{"id":29806,"date":"2024-09-12T12:46:01","date_gmt":"2024-09-12T09:46:01","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rsoc\/"},"modified":"2026-02-26T15:41:02","modified_gmt":"2026-02-26T12:41:02","slug":"rsoc","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rsoc\/","title":{"rendered":"RSOC"},"content":{"rendered":"\n

RSOC no RedTrack: vis\u00e3o geral, especificidades<\/h2>\n\n

O m\u00e9todo RSOC (R<\/strong>eferrer S<\/strong>ource o<\/strong>f C<\/strong>onversion) \u00e9 usado para identificar e rastrear a fonte espec\u00edfica de tr\u00e1fego que leva a uma convers\u00e3o (venda, lead, compra, etc.). No RedTrack, este m\u00e9todo de atribui\u00e7\u00e3o \u00e9 relevante para clientes que querem enviar convers\u00f5es para o RedTrack via postback, mas as convers\u00f5es n\u00e3o t\u00eam o nosso rtclickid<\/strong>. Em outras palavras, deves us\u00e1-lo para atribuir convers\u00f5es quando um clickid \u00fanico n\u00e3o est\u00e1 dispon\u00edvel. Com este m\u00e9todo de atribui\u00e7\u00e3o, as convers\u00f5es ser\u00e3o registadas no \u00faltimo clique correspondente aos valores especificados no novo par\u00e2metro rsoc_id<\/strong>. <\/p>\n\n

O m\u00e9todo de atribui\u00e7\u00e3o RSOC funcionar\u00e1 em v\u00e1rios cen\u00e1rios\/combina\u00e7\u00f5es. O URL do Postback ter\u00e1 uma apar\u00eancia diferente dependendo do cen\u00e1rio escolhido: <\/p>\n\n

Presta aten\u00e7\u00e3o aos \u00faltimos 2 modelos em vermelho. Deve haver 2 tra\u00e7os entre\/ap\u00f3s os elementos, caso contr\u00e1rio, o postback falhar\u00e1. <\/div>\n\n
Combina\u00e7\u00e3o do m\u00e9todo de atribui\u00e7\u00e3o RSOC<\/strong><\/div><\/div><\/div><\/td>
Valores explicados<\/strong><\/div><\/div><\/div><\/td>
Exemplo do URL de Postback resultante<\/strong><\/div><\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}-{rt_campaign_id}-{rt_ad_id}&type=eventname<\/div><\/div><\/div><\/td>
https:\/\/tracking.domain\/postback?rsoc_id=12a3456789bc12b345de67fg-1234-123&type=Purchase<\/div><\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}-{rt_campaign_id}-&type=eventname<\/div><\/div><\/div><\/td>
https:\/\/tracking.domain\/postback?rsoc_id=12a3456789bc12b345de67fg-1234-&type=Purchase<\/div><\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}--{rt_ad_id}&type=eventname<\/code><\/div><\/div><\/div><\/td>
https:\/\/tracking.domain\/postback?rsoc_id=12a3456789bc12b345de67fg--123&type=Purchase<\/code><\/div><\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}--&type=eventname<\/code><\/div><\/div><\/div><\/td>
https:\/\/tracking.domain\/postback?rsoc_id=12a3456789bc12b345de67fg--&type=Purchase<\/code><\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Ativar a funcionalidade RSOC<\/h2>\n
\n
\n\t\t\t
\n\t\t\t

1. Add a custom tracking domain<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

1. Adicione um registro CNAME apontando para o seu dom\u00ednio padr\u00e3o do RedTrack no seu registrador de dom\u00ednio.
2. No menu esquerdo, v\u00e1 para Ferramentas \u2192 Dom\u00ednios \u2192 Criar novo dom\u00ednio.
3. O dom\u00ednio padr\u00e3o \u00e9 exibido no topo e se parece com smth.rdtk.io.
4. Adicione o dom\u00ednio integrado \u00e0 sua conta RedTrack e ative a op\u00e7\u00e3o SSL Gr\u00e1tis<\/strong>.<\/p>\n\n\n

Siga este guia<\/a> para detalhes sobre como adicionar um dom\u00ednio de rastreamento personalizado no RT.<\/div>\n\n<\/div>\n\t\t<\/div>\n
\n\t\t\t
\n\t\t\t

2. Set up the conversion events<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

Vai a Ferramentas \u2192 Rastreamento de convers\u00f5es \u2192 Tipo de convers\u00e3o \u2192 adiciona os eventos que queres rastrear \u2192 Guardar. <\/p>\n\n\n

Os campos s\u00e3o sens\u00edveis a mai\u00fasculas e min\u00fasculas. O nome deve ser exatamente o que planeia enviar para o RedTrack.
Os nomes permanecer\u00e3o os mesmos e ser\u00e3o enviados para o canal de tr\u00e1fego exatamente como os adicionou no RedTrack. <\/div>\n\n\n
Siga este guia<\/a> para mais detalhes sobre rastreamento de convers\u00e3o no RedTrack.<\/div>\n\n<\/div>\n\t\t<\/div>\n
\n\t\t\t
\n\t\t\t

3. Assign the roles to the traffic channel macros (mandatory only for 3 RSOC attribution combinations out of 4)<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

RedTrack \u2192 Canais de tr\u00e1fego \u2192 configura\u00e7\u00f5es do modelo do canal de tr\u00e1fego adicionado<\/a> \u2192 Par\u00e2metros adicionais \u2192 atribui o papel Cid<\/strong> ao par\u00e2metro campaign_id<\/strong> e\/ou Aid<\/strong> ao par\u00e2metro ad_id<\/strong>. Os par\u00e2metros com os pap\u00e9is atribu\u00eddos s\u00e3o adicionados dependendo da combina\u00e7\u00e3o de atribui\u00e7\u00e3o RSOC escolhida: <\/p>\n\n\n

Combina\u00e7\u00e3o do m\u00e9todo de atribui\u00e7\u00e3o RSOC<\/strong><\/div><\/div><\/div><\/td>
Par\u00e2metro + o papel atribu\u00eddo no modelo do canal de tr\u00e1fego<\/strong><\/div><\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}-{rt_campaign_id}-{rt_ad_id}<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}-{rt_campaign_id}-<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}--{rt_ad_id}<\/code><\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
rsoc_id={campaign_id}--<\/code><\/div><\/div><\/div><\/td>
N\u00e3o \u00e9 necess\u00e1rio adicionar par\u00e2metros ou atribuir pap\u00e9is.<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n

<\/p>\n\n<\/div>\n\t\t<\/div>\n

\n\t\t\t
\n\t\t\t

4. Create a campaign and enable the RSOC toggle<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

1. Criar uma campanha. <\/p>\n\n\n

Campanhas \u2192 Criar nova campanha \u2192 usa este guia<\/a> para Afiliados \/ este<\/a> para Anunciantes para te ajudar a navegar nas configura\u00e7\u00f5es da campanha.<\/p>\n\n\n

2. Nas configura\u00e7\u00f5es da campanha adicionada, ativa o bot\u00e3o RSOC<\/strong> \u2192 Guarda<\/strong> as altera\u00e7\u00f5es no modelo da campanha:<\/p>\n\n\n

\"\"<\/figure>\n\n\n
– Se o bot\u00e3o estiver desligado, apenas convers\u00f5es com rtclickid<\/em> ser\u00e3o contadas.
– Se o bot\u00e3o estiver ligado, tanto convers\u00f5es com rtclickid<\/em> como rsocid<\/em> s\u00e3o contadas, elas n\u00e3o se cancelam mutuamente. <\/div>\n\n\n

3. O ID da Campanha para o teu URL de Postback pode ser encontrado no teu URL de rastreamento: <\/p>\n\n\n

\"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

RSOC no RedTrack: vis\u00e3o geral, especificidades O m\u00e9todo RSOC (Referrer Source of Conversion) \u00e9 usado para identificar e rastrear a fonte espec\u00edfica de tr\u00e1fego que leva a uma convers\u00e3o (venda, lead, compra, etc.). No RedTrack, este m\u00e9todo de atribui\u00e7\u00e3o \u00e9 relevante para clientes que querem enviar convers\u00f5es para o RedTrack via postback, mas as convers\u00f5es […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28712,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1479,1480,1481,1482,1483],"doc_badge":[],"class_list":["post-29806","docs","type-docs","status-publish","hentry","doc_tag-conversion-without-rt-clickid-pt-br","doc_tag-no-click-id-tracking-pt-br","doc_tag-rsoc-pt-br","doc_tag-rsoc_id-pt-br","doc_tag-rtclickid-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"\nRSOC | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rsoc\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSOC | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"RSOC no RedTrack: vis\u00e3o geral, especificidades O m\u00e9todo RSOC (Referrer Source of Conversion) \u00e9 usado para identificar e rastrear a fonte espec\u00edfica de tr\u00e1fego que leva a uma convers\u00e3o (venda, lead, compra, etc.). 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