2\" aria-controls=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(4) Dom\u00ednio de rastreamento<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-3\" aria-controls=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(5) Clickid<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-4\" aria-controls=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(6) Valor do pagamento<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-0\" aria-labelledby=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-0\" tabindex=\"0\">\n\n<p>Selecione onde voc\u00ea instalar\u00e1 o rastreamento (seu tipo de integra\u00e7\u00e3o): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Op\u00e7\u00f5es de tipo para Afiliados: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"188\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png\" alt=\"\" class=\"wp-image-28634\" style=\"width:255px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png 638w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-32x9.png 32w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Op\u00e7\u00f5es de tipo para Anunciantes: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"158\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png\" alt=\"\" class=\"wp-image-28636\" style=\"width:249px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png 644w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-300x74.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-32x8.png 32w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-1\" aria-labelledby=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-1\" tabindex=\"0\">\n\n<p>Escolha o evento de convers\u00e3o espec\u00edfico que voc\u00ea deseja rastrear (por exemplo, ViewContent, AddToCart, InitiateCheckout, etc.). Este tipo de evento ser\u00e1 anexado ao URL\/pixel\/script de postback gerado. <\/p>\n\n\n\n<p>No menu suspenso, aparecer\u00e3o apenas os eventos que voc\u00ea adicionou na etapa 1:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"490\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png\" alt=\"\" class=\"wp-image-28641\" style=\"width:358px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png 985w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-768x382.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-32x16.png 32w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-2\" aria-labelledby=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-2\" tabindex=\"0\">\n\n<p>Por padr\u00e3o, ele puxa o dom\u00ednio da sua conta principal. Ou seja, \u00e9 o dom\u00ednio usado em seus URLs de rastreamento de campanha, postbacks, etc. Se voc\u00ea quiser alter\u00e1-lo, selecione o necess\u00e1rio no menu suspenso.  <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-3\" aria-labelledby=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-3\" tabindex=\"0\">\n\n<p>Obtenha isso da sua plataforma selecionada, aquela que voc\u00ea escolheu em Tipo de integra\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para Afiliados, \u00e9 Rede de Afiliados, Site personalizado ou CRM.<\/li>\n\n\n\n<li>Para Anunciantes, \u00e9 CRM ou E-commerce personalizado.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se voc\u00ea n\u00e3o tiver certeza, deixe em branco \u2192 clique em Gerar para receber um modelo de exemplo contendo um placeholder {replace_me}.<\/div>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-panel-4\" aria-labelledby=\"ub-tabbed-content-522fa353-362a-4a89-a3de-002dc7b4cdab-tab-4\" tabindex=\"0\">\n\n<p>Adicione o par\u00e2metro de valor de pagamento da plataforma que voc\u00ea selecionou no campo Tipo de integra\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rede de afiliados, site personalizado ou CRM (para afiliados)<\/li>\n\n\n\n<li>CRM\/E-commerce personalizado (para Anunciantes). <\/li>\n<\/ul>\n\n\n\n<p>Alternativamente, voc\u00ea pode inserir um valor fixo (por exemplo, 10). <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se voc\u00ea n\u00e3o tiver certeza de qual valor usar, deixe este campo em branco \u2192 clique em Gerar para receber um modelo de exemplo com o placeholder {replace_or_remove}.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2.2 Dependendo do seu tipo de integra\u00e7\u00e3o selecionado, copie o URL de Postback, o c\u00f3digo Pixel ou o Script gerado \u2192 insira-o no local correto (configura\u00e7\u00f5es da rede de afiliados, c\u00f3digo do site ou p\u00e1gina de \u201cAgradecimento\u201d) \u2192 substitua quaisquer placeholders {replace_me} ou {replace_or_remove} por valores reais da sua plataforma.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">\u00c9 crucialmente importante lembrar que as op\u00e7\u00f5es de postback\/c\u00f3digo s\u00e3o geradas com base no <strong>Tipo de integra\u00e7\u00e3o<\/strong> escolhido no formul\u00e1rio. Por exemplo, se voc\u00ea escolher <em>Rede de afiliados<\/em>, suas op\u00e7\u00f5es ser\u00e3o as seguintes: <br><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"501\" class=\"wp-image-28664\" style=\"width: 300px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1.png 531w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-180x300.png 180w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-12x20.png 12w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-19x32.png 19w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br>Para outros tipos de integra\u00e7\u00e3o, as op\u00e7\u00f5es geradas ir\u00e3o variar.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rastreando tipos de convers\u00e3o adicionados em relat\u00f3rios RT<\/h3>\n\n\n\n<p>Os dados sobre as convers\u00f5es registradas no RedTrack podem ser visualizados nos relat\u00f3rios: <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-tab-0\" aria-controls=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Jornada do Cliente<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-tab-1\" aria-controls=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Outros relat\u00f3rios<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-panel-0\" aria-labelledby=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-tab-0\" tabindex=\"0\">\n\n<p>Se voc\u00ea deseja que os eventos atribu\u00eddos sejam contados e mostrados no relat\u00f3rio de <strong>Jornada do Cliente<\/strong>, voc\u00ea deve habilitar o relat\u00f3rio ao lado do evento:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"225\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44.png\" alt=\"\" class=\"wp-image-11661\" style=\"width:464px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44.png 1583w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-300x43.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-1024x146.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-768x109.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-32x5.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-1536x218.png 1536w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Para escolher mais de 2 tipos de convers\u00e3o para serem representados no relat\u00f3rio de Jornada do Cliente, voc\u00ea precisa atualizar seu plano de assinatura. Consulte o guia do relat\u00f3rio de <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/reports-and-dashboards-r-10959\/customer-journey-12957\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Jornada do Cliente<\/a> para obter detalhes.  <\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-panel-1\" aria-labelledby=\"ub-tabbed-content-c863cc39-c100-46e1-b502-59a5d6333517-tab-1\" tabindex=\"0\">\n\n<p>Voc\u00ea pode verificar os dados sobre os eventos de convers\u00e3o adicionados da seguinte forma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em <a aria-label=\"RT Reports (opens in a new tab)\" class=\"ek-link\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-geral\/\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rios<\/a>, depois de adicionar as colunas com os nomes de seus eventos de convers\u00e3o:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"916\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37.png\" alt=\"\" class=\"wp-image-20322\" style=\"width:345px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37.png 1437w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-300x191.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-1024x653.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-768x490.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-32x20.png 32w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"508\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15.png\" alt=\"\" class=\"wp-image-20323\" style=\"width:346px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15.png 1188w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-300x128.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-1024x438.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-768x328.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-20x9.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-32x14.png 32w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-registos\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">logs por convers\u00f5es<\/a><strong>,<\/strong> voc\u00ea pode verificar os dados sobre o status de duplicata do evento de convers\u00e3o com o modo de postback duplicado atribu\u00eddo <strong>Criar nova convers\u00e3o: nova ou repetida<\/strong>:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"487\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21.png\" alt=\"\" class=\"wp-image-11671\" style=\"width:345px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21.png 775w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-300x189.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-768x483.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-32x20.png 32w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Novo<\/strong> para a primeira convers\u00e3o.<br><strong>Repetido<\/strong> para as convers\u00f5es repetidas (duplicadas).<br><strong>Desconhecido<\/strong> para convers\u00f5es com este modo de postback n\u00e3o configurado.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-96d74c4c-ac21-4f31-81c9-8be214075234\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-1cad480a-2251-470f-9528-3ce6b56d621d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-1cad480a-2251-470f-9528-3ce6b56d621d\" style=\"color: #000000; \">Rastreamento de convers\u00f5es via Status<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-1cad480a-2251-470f-9528-3ce6b56d621d\">\n\n<h3 class=\"wp-block-heading\">Status: vis\u00e3o geral<\/h3>\n\n\n\n<p>Os status de convers\u00e3o s\u00e3o usados em casos onde o uso de uma nomea\u00e7\u00e3o simples \u00e9 suficiente para voc\u00ea. Eles s\u00e3o adicionados dentro do modelo de fonte de oferta (Offer source) no RT; temos 4 tipos de Status: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>outro<\/li>\n\n\n\n<li>aprovado<\/li>\n\n\n\n<li>pendente<\/li>\n\n\n\n<li>rejeitado<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Recomendamos usar o status <strong>aprovado<\/strong> como o padr\u00e3o para evitar editar o URL de Postback e simplificar o processo.<\/div>\n\n\n\n<p>Vale a pena saber ao trabalhar com status:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se n\u00e3o recebermos nenhum dado de status com a convers\u00e3o, por padr\u00e3o, registramos todas as convers\u00f5es com o status que voc\u00ea definiu nas configura\u00e7\u00f5es da fonte de oferta, o qual pode ser facilmente alterado.<\/li>\n\n\n\n<li>Altere o status manualmente por postback se precisar enviar outro. Use letras min\u00fasculas.  <\/li>\n\n\n\n<li>Todos os status est\u00e3o dispon\u00edveis como colunas separadas com estat\u00edsticas separadas. A principal diferen\u00e7a entre os tipos \u00e9 que voc\u00ea n\u00e3o pode alterar a nomea\u00e7\u00e3o do status, \u00e9 apenas assim. <br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Como configurar status<\/h3>\n\n\n\n<p>1. Dentro do modelo de <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/adicionando-fonte-de-oferta-e-oferta\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Fonte de oferta<\/a> adicionado, selecione o status necess\u00e1rio no menu suspenso <strong>Status de convers\u00e3o<\/strong> \u2192 Salvar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"342\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24.png\" alt=\"\" class=\"wp-image-28672\" style=\"width:391px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24.png 1022w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-300x100.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-768x257.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-32x11.png 32w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>2. Para que a convers\u00e3o escolhida com o status atribu\u00eddo seja rastreada, voc\u00ea precisa adicionar o URL\/pixel\/script de postback resultante com este status ao c\u00f3digo da p\u00e1gina ou \u00e0 p\u00e1gina de agradecimento onde a convers\u00e3o com este status deve ser rastreada.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">A forma como voc\u00ea rastreia as convers\u00f5es adicionadas pode variar dependendo da sua configura\u00e7\u00e3o. Para facilitar este processo, o RedTrack fornece o Construtor de Rastreamento de Convers\u00f5es. Esta ferramenta dedicada ajuda voc\u00ea a gerar rapidamente o URL de Postback, Pixel ou Script correto com base no seu tipo de integra\u00e7\u00e3o selecionado e na convers\u00e3o com seu status atribu\u00eddo.  <\/div>\n\n\n\n<p>2.1 Ferramentas \u2192 Rastreamento de convers\u00f5es \u2192 Tipo de convers\u00e3o \u2192 Construtor de Rastreamento de Convers\u00f5es \u2192 preencha os campos obrigat\u00f3rios \u2192 Gerar: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1882\" height=\"772\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38.png\" alt=\"\" class=\"wp-image-28679\" style=\"width:375px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38.png 1882w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-300x123.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-1024x420.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-768x315.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-32x13.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-1536x630.png 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><\/figure>\n\n\n\n<p>Campos explicados:<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-0\" aria-controls=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(5) Tipo de integra\u00e7\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-1\" aria-controls=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(6) Tipo de convers\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-2\" aria-controls=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(7) Dom\u00ednio de rastreamento<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-3\" aria-controls=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(8) Clickid<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-4\" aria-controls=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(9) Valor do pagamento<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-0\" aria-labelledby=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-0\" tabindex=\"0\">\n\n<p>Selecione onde voc\u00ea instalar\u00e1 o rastreamento (seu tipo de integra\u00e7\u00e3o): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Op\u00e7\u00f5es de tipo para Afiliados: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"188\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png\" alt=\"\" class=\"wp-image-28634\" style=\"width:255px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png 638w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-32x9.png 32w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Op\u00e7\u00f5es de tipo para Anunciantes: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"158\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png\" alt=\"\" class=\"wp-image-28636\" style=\"width:249px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png 644w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-300x74.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-32x8.png 32w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-1\" aria-labelledby=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-1\" tabindex=\"0\">\n\n<p>Escolha o evento de convers\u00e3o espec\u00edfico que voc\u00ea deseja rastrear (por exemplo, ViewContent, AddToCart, InitiateCheckout, etc.). Este tipo de evento ser\u00e1 anexado ao URL\/pixel\/script de postback gerado. <\/p>\n\n\n\n<p>No menu suspenso, aparecer\u00e3o apenas os eventos que voc\u00ea adicionou na etapa 1:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"490\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png\" alt=\"\" class=\"wp-image-28641\" style=\"width:358px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png 985w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-768x382.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-32x16.png 32w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-2\" aria-labelledby=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-2\" tabindex=\"0\">\n\n<p>Por padr\u00e3o, ele puxa o dom\u00ednio da sua conta principal. Ou seja, \u00e9 o dom\u00ednio usado em seus URLs de rastreamento de campanha, postbacks, etc. Se voc\u00ea quiser alter\u00e1-lo, selecione o necess\u00e1rio no menu suspenso.  <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-3\" aria-labelledby=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-3\" tabindex=\"0\">\n\n<p>Obtenha isso da sua plataforma selecionada, aquela que voc\u00ea escolheu em Tipo de integra\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para Afiliados, \u00e9 Rede de Afiliados, Site personalizado ou CRM.<\/li>\n\n\n\n<li>Para Anunciantes, \u00e9 CRM ou E-commerce personalizado.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se voc\u00ea n\u00e3o tiver certeza, deixe em branco \u2192 clique em Gerar para receber um modelo de exemplo contendo um placeholder {replace_me}.<\/div>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-panel-4\" aria-labelledby=\"ub-tabbed-content-cddc06b1-b5ac-468d-98ba-e897b2da17c5-tab-4\" tabindex=\"0\">\n\n<p>Adicione o par\u00e2metro de valor de pagamento da plataforma que voc\u00ea selecionou no campo Tipo de integra\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rede de afiliados, site personalizado ou CRM (para afiliados)<\/li>\n\n\n\n<li>CRM\/E-commerce personalizado (para Anunciantes). <\/li>\n<\/ul>\n\n\n\n<p>Alternativamente, voc\u00ea pode inserir um valor fixo (por exemplo, 10). <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se voc\u00ea n\u00e3o tiver certeza de qual valor usar, deixe este campo em branco \u2192 clique em Gerar para receber um modelo de exemplo com o placeholder {replace_or_remove}.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2.2 Navegue at\u00e9 as op\u00e7\u00f5es de postback\/c\u00f3digo geradas \u2192 habilite a altern\u00e2ncia <strong>Mostrar postbacks para status<\/strong> \/ <strong>Mostrar pixel para status<\/strong> \u2192 copie os necess\u00e1rios com base no seu tipo integrado e no status atribu\u00eddo \u2192 insira-o no local correto (configura\u00e7\u00f5es da rede de afiliados, c\u00f3digo do site ou p\u00e1gina de \u201cAgradecimento\u201d) \u2192 substitua quaisquer placeholders {replace_me} ou {replace_or_remove} por valores reais da sua plataforma.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">\u00c9 crucialmente importante lembrar que as op\u00e7\u00f5es de postback\/c\u00f3digo s\u00e3o geradas com base no\u00a0<strong>Tipo de integra\u00e7\u00e3o<\/strong> escolhido no formul\u00e1rio. Por exemplo, se voc\u00ea escolher \u00a0<em>Rede de afiliados<\/em>, suas op\u00e7\u00f5es ser\u00e3o as seguintes:<br><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"467\" class=\"wp-image-28685\" style=\"width: 300px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28.png 531w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-193x300.png 193w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-13x20.png 13w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-21x32.png 21w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br>Para outros tipos de integra\u00e7\u00e3o, as op\u00e7\u00f5es geradas ir\u00e3o variar.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rastreando status atribu\u00eddos em relat\u00f3rios RT<\/h3>\n\n\n\n<p>As convers\u00f5es com os status atribu\u00eddos podem ser rastreadas no relat\u00f3rio da fonte de oferta, depois de <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">adicionar a coluna com o nome do status<\/a> \u00e0 tabela do relat\u00f3rio:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1725\" height=\"914\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16.png\" alt=\"\" class=\"wp-image-20317\" style=\"width:340px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16.png 1725w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-300x159.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-1024x543.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-768x407.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-32x17.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-1536x814.png 1536w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-380x200.png 380w\" sizes=\"(max-width: 1725px) 100vw, 1725px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"701\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42.png\" alt=\"\" class=\"wp-image-20318\" style=\"width:339px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42.png 1034w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-300x203.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-1024x694.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-768x521.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-20x14.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-32x22.png 32w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-f2030450-6a7b-4065-9efd-5b5a8853d5a6\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-1cad480a-2251-470f-9528-3ce6b56d621d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-1cad480a-2251-470f-9528-3ce6b56d621d\" style=\"color: #000000; \">Trabalhando com convers\u00f5es duplicadas<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-1cad480a-2251-470f-9528-3ce6b56d621d\">\n\n<p>O RedTrack oferece uma funcionalidade \u00fatil de <strong>Modo de postback duplicado<\/strong> que gerencia como a plataforma processa v\u00e1rias solicita\u00e7\u00f5es de postback para o mesmo evento de convers\u00e3o. Voc\u00ea pode atribuir um modo de postback duplicado dedicado ao tipo\/status de evento escolhido e o sistema agir\u00e1 de acordo (criar uma nova convers\u00e3o, ignorar o postback, editar a convers\u00e3o com novos dados, etc.).  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Os <strong>modos de postback duplicado<\/strong> podem ser aplicados tanto a tipos quanto a status, mas voc\u00ea deve saber que o modo de postback duplicado definido nos tipos de convers\u00e3o prevalece sobre o definido via status no seu modelo de fonte de oferta\/loja. <\/div>\n\n\n\n<p>Aja de acordo com sua forma de configurar o rastreamento de convers\u00e3o (tipos ou status):<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-tab-0\" aria-controls=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Modos de postback duplicado para tipos<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-tab-1\" aria-controls=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Modos de postback duplicado para status<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-panel-0\" aria-labelledby=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-tab-0\" tabindex=\"0\">\n\n<p>Para aplicar um determinado modo duplicado, selecione-o no menu suspenso \u00e0 direita, ao lado do tipo de evento necess\u00e1rio \u2192 Salvar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1039\" height=\"398\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50.png\" alt=\"\" class=\"wp-image-11658\" style=\"width:342px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50.png 1039w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-300x115.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-1024x392.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-768x294.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-32x12.png 32w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/figure>\n\n\n\n<p>Modos de postback duplicado explicados:<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">Com canais de tr\u00e1fego integrados \u00e0 API, quando voc\u00ea aplica modos de postback duplicado, a convers\u00e3o tamb\u00e9m \u00e9 atualizada com base na API.<br><strong>Como funciona<\/strong>: o modo de postback duplicado escolhido \u00e9 aplicado \u2192 a convers\u00e3o \u00e9 atualizada no RedTrack \u2192 a convers\u00e3o atualizada \u00e9 enviada para o canal de tr\u00e1fego onde o sistema reconhece esta convers\u00e3o pelo seu clickid e edita esta mesma convers\u00e3o sem criar duplicatas.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criar nova convers\u00e3o:<\/strong> os dados de postback duplicados ser\u00e3o adicionados como uma convers\u00e3o separada.<\/li>\n\n\n\n<li><strong>Criar nova convers\u00e3o:<\/strong> <strong>nova ou repetida<\/strong>: significa que os dados de postback duplicados ser\u00e3o adicionados como uma convers\u00e3o separada com status diferentes.<br>\u2013 <em>Novo<\/em> para a primeira convers\u00e3o.<br>\u2013 <em>Repetido<\/em> para as convers\u00f5es repetidas (duplicadas).<br>\u2013 <em>Desconhecido<\/em> para convers\u00f5es nas quais este modo de postback n\u00e3o est\u00e1 configurado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignorar postbacks duplicados:<\/strong> nenhum dado sobre o duplicado ser\u00e1 adicionado.<\/li>\n\n\n\n<li><strong>Editar convers\u00e3o com novos dados:<\/strong> a convers\u00e3o original ser\u00e1 editada com novos dados.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Quando voc\u00ea aplica o modo <strong>\u201cEditar convers\u00e3o com novos dados\u201d<\/strong>, apenas o pagamento pode ser atualizado, o tempo da convers\u00e3o n\u00e3o pode ser alterado.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Exemplo<\/strong><br>Voc\u00ea tem uma convers\u00e3o de lead que pode se transformar em uma compra ou rejei\u00e7\u00e3o mais tarde. Voc\u00ea quer receber primeiro o Lead e enviar os dados sobre isso para o canal de tr\u00e1fego, ent\u00e3o voc\u00ea quer que o Lead seja alterado para Compra, tamb\u00e9m com o envio dos dados para o canal de tr\u00e1fego. Nesse caso, editar a convers\u00e3o com os novos dados \u00e9 o modo de postback que voc\u00ea precisa.  <\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manter dados originais, Incrementar pagamento:<\/strong> apenas a receita ser\u00e1 editada.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use este modo para rastrear upsells, por exemplo.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignorar postbacks duplicados por id de evento<\/strong>: para que este modo funcione, primeiro, voc\u00ea precisa enviar ao RedTrack o id exclusivo para que o sistema possa comparar os dados. Por exemplo, adicionar rdtk_event_id={replace} ao URL de postback. Pode ser um id de pedido\/id de transa\u00e7\u00e3o ou algo dessa natureza pelo qual o RedTrack implementar\u00e1 a desduplica\u00e7\u00e3o. Uma vez que este modo \u00e9 aplicado, nenhum dado pelo id de evento mencionado ser\u00e1 adicionado ao relat\u00f3rio de rastreamento.   <\/li>\n<\/ul>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-panel-1\" aria-labelledby=\"ub-tabbed-content-1cff3b6e-c1a3-45c6-bc24-04e4af5356b7-tab-1\" tabindex=\"0\">\n\n<p>Para configurar, v\u00e1 ao modelo de <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/adicionando-fonte-de-oferta-e-oferta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fonte de oferta<\/a> adicionado \u2192 role para baixo at\u00e9 a se\u00e7\u00e3o <strong>Modo de postback duplicado padr\u00e3o<\/strong> \u2192 escolha o modo necess\u00e1rio \u2192 Salve as altera\u00e7\u00f5es no modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"359\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20.png\" alt=\"\" class=\"wp-image-19730\" style=\"width:481px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20.png 1339w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-300x80.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-1024x275.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-768x206.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-32x9.png 32w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/figure>\n\n\n\n<p>Modos de postback duplicado padr\u00e3o explicados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criar nova convers\u00e3o<\/strong>: os dados de postback duplicados ser\u00e3o adicionados como uma convers\u00e3o separada.<\/li>\n\n\n\n<li><strong>Criar nova convers\u00e3o: nova ou repetida<\/strong>: os dados de postback duplicados ser\u00e3o adicionados como uma convers\u00e3o separada com status diferentes.<br>\u2013 <em>Novo<\/em> para a primeira convers\u00e3o.<br>\u2013 <em>Repetido<\/em> para as convers\u00f5es repetidas (duplicadas).<br>\u2013 <em>Desconhecido<\/em> para convers\u00f5es nas quais este modo de postback n\u00e3o est\u00e1 configurado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignorar postbacks duplicados<\/strong>: nenhum dado ser\u00e1 adicionado ao relat\u00f3rio de rastreamento.<\/li>\n\n\n\n<li><strong>Editar convers\u00e3o com novos dados<\/strong>: a convers\u00e3o original ser\u00e1 editada com os novos dados.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Quando voc\u00ea aplica o modo <strong>\u201cEditar convers\u00e3o com novos dados\u201d<\/strong>, apenas o pagamento pode ser atualizado, o tempo da convers\u00e3o n\u00e3o pode ser alterado.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Exemplo<\/strong><br>Voc\u00ea tem uma convers\u00e3o de lead que pode se transformar em uma compra ou rejei\u00e7\u00e3o mais tarde. Voc\u00ea quer receber primeiro o Lead e enviar os dados sobre isso para o canal de tr\u00e1fego, ent\u00e3o voc\u00ea quer que o Lead seja alterado para Compra, tamb\u00e9m com o envio dos dados para o canal de tr\u00e1fego. Nesse caso, editar a convers\u00e3o com os novos dados \u00e9 o modo de postback que voc\u00ea precisa.  <\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manter dados originais, Incrementar pagamento:<\/strong> apenas a receita ser\u00e1 editada.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use este modo para rastrear upsells, por exemplo.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-1cad480a-2251-470f-9528-3ce6b56d621d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-1cad480a-2251-470f-9528-3ce6b56d621d\" style=\"color: #000000; \">Fun\u00e7\u00f5es de rastreamento de convers\u00e3o<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-3-1cad480a-2251-470f-9528-3ce6b56d621d\">\n\n<h3 class=\"wp-block-heading\">Fun\u00e7\u00f5es: vis\u00e3o geral<\/h3>\n\n\n\n<p>As fun\u00e7\u00f5es de rastreamento de convers\u00e3o permitem atribuir um significado de neg\u00f3cio a cada tipo de convers\u00e3o. As fun\u00e7\u00f5es s\u00e3o usadas internamente pelo RedTrack para calcular m\u00e9tricas financeiras e alimentar relat\u00f3rios avan\u00e7ados, tais como: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dashboards de IA<\/li>\n\n\n\n<li>An\u00e1lise de Cohort<\/li>\n\n\n\n<li>Relat\u00f3rio de Produto (dispon\u00edvel em contas de E-commerce e D2C)<\/li>\n\n\n\n<li>Painel de controle<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Por que as fun\u00e7\u00f5es s\u00e3o necess\u00e1rias?<\/h3>\n\n\n\n<p>Diferentes empresas podem rastrear compras sob diferentes nomes de convers\u00e3o. Por exemplo, uma conta pode usar Purchase, outra pode usar Subscription e outra pode usar OrderCompleted. Embora os nomes dos eventos difiram, todos podem representar uma compra no contexto daquele neg\u00f3cio espec\u00edfico. Ao atribuir a fun\u00e7\u00e3o Purchase (Compra), o sistema reconhece que este tipo de convers\u00e3o deve ser tratado como uma compra para fins de an\u00e1lise e relat\u00f3rios, independentemente do seu nome original. Em resumo, a fun\u00e7\u00e3o define como o tipo de evento de convers\u00e3o \u00e9 usado nos relat\u00f3rios.     <br>As fun\u00e7\u00f5es permitem que o sistema possa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calcular corretamente a Receita<\/li>\n\n\n\n<li>Calcular o AOV (Ticket M\u00e9dio)<\/li>\n\n\n\n<li>Alimentar relat\u00f3rios de Coorte<\/li>\n\n\n\n<li>Construir m\u00e9tricas financeiras do Dashboard de IA<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Onde as fun\u00e7\u00f5es s\u00e3o usadas?<\/h3>\n\n\n\n<p>Atualmente, as fun\u00e7\u00f5es s\u00e3o necess\u00e1rias para gerar: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dashboards de IA<\/strong>: os Dashboards de IA usam fun\u00e7\u00f5es de convers\u00e3o para calcular corretamente as m\u00e9tricas financeiras. M\u00e9tricas como Receita, Lucro L\u00edquido, ROAS e Taxa de Recompra s\u00e3o todas baseadas em tipos de convers\u00e3o atribu\u00eddos a fun\u00e7\u00f5es espec\u00edficas, como Purchase, Upsell ou Subscription. Se as fun\u00e7\u00f5es n\u00e3o forem configuradas corretamente, essas m\u00e9tricas financeiras podem ser imprecisas. Para mais detalhes, consulte o artigo <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/%f0%9f%a4%96-copiloto-de-ia-redtrack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard de IA<\/a>.   <\/li>\n\n\n\n<li><strong>An\u00e1lise de Coorte<\/strong>: nos relat\u00f3rios de Coorte, uma compra \u00e9 definida como um tipo de convers\u00e3o atribu\u00eddo \u00e0 fun\u00e7\u00e3o Purchase. M\u00e9tricas como total de compras, receita total e frequ\u00eancia de compra dependem desta atribui\u00e7\u00e3o de fun\u00e7\u00e3o. Sem a fun\u00e7\u00e3o Purchase correta configurada, os c\u00e1lculos de coorte n\u00e3o podem ser gerados adequadamente. Para mais detalhes, consulte o artigo <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/analise-de-cohort\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00e1lise de Coorte<\/a>.   <\/li>\n\n\n\n<li><strong>Relat\u00f3rio de Produto<\/strong>: para que o Relat\u00f3rio de Produto funcione corretamente, voc\u00ea deve atribuir a fun\u00e7\u00e3o Purchase ao tipo de convers\u00e3o respons\u00e1vel por coletar dados de compra. Al\u00e9m disso, nas configura\u00e7\u00f5es da Loja, um par\u00e2metro Sub deve ser configurado com a fun\u00e7\u00e3o Product Name. Sem a configura\u00e7\u00e3o adequada da fun\u00e7\u00e3o, a agrega\u00e7\u00e3o em n\u00edvel de produto e as m\u00e9tricas financeiras podem ser imprecisas. Para mais detalhes, consulte o artigo <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-produto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rio de produto<\/a>.   <\/li>\n\n\n\n<li><strong>Dashboard<\/strong>: para contas de Anunciantes, as fun\u00e7\u00f5es s\u00e3o necess\u00e1rias especificamente para a coluna <strong>Purchases<\/strong> \u2014 atribua a fun\u00e7\u00e3o Purchase ao seu tipo de convers\u00e3o relacionado a compras para que ele reflita seu volume real de compras. Sem isso, Purchases mostrar\u00e1 0. Para Afiliados, o Dashboard exibe todas as convers\u00f5es, independentemente da fun\u00e7\u00e3o. Para mais detalhes, consulte o artigo do <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-painel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard<\/a>.   <\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-simple-note-info\"><strong>Nota<\/strong>: para m\u00e9tricas financeiras precisas e relat\u00f3rios avan\u00e7ados, certifique-se de atribuir a fun\u00e7\u00e3o apropriada aos seus tipos de convers\u00e3o. A atribui\u00e7\u00e3o de fun\u00e7\u00e3o n\u00e3o altera nem afeta como as convers\u00f5es s\u00e3o enviadas para os Canais de Tr\u00e1fego. <\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Como atribuir uma Fun\u00e7\u00e3o<\/h3>\n\n\n\n<p>V\u00e1 em Rastreamento de Convers\u00f5es \u2192 Tipo de Convers\u00e3o \u2192 Localize seu tipo de convers\u00e3o \u2192 Selecione a Fun\u00e7\u00e3o apropriada no menu suspenso \u2192 Clique em Salvar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"557\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46.png\" alt=\"\" class=\"wp-image-32810\" style=\"width:446px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46.png 1892w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-1024x301.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-768x226.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-32x9.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-1536x452.png 1536w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"654\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47.png\" alt=\"\" class=\"wp-image-32812\" style=\"width:433px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47.png 1176w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-300x167.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-1024x569.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-768x427.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-32x18.png 32w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"148\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48.png\" alt=\"\" class=\"wp-image-32816\" style=\"width:425px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48.png 1601w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-300x28.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-1024x95.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-768x71.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-20x2.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-32x3.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-1536x142.png 1536w\" sizes=\"(max-width: 1601px) 100vw, 1601px\" \/><\/figure>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No RedTrack, o rastreamento de eventos de convers\u00e3o pode ser configurado via tipos ou status. Cada forma tem suas peculiaridades: Aja dependendo da forma de rastreamento de eventos preferida:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28712,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1237,1127,1542,1541,1016,1665,1019,1126,1508,1726,1728,1727,1128,1239,1238,1240,1017,1051,1018,1241],"doc_badge":[],"class_list":["post-30203","docs","type-docs","status-publish","hentry","doc_tag-add-event-pt-br","doc_tag-add-conversion-type-pt-br","doc_tag-how-to-add-event-name-pt-br","doc_tag-how-to-add-event-type-pt-br","doc_tag-how-to-track-conversions-pt-br","doc_tag-conversion-tracking-builder-pt-br","doc_tag-duplicated-conversion-pt-br","doc_tag-event-pt-br","doc_tag-role-pt-br","doc_tag-conversion-role-pt-br","doc_tag-roles-pt-br","doc_tag-conversion-roles-pt-br","doc_tag-conversion-mode-pt-br","doc_tag-duplicate-postback-mode-pt-br","doc_tag-event-name-pt-br","doc_tag-type-parameter-pt-br","doc_tag-conversions-tracking-pt-br","doc_tag-conversion-status-pt-br","doc_tag-conversion-type-pt-br","doc_tag-type-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rastreamento de convers\u00f5es: tipos, status, duplicatas, fun\u00e7\u00f5es | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rastreamento de convers\u00f5es: tipos, status, duplicatas, fun\u00e7\u00f5es | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"No RedTrack, o rastreamento de eventos de convers\u00e3o pode ser configurado via tipos ou status. 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