{"id":29666,"date":"2023-12-15T17:37:53","date_gmt":"2023-12-15T14:37:53","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-formulas\/"},"modified":"2025-10-01T13:38:11","modified_gmt":"2025-10-01T10:38:11","slug":"relatorios-formulas","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-formulas\/","title":{"rendered":"F\u00f3rmulas nos relat\u00f3rios do RedTrack"},"content":{"rendered":"\n

O RedTrack calcula os teus dados com base nas seguintes f\u00f3rmulas: <\/p>\n\n

T\u00edtulo da coluna<\/strong><\/div><\/div><\/div><\/td>
Descri\u00e7\u00e3o do valor da coluna<\/strong><\/div><\/div><\/div><\/td>
Unidade\/moeda<\/strong><\/div><\/div><\/div><\/td>
F\u00f3rmula de c\u00e1lculo<\/strong><\/div><\/div><\/div><\/td><\/tr>
Lucro<\/div><\/div><\/div><\/td>
Lucro<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total-custo<\/div><\/div><\/div><\/td><\/tr>
Lucro {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Exibe lucro para {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita convtype1-20 – custo convtype1-20<\/div><\/div><\/div><\/td><\/tr>
CPC<\/div><\/div><\/div><\/td>
Custo por clique<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
custo\/cliques<\/div><\/div><\/div><\/td><\/tr>
CPT<\/div><\/div><\/div><\/td>
Custo por transa\u00e7\u00e3o<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
custo\/transa\u00e7\u00f5es<\/div><\/div><\/div><\/td><\/tr>
TR<\/div><\/div><\/div><\/td>
Taxa de Transa\u00e7\u00e3o (cliques para transa\u00e7\u00f5es)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(transa\u00e7\u00f5es\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
EPC<\/div><\/div><\/div><\/td>
Ganho por clique<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/cliques<\/div><\/div><\/div><\/td><\/tr>
EPlpC<\/div><\/div><\/div><\/td>
Ganho por clique na p\u00e1gina de destino<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/cliques lp<\/div><\/div><\/div><\/td><\/tr>
EPC ROI<\/div><\/div><\/div><\/td>
Ganho por clique\/Retorno sobre investimento<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(EPC\/CPC)100 ou ((receita total\/cliques)\/(custo\/cliques))100<\/div><\/div><\/div><\/td><\/tr>
EPUC<\/div><\/div><\/div><\/td>
Ganho por clique \u00fanico<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/cliques \u00fanicos<\/div><\/div><\/div><\/td><\/tr>
EPV<\/div><\/div><\/div><\/td>
Ganhos por visualiza\u00e7\u00e3o (Receita Total\/visualiza\u00e7\u00f5es LP)<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/visualiza\u00e7\u00f5es lp<\/div><\/div><\/div><\/td><\/tr>
CTR<\/div><\/div><\/div><\/td>
Taxa de cliques<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(cliques\/impress\u00f5es)*100<\/div><\/div><\/div><\/td><\/tr>
LP CTR<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o de cliques LP para visualiza\u00e7\u00f5es LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(cliques lp\/visualiza\u00e7\u00f5es lp)*100<\/div><\/div><\/div><\/td><\/tr>
LP click CTR<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o de cliques para cliques LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(cliques lp\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
Pre-LP click CTR<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o de cliques para cliques Pre-LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(cliques pre lp\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
ROAS<\/div><\/div><\/div><\/td>
Retorno sobre gastos com an\u00fancios<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/custo<\/div><\/div><\/div><\/td><\/tr>
ROAS, %<\/div><\/div><\/div><\/td>
Retorno sobre gastos com an\u00fancios<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(receita total\/custo)*100<\/div><\/div><\/div><\/td><\/tr>
ROAS {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Exibe ROAS para {tipo padr\u00e3o}<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
Receita convers\u00f5es padr\u00e3o\/custo convers\u00f5es padr\u00e3o<\/div><\/div><\/div><\/td><\/tr>
ROAS, % {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Exibe ROAS,% para {tipo padr\u00e3o}<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(Receita convers\u00f5es padr\u00e3o\/custo convers\u00f5es padr\u00e3o)*100<\/div><\/div><\/div><\/td><\/tr>
ROAS {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Exibe ROAS para {tipo personalizado}<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
Receita convtype1-20 \/ custo convtype1-20<\/div><\/div><\/div><\/td><\/tr>
ROAS, % {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Exibe ROAS,% para {customtype}<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(Receita total convtype1-20 \/ custo total convtype1-20) *100<\/div><\/div><\/div><\/td><\/tr>
ROI Total<\/div><\/div><\/div><\/td>
Retorno sobre investimento<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(Lucro\/custo)*100<\/div><\/div><\/div><\/td><\/tr>
ROI {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Exibe ROI para (tipo de convers\u00e3o padr\u00e3o)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(receita\/custo)*100<\/div><\/div><\/div><\/td><\/tr>
ROI {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Exibe ROI para {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(receita convtype1-20 \/custo)*100<\/div><\/div><\/div><\/td><\/tr>
AOV Total<\/div><\/div><\/div><\/td>
Valor m\u00e9dio do pedido<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita total\/todas as convers\u00f5es<\/div><\/div><\/div><\/td><\/tr>
AOV {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Receita m\u00e9dia para (tipo de convers\u00e3o padr\u00e3o)<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita tipo padr\u00e3o\/convers\u00f5es tipo padr\u00e3o<\/div><\/div><\/div><\/td><\/tr>
AOV {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Receita m\u00e9dia para {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
receita convtype1-20\/convtype1-20<\/div><\/div><\/div><\/td><\/tr>
CPA Total<\/div><\/div><\/div><\/td>
Custo por a\u00e7\u00e3o<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
custo\/todas as convers\u00f5es<\/div><\/div><\/div><\/td><\/tr>
CPA {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Custo por a\u00e7\u00e3o<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
custo\/convers\u00f5es tipo padr\u00e3o<\/div><\/div><\/div><\/td><\/tr>
CPA {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Custo personalizado por aquisi\u00e7\u00e3o<\/div><\/div><\/div><\/td>
$<\/div><\/div><\/div><\/td>
custo\/convtype1-20<\/div><\/div><\/div><\/td><\/tr>
CR de todas as convers\u00f5es<\/div><\/div><\/div><\/td>
Taxa de convers\u00e3o em todas as convers\u00f5es<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(todas as convers\u00f5es\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
CR de cliques LP<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o do caminho de convers\u00f5es para cliques LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(todas as convers\u00f5es\/cliques lp)*100<\/div><\/div><\/div><\/td><\/tr>
CR de cliques Pre-LP<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o do caminho de convers\u00f5es para cliques LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(todas as convers\u00f5es\/cliques pre lp)*100<\/div><\/div><\/div><\/td><\/tr>
CR de visualiza\u00e7\u00f5es LP<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o do caminho de convers\u00f5es para visualiza\u00e7\u00f5es LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(todas as convers\u00f5es\/visualiza\u00e7\u00f5es lp)*100<\/div><\/div><\/div><\/td><\/tr>
CR de visualiza\u00e7\u00f5es Pre-LP<\/div><\/div><\/div><\/td>
Propor\u00e7\u00e3o do caminho de convers\u00f5es para visualiza\u00e7\u00f5es LP<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(todas as convers\u00f5es\/visualiza\u00e7\u00f5es pre lp)*100<\/div><\/div><\/div><\/td><\/tr>
CR {tipo de convers\u00e3o padr\u00e3o}<\/div><\/div><\/div><\/td>
Taxa de convers\u00e3o padr\u00e3o<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(convers\u00f5es tipo padr\u00e3o\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
CR {tipo de convers\u00e3o personalizado}<\/div><\/div><\/div><\/td>
Taxa de convers\u00e3o personalizada<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(convtype1-20 \/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
AR<\/div><\/div><\/div><\/td>
Taxa de aprova\u00e7\u00e3o (aprovadas para todas as convers\u00f5es)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(aprovadas\/todas as convers\u00f5es)*100<\/div><\/div><\/div><\/td><\/tr>
DR<\/div><\/div><\/div><\/td>
Taxa de recusa (pendentes para todas as convers\u00f5es)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(recusadas\/todas as convers\u00f5es)*100<\/div><\/div><\/div><\/td><\/tr>
OR<\/div><\/div><\/div><\/td>
Taxa de outras (pendentes para todas as convers\u00f5es)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(outras\/todas as convers\u00f5es)*100<\/div><\/div><\/div><\/td><\/tr>
PR<\/div><\/div><\/div><\/td>
Taxa de pendentes (pendentes para todas as convers\u00f5es)<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(pendentes\/todas as convers\u00f5es)*100<\/div><\/div><\/div><\/td><\/tr>
Taxa de atribui\u00e7\u00e3o<\/div><\/div><\/div><\/td>
autoexplicativo<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(atribui\u00e7\u00e3o\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
Taxa de dispositivo inv\u00e1lido<\/div><\/div><\/div><\/td>
autoexplicativo<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(dispositivo inv\u00e1lido\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
Taxa de lista negra<\/div><\/div><\/div><\/td>
autoexplicativo<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(lista negra\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
Taxa de datacenter<\/div><\/div><\/div><\/td>
autoexplicativo<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(datacenter\/cliques)*100<\/div><\/div><\/div><\/td><\/tr>
Taxa OK<\/div><\/div><\/div><\/td>
autoexplicativo<\/div><\/div><\/div><\/td>
%<\/div><\/div><\/div><\/td>
(ok\/cliques)*100<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

O RedTrack calcula os teus dados com base nas seguintes f\u00f3rmulas:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":135,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1459,1458,1456,1457],"doc_badge":[],"class_list":["post-29666","docs","type-docs","status-publish","hentry","doc_tag-column-formula-pt-br","doc_tag-column-value-pt-br","doc_tag-columns-pt-br","doc_tag-report-column-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"\nF\u00f3rmulas nos relat\u00f3rios do RedTrack | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-formulas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f3rmulas 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