{"id":30203,"date":"2025-01-10T00:41:00","date_gmt":"2025-01-09T21:41:00","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-conversoes-tipos-status-duplicatas\/"},"modified":"2026-06-16T17:20:08","modified_gmt":"2026-06-16T14:20:08","slug":"tracking-event-types","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/","title":{"rendered":"Conversion tracking: types, statuses, duplicates, roles"},"content":{"rendered":"\n<p>In RedTrack conversion events tracking can be set up via types or statuses. Each way has its peculiarities:  <\/p>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type<\/th><th>Status<\/th><\/tr><\/thead><tbody><tr><td>&#8211; allows custom naming<br>&#8211; has extended analytics<br>&#8211; works with API integrations<br>&#8211; extended Clickbank, Google and Tiktok mapping supported<br>&#8211; needs additional setup in the interface<\/td><td>&#8211; no custom naming<br>&#8211; limited analytics<br>&#8211; is not suitable for API integrations and conversion mapping<br>&#8211; works without any additional setup<br>&#8211; works for COD offers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-warning\"><strong>Conversion statuses<\/strong> do not work for the traffic channels with the API integrations (Meta, Google, Bing). For such cases use <strong>conversion types<\/strong> event tracking method instead.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-info\">General advice is to use types as they work the same way and allow more customization.<\/div>\n\n\n\n<p>Act depending on the preferred event tracking way:<\/p>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-03e8af83-9e53-4239-9c17-ea36fe8cad4c\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" style=\"color: #000000; \">Conversion tracking via Types<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\">\n\n<h3 class=\"wp-block-heading\">How to set up conversion types<\/h3>\n\n\n\n<p>1. Tools \u2192 Conversion tracking \u2192 Conversion type \u2192 add the events you want to track \u2192 Save:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"691\" height=\"650\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25.png\" alt=\"\" class=\"wp-image-28620\" style=\"width:293px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25.png 691w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-300x282.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-20x20.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-32x30.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-16x16.png 16w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h22_25-18x18.png 18w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"689\" height=\"133\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12.png\" alt=\"\" class=\"wp-image-28622\" style=\"width:290px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12.png 689w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-300x58.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h23_12-32x6.png 32w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-warning\">The fields are case-sensitive. The name should be exactly what you plan to send to RedTrack.<br>The names remain the same and will be sent to the traffic channel exactly as you&#8217;ve added them to RedTrack.<\/div>\n\n\n\n<p>2. For the added event to be tracked, you need to add the resulting postback URL\/pixel\/script with this event to the page code or thank you page where this conversion should be tracked.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">The way you track added conversion events may vary depending on your setup.  To make this process easier, RedTrack provides the <strong>Conversion Tracking Builder<\/strong>. This dedicated tool helps you quickly generate the correct Postback URL, Pixel, or Script based on your selected integration type and conversion event.<br><br>If your flow differs, turn to the <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-conversoes-s2s-script-api\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">specific guide<\/a> on KB or email support@redtrack.io for assistance. <\/div>\n\n\n\n<p>2.1 Conversion Tracking Builder \u2192 fill in the mandatory fields \u2192 Generate: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"1268\" height=\"703\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12.png\" alt=\"\" class=\"wp-image-28627\" style=\"width:413px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12.png 1268w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-300x166.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-1024x568.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-768x426.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_17h48_12-32x18.png 32w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/figure>\n\n\n\n<p>Fields explained: <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-0\" aria-controls=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(2) Integration type<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-1\" aria-controls=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(3) Conversion type<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-2\" aria-controls=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(4) Tracking domain<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-3\" aria-controls=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(5) Clickid<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-4\" aria-controls=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(6) Payout amount<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-0\" aria-labelledby=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-0\" tabindex=\"0\">\n\n<p>Select where you\u2019ll install the tracking (your integration type): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type options for Affiliates: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"188\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png\" alt=\"\" class=\"wp-image-28634\" style=\"width:255px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png 638w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-32x9.png 32w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type options for Advertisers: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"158\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png\" alt=\"\" class=\"wp-image-28636\" style=\"width:249px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png 644w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-300x74.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-32x8.png 32w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-1\" aria-labelledby=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-1\" tabindex=\"0\">\n\n<p>Pick the specific conversion event you want to track (e.g., ViewContent, AddToCart, InitiateCheckout, etc.). This event type will be appended to the generated postback URL\/pixel\/script.<\/p>\n\n\n\n<p>In the drop-down there will appear only the events you&#8217;ve added in step 1:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"490\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png\" alt=\"\" class=\"wp-image-28641\" style=\"width:358px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png 985w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-768x382.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-32x16.png 32w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-2\" aria-labelledby=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-2\" tabindex=\"0\">\n\n<p>By default, it pulls your primary account domain. Meaning, it&#8217;s the domain used in your campaign tracking URLs, postbacks, etc. If you want to change it, select the needed one from the dropdown.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-3\" aria-labelledby=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-3\" tabindex=\"0\">\n\n<p>Get this from your selected platform, the one you chose in Integration type:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For Affiliates, it&#8217;s Affiliate Network, Custom website, or CRM.<\/li>\n\n\n\n<li>For Advertisers, it&#8217;s CRM or Custom e-com.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">If you&#8217;re unsure, leave it blank \u2192 click Generate to receive an example template containing a placeholder {replace_me}.<\/div>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-panel-4\" aria-labelledby=\"ub-tabbed-content-7fcb1163-3cc8-4758-8516-5656280aef5a-tab-4\" tabindex=\"0\">\n\n<p>Add the payout amount parameter from the platform you selected in the Integration type field:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliate Network, Custom Website, or CRM (for Affiliates)<\/li>\n\n\n\n<li>CRM\/Custom E-commerce (for Advertisers). <\/li>\n<\/ul>\n\n\n\n<p>Alternatively, you can enter a fixed value (e.g., 10). <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">If you&#8217;re unsure which value to use, leave this field blank \u2192 click Generate to receive an example template with the placeholder {replace_or_remove}.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2.2 Depending on your selected integration type, copy the generated Postback URL, Pixel code, or Script \u2192 insert it into the correct place (affiliate network settings, website code, or \u201cThank You\u201d page) \u2192 replace any {replace_me} or {replace_or_remove} placeholders with actual values from your platform.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">It&#8217;s crucially important to remember that postback\/code options are generated based on the <strong>Integration type<\/strong> chosen in the form. For example, if you choose <em>Affiliate network<\/em>, your options will be as follows:<br><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"501\" class=\"wp-image-28664\" style=\"width: 300px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1.png 531w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-180x300.png 180w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-12x20.png 12w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_11h15_57-1-19x32.png 19w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br>For other Integration types, the generated options will vary.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking added conversion types in RT Reports<\/h3>\n\n\n\n<p>Data on conversions recorded in RedTrack can be viewed in the reports: <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-tab-0\" aria-controls=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Customer Journey<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-tab-1\" aria-controls=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Other reports<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-panel-0\" aria-labelledby=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-tab-0\" tabindex=\"0\">\n\n<p>If you want the assigned events to be counted and shown in the <strong>Customer Journey<\/strong> report, you have to enable the report next to the event:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1583\" height=\"225\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44.png\" alt=\"\" class=\"wp-image-11661\" style=\"width:464px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44.png 1583w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-300x43.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-1024x146.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-768x109.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-32x5.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h10_44-1536x218.png 1536w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">To choose more than 2 conversion types to be depicted in the Customer Journey report, you need to upgrade your subscription plan. Refer to the <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/reports-and-dashboards-r-10959\/customer-journey-12957\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Customer Journey report<\/a> guide for details. <\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-panel-1\" aria-labelledby=\"ub-tabbed-content-0200c1f8-ce29-466e-8ffe-4144d842773d-tab-1\" tabindex=\"0\">\n\n<p>You can check the data on the added conversion events as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In\u00a0<a aria-label=\"RT Reports (opens in a new tab)\" class=\"ek-link\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-geral\/\" target=\"_blank\" rel=\"noreferrer noopener\">reports<\/a>,\u00a0once you\u2019ve added the columns with the names of your conversion events:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"916\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37.png\" alt=\"\" class=\"wp-image-20322\" style=\"width:345px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37.png 1437w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-300x191.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-1024x653.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-768x490.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_37-32x20.png 32w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"508\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15.png\" alt=\"\" class=\"wp-image-20323\" style=\"width:346px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15.png 1188w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-300x128.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-1024x438.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-768x328.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-20x9.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h59_15-32x14.png 32w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-registos\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">logs by conversions<\/a><strong>,<\/strong> you can check out the data on the duplicate status of the conversion event with the assigned duplicate postback mode <strong>Create new conversion: new or repeated<\/strong>:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"487\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21.png\" alt=\"\" class=\"wp-image-11671\" style=\"width:345px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21.png 775w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-300x189.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-768x483.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h28_21-32x20.png 32w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>New<\/strong> for the first conversion.<br><strong>Repeated<\/strong> for the repeated (duplicated) conversions.<br><strong>Unknown<\/strong>\u00a0for conversions with this postback mode not configured.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-96d74c4c-ac21-4f31-81c9-8be214075234\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" style=\"color: #000000; \">Conversion tracking via Statuses<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\">\n\n<h3 class=\"wp-block-heading\">Statuses: overview<\/h3>\n\n\n\n<p>Conversion statuses are used in cases where using simple naming is enough for you. They are added within the Offer source\/Brand template in RT, we have 4 types of Statuses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>other<\/li>\n\n\n\n<li>approved<\/li>\n\n\n\n<li>pending<\/li>\n\n\n\n<li>declined<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">We recommend using the <strong>approved<\/strong> status as the default to avoid editing the Postback URL and simplifying the process.<\/div>\n\n\n\n<p>Worth knowing when working with statuses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If we do not receive any status data with the conversion, by default, we record all conversions with the status you have set in the offer source\/brand settings, which can easily be changed.<\/li>\n\n\n\n<li>Change the status manually per postback if you need to send another one. Use lowercase. <\/li>\n\n\n\n<li>All of the statuses are available as separate columns with separate statistics. The main difference between types is that you cannot change the status naming, it is only like that.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to set up statuses<\/h3>\n\n\n\n<p>1. Within the added <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/adicionando-fonte-de-oferta-e-oferta\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Offer source<\/a>\/<a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-anunciante\/adicionar-marca-e-website\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Brand<\/a> template select the needed status from the <strong>Conversion status<\/strong> drop-down \u2192 Save: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"342\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24.png\" alt=\"\" class=\"wp-image-28672\" style=\"width:391px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24.png 1022w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-300x100.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-768x257.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h12_24-32x11.png 32w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>2. For the chosen conversion with the assigned status to be tracked, you need to add the resulting postback URL\/pixel\/script with this status to the page code or thank you page where the conversion with this status should be tracked.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">The way you track added conversions may vary depending on your setup. To make this process easier, RedTrack provides the Conversion Tracking Builder. This dedicated tool helps you quickly generate the correct Postback URL, Pixel, or Script based on your selected integration type and the conversion with its assigned status.<\/div>\n\n\n\n<p>2.1 Tools \u2192 Conversion tracking \u2192 Conversion Type \u2192 Conversion Tracking Builder \u2192 fill in the mandatory fields \u2192 Generate: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1882\" height=\"772\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38.png\" alt=\"\" class=\"wp-image-28679\" style=\"width:375px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38.png 1882w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-300x123.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-1024x420.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-768x315.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-32x13.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_12h26_38-1536x630.png 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><\/figure>\n\n\n\n<p>Fields explained:<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-0\" aria-controls=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(5) Integration type<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-1\" aria-controls=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(6) Conversion type<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-2\" aria-controls=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(7) Tracking domain<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-3\" aria-controls=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(8) Clickid<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-4\" aria-controls=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">(9) Payout amount<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-0\" aria-labelledby=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-0\" tabindex=\"0\">\n\n<p>Select where you\u2019ll install the tracking (your integration type): <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type options for Affiliates: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"188\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png\" alt=\"\" class=\"wp-image-28634\" style=\"width:255px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15.png 638w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h01_15-32x9.png 32w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type options for Advertisers: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"158\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png\" alt=\"\" class=\"wp-image-28636\" style=\"width:249px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28.png 644w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-300x74.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h00_28-32x8.png 32w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-1\" aria-labelledby=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-1\" tabindex=\"0\">\n\n<p>Pick the specific conversion event you want to track (e.g., ViewContent, AddToCart, InitiateCheckout, etc.). This event type will be appended to the generated postback URL\/pixel\/script.<\/p>\n\n\n\n<p>In the drop-down there will appear only the events you&#8217;ve added in step 1:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"490\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png\" alt=\"\" class=\"wp-image-28641\" style=\"width:358px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17.png 985w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-768x382.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-07_18h06_17-32x16.png 32w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-2\" aria-labelledby=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-2\" tabindex=\"0\">\n\n<p>By default, it pulls your primary account domain. Meaning, it&#8217;s the domain used in your campaign tracking URLs, postbacks, etc. If you want to change it, select the needed one from the dropdown.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-3\" aria-labelledby=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-3\" tabindex=\"0\">\n\n<p>Get this from your selected platform, the one you chose in Integration type:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For Affiliates, it&#8217;s Affiliate Network, Custom website, or CRM.<\/li>\n\n\n\n<li>For Advertisers, it&#8217;s CRM or Custom e-com.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">If you&#8217;re unsure, leave it blank \u2192 click Generate to receive an example template containing a placeholder {replace_me}.<\/div>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-panel-4\" aria-labelledby=\"ub-tabbed-content-47303f48-1c5a-453a-8e11-0f041521ca6b-tab-4\" tabindex=\"0\">\n\n<p>Add the payout amount parameter from the platform you selected in the Integration type field:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiliate Network, Custom Website, or CRM (for Affiliates)<\/li>\n\n\n\n<li>CRM\/Custom E-commerce (for Advertisers). <\/li>\n<\/ul>\n\n\n\n<p>Alternatively, you can enter a fixed value (e.g., 10). <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">If you&#8217;re unsure which value to use, leave this field blank \u2192 click Generate to receive an example template with the placeholder {replace_or_remove}.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2.2 Navigate to the generated postback\/code options \u2192 enable the toggle <strong>Show postbacks for statuses<\/strong> \/ <strong>Show pixel for statuses<\/strong> \u2192 copy the needed ones based on your integrated type and the assigned status \u2192 insert it into the correct place (affiliate network settings, website code, or \u201cThank You\u201d page) \u2192 replace any {replace_me} or {replace_or_remove} placeholders with actual values from your platform.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">It\u2019s crucially important to remember that postback\/code options are generated based on the\u00a0<strong>Integration type<\/strong>\u00a0chosen in the form. For example, if you choose\u00a0<em>Affiliate network<\/em>, your options will be as follows:<br><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"467\" class=\"wp-image-28685\" style=\"width: 300px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28.png 531w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-193x300.png 193w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-13x20.png 13w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-08-08_13h08_28-21x32.png 21w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br>For other Integration types, the generated options will vary.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tracking assigned statuses in RT Reports<\/h3>\n\n\n\n<p>Conversions with the assigned statuses can be tracked in the offer source report, once you <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">add the column with the status name<\/a> to the report table:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1725\" height=\"914\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16.png\" alt=\"\" class=\"wp-image-20317\" style=\"width:340px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16.png 1725w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-300x159.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-1024x543.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-768x407.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-32x17.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-1536x814.png 1536w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h16_16-380x200.png 380w\" sizes=\"(max-width: 1725px) 100vw, 1725px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"701\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42.png\" alt=\"\" class=\"wp-image-20318\" style=\"width:339px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42.png 1034w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-300x203.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-1024x694.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-768x521.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-20x14.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/11\/2024-11-05_14h18_42-32x22.png 32w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-f2030450-6a7b-4065-9efd-5b5a8853d5a6\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" style=\"color: #000000; \">Working with duplicated conversions<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\">\n\n<p>RedTrack offers a handy <strong>Duplicate postback mode<\/strong> functionality that manages how the platform processes multiple postback requests for the same conversion event. You can assign a dedicated duplicate postback mode to the chosen event type\/ status and the system will act accordingly (create a new conversion, ignore the postback, edit conversion with new data, etc.). <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\"><strong>Duplicate postback modes<\/strong> can be applied to both types and statuses, but you should know that the duplicate postback mode set in conversion types prevails over the one set via statuses in your offer source\/brand template. <\/div>\n\n\n\n<p>Act as per your way of setting up the conversion tracking (types or statuses):<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-tab-0\" aria-controls=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Duplicate postback modes for types<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-tab-1\" aria-controls=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Duplicate postback modes for statuses<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-panel-0\" aria-labelledby=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-tab-0\" tabindex=\"0\">\n\n<p>To apply a certain duplicate mode select it from the dropdown menu on the right next to the needed event type \u2192 Save:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1039\" height=\"398\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50.png\" alt=\"\" class=\"wp-image-11658\" style=\"width:342px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50.png 1039w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-300x115.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-1024x392.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-768x294.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-11_15h08_50-32x12.png 32w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/figure>\n\n\n\n<p>Duplicate postback modes explained:<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">With API-integrated traffic channels when you apply duplicate postback modes, the conversion is also updated API-based.  <br><strong>How it works<\/strong>: chosen duplicate postback mode is applied \u2192 conversion is updated in RedTrack \u2192 the updated conversion is sent to the traffic channel where the system recognizes this conversion by its clickid and edits this very conversion without creating any duplicates.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create new conversion:\u00a0<\/strong>duplicate postback data will be added as a separate conversion.<\/li>\n\n\n\n<li><strong>Create new conversion:<\/strong> <strong>new or repeated<\/strong>: means duplicated postback data will be added as a separate conversion with different statuses.<br>\u2013 <em>New<\/em> for the first conversion.<br>\u2013 <em>Repeated<\/em> for the repeated (duplicated) conversions.<br>\u2013 <em>Unknown<\/em> for conversions in which this postback mode is not configured.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignore duplicate postbacks:\u00a0<\/strong>no data on the duplicate will be added.<\/li>\n\n\n\n<li><strong>Edit conversion with new data:\u00a0<\/strong>the original conversion\u00a0will be edited with new data.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-warning\">When you apply the\u00a0<strong>\u201cEdit conversion with new data\u201d<\/strong>\u00a0mode, only payout can be updated, time of the conversion can\u2019t be changed.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Example<\/strong><br>You have a lead conversion that can transform into either a purchase or rejection later. You want to receive first the Lead, and send the data about this to the traffic channel, then you want the Lead to be changed to Purchase, also with sending the data to the traffic channel. In that case, edit conversion with the new data is the postback mode you need.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep original data, Increment payout: <\/strong>only revenue will be edited.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use this mode for tracking upsells for example.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignore duplicate postbacks by event id<\/strong>: to make this mode work, first, you need to send RedTrack the unique id for the system to be able to compare the data. For example, adding rdtk_event_id={replace} to the postback URL. It can be an order id\/transaction id or something of this matter by which RedTrack will implement the deduplication. Once this mode is applied, no data by the mentioned event id will be added to the tracking report.<\/li>\n<\/ul>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-panel-1\" aria-labelledby=\"ub-tabbed-content-27e99369-0949-4a98-a5c2-7d0a83fccd7b-tab-1\" tabindex=\"0\">\n\n<p>To set it up go to the added <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/adicionando-fonte-de-oferta-e-oferta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offer source<\/a> \/<a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-anunciante\/adicionar-marca-e-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand<\/a> template \u2192 scroll down to the\u00a0<strong>Default duplicate postback mode<\/strong>\u00a0section \u2192 choose the needed mode \u2192 Save the changes to the template:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"359\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20.png\" alt=\"\" class=\"wp-image-19730\" style=\"width:481px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20.png 1339w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-300x80.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-1024x275.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-768x206.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/10\/2024-07-04_17h15_20-32x9.png 32w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/figure>\n\n\n\n<p>Default duplicate postback modes explained:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create new conversion<\/strong>: duplicate postback data will be added as a separate conversion.<\/li>\n\n\n\n<li><strong>Create new conversion: new or repeated<\/strong>: duplicated postback data will be added as a separate conversion with different statuses.<br>\u2013 <em>New<\/em> for the first conversion.<br>\u2013 <em>Repeated<\/em> for the repeated (duplicated) conversions.<br>\u2013 <em>Unknown<\/em> for conversions in which this postback mode is not configured.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ignore duplicate postbacks<\/strong>: no data will be added to the tracking report.<\/li>\n\n\n\n<li><strong>Edit conversion with new data<\/strong>: the original conversion will be edited with the new data.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-warning\">When you apply the\u00a0<strong>\u201cEdit conversion with new data\u201d<\/strong>\u00a0mode, only payout can be updated, time of the conversion can\u2019t be changed.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Example<\/strong><br>You have a lead conversion that can transform into either a purchase or rejection later. You want to receive first the Lead, and send the data about this to the traffic channel, then you want the Lead to be changed to Purchase, also with sending the data to the traffic channel. In that case, edit conversion with the new data is the postback mode you need.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep original data, Increment payout:\u00a0<\/strong>only revenue will be edited.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use this mode for tracking upsells for example.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\" style=\"color: #000000; \">Conversion tracking roles<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-3-54e7ab59-0e0f-4bff-9e7a-bc67f7ca0201\">\n\n<h3 class=\"wp-block-heading\">Roles: overview<\/h3>\n\n\n\n<p>Conversion tracking roles allow you to assign a business meaning to each conversion type. Roles are used internally by RedTrack to calculate financial metrics and power advanced reports such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Dashboards<\/li>\n\n\n\n<li>Cohort Analysis<\/li>\n\n\n\n<li>Product Report (available in E-commerce and D2C accounts)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why are roles needed?<\/h3>\n\n\n\n<p>Different businesses may track purchases under different conversion names. For example, one account may use Purchase, another may use Subscription, and another may use OrderCompleted. Although the event names differ, they may all represent a purchase in the context of that specific business. By assigning the Purchase role, the system recognizes that this conversion type should be treated as a purchase for analytics and reporting purposes, regardless of its original name. In short, the role defines how the conversion event type is used in reports. <br>The roles allow the system to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correctly calculate Revenue<\/li>\n\n\n\n<li>Calculate AOV<\/li>\n\n\n\n<li>Power Cohort reports<\/li>\n\n\n\n<li>Build AI Dashboard financial metrics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Where are roles used?<\/h3>\n\n\n\n<p>Currently, roles are required to generate the: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>AI Dashboards<\/strong>: AI Dashboards use conversion roles to correctly calculate financial metrics. Metrics such as Revenue, Net Profit, ROAS, and Repurchase Rate are all based on conversion types assigned specific roles such as Purchase, Upsell, or Subscription. If roles are not configured correctly, these financial metrics may be inaccurate. For more details, check the <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/%f0%9f%a4%96-copiloto-de-ia-redtrack\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Dashboard<\/a> article.<\/li>\n\n\n\n<li><strong>Cohort Analysis<\/strong>: in Cohort reports, a purchase is defined as a conversion type assigned the Purchase role. Metrics such as total purchases, total revenue, and purchase frequency depend on this role assignment. Without the correct Purchase role configured, cohort calculations cannot be generated properly. For more details, check the <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/analise-de-cohort\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cohort Analysis<\/a> article.<\/li>\n\n\n\n<li><strong>Product Report<\/strong>: to make the Product Report work correctly, you must assign the Purchase role to the conversion type responsible for collecting purchase data. Additionally, in Brand settings, a Sub parameter must be configured with the Product Name role. Without proper role configuration, product-level aggregation and financial metrics may be inaccurate. For more details, check the <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-produto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product report<\/a> article.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-simple-note-info\"><strong>Note<\/strong>: for accurate financial metrics and advanced reporting, make sure to assign the appropriate role to your conversion types. Role assignment does not change or affect how conversions are sent to the Traffic Channels.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to assign a Role<\/h3>\n\n\n\n<p>Go to Conversion Tracking \u2192 Conversion Type \u2192 Locate your conversion type \u2192 Select the appropriate Role from the dropdown \u2192 Click Save:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1892\" height=\"557\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46.png\" alt=\"\" class=\"wp-image-32810\" style=\"width:446px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46.png 1892w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-300x88.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-1024x301.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-768x226.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-32x9.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-46-1536x452.png 1536w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"654\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47.png\" alt=\"\" class=\"wp-image-32812\" style=\"width:433px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47.png 1176w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-300x167.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-1024x569.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-768x427.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-47-32x18.png 32w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1601\" height=\"148\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48.png\" alt=\"\" class=\"wp-image-32816\" style=\"width:425px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48.png 1601w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-300x28.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-1024x95.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-768x71.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-20x2.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-32x3.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/image-48-1536x142.png 1536w\" sizes=\"(max-width: 1601px) 100vw, 1601px\" \/><\/figure>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In RedTrack conversion events tracking can be set up via types or statuses. Each way has its peculiarities: Act depending on the preferred event tracking way:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28712,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1127,1237,1128,1726,1727,1051,1665,1018,1017,1239,1019,1126,1238,1542,1541,1016,1508,1728,1240,1241],"doc_badge":[],"class_list":["post-30203","docs","type-docs","status-publish","hentry","doc_tag-add-conversion-type-pt-br","doc_tag-add-event-pt-br","doc_tag-conversion-mode-pt-br","doc_tag-conversion-role-pt-br","doc_tag-conversion-roles-pt-br","doc_tag-conversion-status-pt-br","doc_tag-conversion-tracking-builder-pt-br","doc_tag-conversion-type-pt-br","doc_tag-conversions-tracking-pt-br","doc_tag-duplicate-postback-mode-pt-br","doc_tag-duplicated-conversion-pt-br","doc_tag-event-pt-br","doc_tag-event-name-pt-br","doc_tag-how-to-add-event-name-pt-br","doc_tag-how-to-add-event-type-pt-br","doc_tag-how-to-track-conversions-pt-br","doc_tag-role-pt-br","doc_tag-roles-pt-br","doc_tag-type-parameter-pt-br","doc_tag-type-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion tracking: types, statuses, duplicates, roles | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion tracking: types, statuses, duplicates, roles | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"In RedTrack conversion events tracking can be set up via types or statuses. 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