{"id":29706,"date":"2024-02-14T15:03:51","date_gmt":"2024-02-14T12:03:51","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/"},"modified":"2026-01-23T18:19:59","modified_gmt":"2026-01-23T15:19:59","slug":"relatorios-jornada-do-cliente","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/","title":{"rendered":"An\u00e1lise de Clientes"},"content":{"rendered":"\n<p>A se\u00e7\u00e3o <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">A<\/span>n\u00e1lise de <strong>Clientes<\/strong> fornece relat\u00f3rios que analisam como os clientes interagem com uma marca, desde a primeira intera\u00e7\u00e3o at\u00e9 a compra e a atividade p\u00f3s-compra. Ela oferece visualiza\u00e7\u00f5es de dados do cliente tanto no n\u00edvel individual quanto agregado, ajudando as empresas a entender o comportamento, a atribui\u00e7\u00e3o e as tend\u00eancias de desempenho em todo o funil. <\/p>\n\n<p>A se\u00e7\u00e3o An\u00e1lise de Clientes inclui tr\u00eas relat\u00f3rios principais: <strong>Lista de Pedidos<\/strong>, <strong>Lista de Clientes<\/strong> e <strong>An\u00e1lise de Coorte<\/strong>. Juntos, eles fornecem uma vis\u00e3o geral abrangente da atividade do cliente, do comportamento de compra e do desempenho de longo prazo, apoiando a an\u00e1lise orientada por dados e a otimiza\u00e7\u00e3o. <\/p>\n\n<p>Os relat\u00f3rios de An\u00e1lise de Clientes est\u00e3o dispon\u00edveis para todos os planos de assinatura de e-commerce.<\/p>\n\n<figure class=\"wp-block-riovizual-tablebuilder is-style-regular rv_tb-cdafa1d6-2264-4b8d-82bb-ca1e3182d6ad is-scroll-on-mobile\" rv-tb-responsive-breakpoint=\"768px\"><table class=\"\"><tbody><tr><th class=\"rv_tb-cell rv_tb-row-0-cell-0 rv_tb-rs-row-0-cell-0 rv_tb-cs-row-0-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Tipo de relat\u00f3rio<\/strong><\/div><\/div><\/div><\/th><th class=\"rv_tb-cell rv_tb-row-0-cell-1 rv_tb-rs-row-0-cell-1 rv_tb-cs-row-0-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Para que serve<\/strong><\/div><\/div><\/div><\/th><th class=\"rv_tb-cell rv_tb-row-0-cell-2 rv_tb-rs-row-0-cell-2 rv_tb-cs-row-0-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Link para o guia<\/strong><\/div><\/div><\/div><\/th><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-1-cell-0 rv_tb-rs-row-1-cell-0 rv_tb-cs-row-1-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Lista de pedidos<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-1 rv_tb-rs-row-1-cell-1 rv_tb-cs-row-1-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Analise pedidos individuais e analise os dados, eventos e detalhes de atribui\u00e7\u00e3o que levaram \u00e0s convers\u00f5es.<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-2 rv_tb-rs-row-1-cell-2 rv_tb-cs-row-1-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-button-wrap rv_justify cell-element-0\"><div class=\"rv_tb-button\"><a class=\"wp-element-button rv_el-nowrap\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/lista-de-pedidos\/\" target=\"_blank\" rel=\"noopener\">saiba mais<\/a><\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-2-cell-0 rv_tb-rs-row-2-cell-0 rv_tb-cs-row-2-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Lista de clientes<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-2-cell-1 rv_tb-rs-row-2-cell-1 rv_tb-cs-row-2-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Visualize perfis de clientes, segmente p\u00fablicos e rastreie o comportamento do cliente e o valor vital\u00edcio.<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-2-cell-2 rv_tb-rs-row-2-cell-2 rv_tb-cs-row-2-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-button-wrap rv_justify cell-element-0\"><div class=\"rv_tb-button\"><a class=\"wp-element-button rv_el-nowrap\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/lista-de-clientes\/\" target=\"_blank\" rel=\"noopener\">saiba mais<\/a><\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-3-cell-0 rv_tb-rs-row-3-cell-0 rv_tb-cs-row-3-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>An\u00e1lise de coorte<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-3-cell-1 rv_tb-rs-row-3-cell-1 rv_tb-cs-row-3-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Compare grupos de clientes ao longo do tempo para avaliar a reten\u00e7\u00e3o, as compras repetidas e as tend\u00eancias de receita.<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-3-cell-2 rv_tb-rs-row-3-cell-2 rv_tb-cs-row-3-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-button-wrap rv_justify cell-element-0\"><div class=\"rv_tb-button\"><a class=\"wp-element-button rv_el-nowrap\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/analise-de-cohort\/\" target=\"_blank\" rel=\"noopener\">saiba mais<\/a><\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A se\u00e7\u00e3o An\u00e1lise de Clientes fornece relat\u00f3rios que analisam como os clientes interagem com uma marca, desde a primeira intera\u00e7\u00e3o at\u00e9 a compra e a atividade p\u00f3s-compra. Ela oferece visualiza\u00e7\u00f5es de dados do cliente tanto no n\u00edvel individual quanto agregado, ajudando as empresas a entender o comportamento, a atribui\u00e7\u00e3o e as tend\u00eancias de desempenho em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":129,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1466,1467,1468],"doc_badge":[],"class_list":["post-29706","docs","type-docs","status-publish","hentry","doc_tag-customer-journey-pt-br","doc_tag-customer-journey-report-pt-br","doc_tag-customer-path-report-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lise de Clientes | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-jornada-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lise de Clientes | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"A se\u00e7\u00e3o An\u00e1lise de Clientes fornece relat\u00f3rios que analisam como os clientes interagem com uma marca, desde a primeira intera\u00e7\u00e3o at\u00e9 a compra e a atividade p\u00f3s-compra. 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