{"id":29769,"date":"2024-07-15T12:16:06","date_gmt":"2024-07-15T09:16:06","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/"},"modified":"2025-10-01T13:38:11","modified_gmt":"2025-10-01T10:38:11","slug":"relatorios-colunas","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/","title":{"rendered":"Colunas nos relat\u00f3rios do RedTrack"},"content":{"rendered":"\n

O que s\u00e3o colunas no RedTrack?<\/h2>\n\n

Colunas<\/strong> no RedTrack \u00e9 o nosso sistema de processamento de dados anal\u00edticos. A funcionalidade Colunas num relat\u00f3rio organiza e exibe os dados recolhidos, estruturando-os com base na fatia de dados selecionada, permitindo assim uma an\u00e1lise e interpreta\u00e7\u00e3o mais f\u00e1ceis. <\/p>\n\n

Cada relat\u00f3rio no RT tem um conjunto diferente de colunas que definiste (por exemplo, os mesmos tipos de colunas definidos no relat\u00f3rio de Campanha n\u00e3o ser\u00e3o adicionados por defeito ao teu relat\u00f3rio de Canal de tr\u00e1fego, a menos que os configures exatamente da mesma forma).<\/div>\n\n

Esta tabela mostrar\u00e1 quais relat\u00f3rios\/sec\u00e7\u00f5es da ferramenta RT t\u00eam colunas e se s\u00e3o personaliz\u00e1veis:<\/p>\n\n

Relat\u00f3rio\/sec\u00e7\u00e3o<\/div><\/div><\/div><\/th>
As colunas podem ser adicionadas\/removidas das\/\u00e0s listas de modelos (sim\/n\u00e3o)<\/div><\/div><\/div><\/th>
Possibilidade de adicionar colunas personalizadas com m\u00e9tricas (sim\/n\u00e3o)<\/div><\/div><\/div><\/th><\/tr><\/thead>
Gestor de An\u00fancios<\/div><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td><\/tr>
Regras automatizadas<\/div><\/div><\/div><\/td>
N\u00e3o<\/div><\/div><\/div><\/td>
N\u00e3o<\/div><\/div><\/div><\/td><\/tr>
Caminho de convers\u00e3o<\/div><\/div><\/div><\/td>
N\u00e3o<\/div><\/div><\/div><\/td>
N\u00e3o<\/div><\/div><\/div><\/td><\/tr>
Relat\u00f3rios:<\/div><\/div><\/div>
  • Campanha<\/li>
  • Ofertas<\/li>
  • Canais de tr\u00e1fego<\/li>
  • Fontes de ofertas<\/li>
  • Relat\u00f3rio IP<\/li><\/ul><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td><\/tr>
Landers<\/div><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td><\/tr>
Registos:<\/div><\/div><\/div>
  • Cliques<\/li>
  • Convers\u00f5es<\/li>
  • Postbacks S2S<\/li>
  • Postbacks API<\/li>
  • Atualiza\u00e7\u00f5es de custo<\/li><\/ul><\/div><\/div><\/td>
Sim<\/div><\/div><\/div><\/td>
N\u00e3o<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Manipula\u00e7\u00f5es com colunas<\/h2>\n\n

1. Para aceder \u00e0s defini\u00e7\u00f5es de colunas, pressiona o \u00edcone Colunas no relat\u00f3rio\/sec\u00e7\u00e3o necess\u00e1rio:<\/p>\n\n

\"\"<\/figure>\n\n

2. Ajusta as colunas conforme as tuas necessidades:<\/p>\n

\n
\n\t\t\t
\n\t\t\t

Remove\/Add columns<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

1. Para adicionar<\/strong> a coluna ao relat\u00f3rio, vai \u00e0 lista cinzenta das colunas \u00e0 tua esquerda \u2192 pressiona a seta ao lado \u2192 Guarda as altera\u00e7\u00f5es \u00e0s defini\u00e7\u00f5es da coluna:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

2. Para remover<\/strong> a coluna do relat\u00f3rio, vai \u00e0 lista verde das colunas \u00e0 tua direita \u2192 pressiona a seta ao lado \u2192 Guarda as altera\u00e7\u00f5es \u00e0s defini\u00e7\u00f5es da coluna:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

3. Podes organizar o conjunto de colunas em modelos para conveni\u00eancia. At\u00e9 agora, a funcionalidade RT permite-te recolher 3 tipos de modelos e todos eles podes personalizar (adicionar\/remover\/destacar as colunas preferidas) conforme as tuas necessidades: <\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n\n
\n\t\t\t
\n\t\t\t

Add custom columns<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

Com a ajuda de colunas personalizadas, podes criar e configurar colunas adicionais numa tabela de dados para atender \u00e0s tuas necessidades espec\u00edficas, permitindo uma organiza\u00e7\u00e3o e an\u00e1lise de dados mais personalizada.<\/p>\n\n\n\n

Para adicionar uma coluna personalizada:<\/p>\n\n\n\n

1. Vai a Colunas \u2192 Adicionar coluna personalizada \u2192 preenche os campos obrigat\u00f3rios \u2192 insere a f\u00f3rmula para a tua coluna personalizada \u2192 Guarda nova coluna:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Uma vez criada, ser\u00e1 adicionada \u00e0 lista cinzenta de colunas, adiciona esta coluna \u00e0 lista verde de colunas (colunas ativas) \u2192 Guarda as defini\u00e7\u00f5es da coluna para aplicar as altera\u00e7\u00f5es \u00e0 tabela do relat\u00f3rio:<\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n\n
\n\t\t\t
\n\t\t\t

Highlight columns<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

A funcionalidade RedTrack permite-te destacar certas linhas com base no valor da coluna escolhida. Pode ser feito de 2 formas (escolhe a preferida): <\/p>\n\n\n

\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t
via Toggles<\/div>\n\t\t\t<\/div>
\n\t\t\t\t
via Workplace settings<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t
\n\n

Para destacar linhas atrav\u00e9s de Toggles, vai ao relat\u00f3rio\/sec\u00e7\u00e3o necess\u00e1rio \u2192 defini\u00e7\u00f5es de colunas \u2192 identifica o valor preferido para o sistema que precisas de ativar o toggle na coluna escolhida.<\/p>\n\n\n\n

Exemplo:<\/strong> Decidiste ativar o toggle Total ROI:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Agora o teu relat\u00f3rio est\u00e1 destacado com base nos dados do Total ROI:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Podes ativar apenas 1 toggle (escolher apenas um valor com base no qual as linhas ser\u00e3o destacadas) por relat\u00f3rio. Dito isto, podes escolher um toggle diferente (outro valor com base no qual as linhas ser\u00e3o destacadas) noutro relat\u00f3rio.

Por exemplo:<\/g> ativaste o toggle Custo para o relat\u00f3rio de Campanhas, ent\u00e3o as tuas linhas ser\u00e3o destacadas com base nos dados de custo no relat\u00f3rio de Campanhas. Depois foste ao relat\u00f3rio de Ofertas e ativaste o toggle Total ROI, ent\u00e3o as tuas linhas ser\u00e3o destacadas com base nos dados do total ROI no relat\u00f3rio de Ofertas. <\/div>\n\n\n\n
Se quiseres configurar as cores em todos os modelos e todos os relat\u00f3rios e geri-lo num s\u00f3 lugar, passa o rato sobre o separador “via defini\u00e7\u00f5es do Local de trabalho”.<\/div>\n\n<\/div>
\n\n

Para gerir o destaque das linhas e configur\u00e1-las para todos os relat\u00f3rios e modelos num s\u00f3 lugar, vai ao menu hamb\u00farguer \u2192 Defini\u00e7\u00f5es \u2192 Local de trabalho \u2192 Controla a cor das linhas \u2192 ao lado de cada relat\u00f3rio escolhe o valor preferido com base no qual as linhas ser\u00e3o destacadas \u2192 Guarda altera\u00e7\u00f5es: <\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n
\n\t\t\t
\n\t\t\t

Customize the quantitative data format<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

Para alterar o formato dos dados exibidos, vai ao menu hamb\u00farguer \u2192 Defini\u00e7\u00f5es \u2192 Espa\u00e7o de trabalho \u2192 escolhe a quantidade de n\u00fameros ap\u00f3s o divisor \u2192 seleciona o divisor necess\u00e1rio (ponto ou v\u00edrgula) \u2192 Guarda altera\u00e7\u00f5es:<\/p>\n\n\n\n

\"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n\n
\n\t\t\t
\n\t\t\t

Change columns overview<\/p>\n\t\t\t

<\/span><\/div>\n\t\t<\/div>\n\t\t\t
\n\n

Para ajustar o layout da tabela:<\/p>\n\n\n\n

1. Pressiona o bot\u00e3o Densidade no relat\u00f3rio escolhido:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Define o modo preferido: <\/p>\n\n\n\n

    \n
  • Compacto:<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
      \n
    • Padr\u00e3o:<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
        \n
      • Confort\u00e1vel:<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

        O que s\u00e3o colunas no RedTrack? Colunas no RedTrack \u00e9 o nosso sistema de processamento de dados anal\u00edticos. A funcionalidade Colunas num relat\u00f3rio organiza e exibe os dados recolhidos, estruturando-os com base na fatia de dados selecionada, permitindo assim uma an\u00e1lise e interpreta\u00e7\u00e3o mais f\u00e1ceis. Esta tabela mostrar\u00e1 quais relat\u00f3rios\/sec\u00e7\u00f5es da ferramenta RT t\u00eam colunas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":136,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1461,1460,1465,1463,1462,1464],"doc_badge":[],"class_list":["post-29769","docs","type-docs","status-publish","hentry","doc_tag-add-column-pt-br","doc_tag-column-pt-br","doc_tag-column-color-pt-br","doc_tag-custom-column-pt-br","doc_tag-data-column-pt-br","doc_tag-highlight-column-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"\nColunas nos relat\u00f3rios do RedTrack | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colunas nos relat\u00f3rios do RedTrack | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"O que s\u00e3o colunas no RedTrack? Colunas no RedTrack \u00e9 o nosso sistema de processamento de dados anal\u00edticos. A funcionalidade Colunas num relat\u00f3rio organiza e exibe os dados recolhidos, estruturando-os com base na fatia de dados selecionada, permitindo assim uma an\u00e1lise e interpreta\u00e7\u00e3o mais f\u00e1ceis. 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