{"id":29661,"date":"2023-12-15T17:50:11","date_gmt":"2023-12-15T14:50:11","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-caminho-de-conversao\/"},"modified":"2026-04-17T23:04:49","modified_gmt":"2026-04-17T20:04:49","slug":"relatorios-caminho-de-conversao","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-caminho-de-conversao\/","title":{"rendered":"Caminho de convers\u00e3o"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"0-whats-a-conversion-path-report-in-redtrack\">Vis\u00e3o geral<\/h2>\n\n<p>O <strong>relat\u00f3rio de caminho de convers\u00e3o<\/strong> no RedTrack mostra-te as sequ\u00eancias mais comuns de pontos de contacto que os utilizadores seguem para completar convers\u00f5es. Reconstr\u00f3i o caminho que leva \u00e0 convers\u00e3o ao conectar intera\u00e7\u00f5es atrav\u00e9s de canais de tr\u00e1fego.  <\/p>\n\n<p>Este relat\u00f3rio ajuda-te a entender como os teus canais de marketing trabalham em conjunto para gerar resultados. Em vez de olhares para relat\u00f3rios isolados de Canais de Tr\u00e1fego, podes ver o caminho comportamental que levou \u00e0 convers\u00e3o. Mostra a sequ\u00eancia de pontos de contacto que influenciam a decis\u00e3o de um cliente, ajudando-te a identificar quais canais iniciam, assistem ou fecham convers\u00f5es. Estas informa\u00e7\u00f5es permitem-te otimizar a aloca\u00e7\u00e3o de or\u00e7amento, refinar estrat\u00e9gias de retargeting e escalar as combina\u00e7\u00f5es de canais mais eficazes com maior confian\u00e7a.   <\/p>\n\n<div class=\"wp-block-simple-note-quote\">O relat\u00f3rio de Caminho de Convers\u00e3o est\u00e1 dispon\u00edvel para contas de Ecommerce &amp; D2C nos planos Brand e Agency.<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-work-with-the-conversion-path-report\">Como trabalhar com o relat\u00f3rio de Caminho de convers\u00e3o?<\/h2>\n\n<p>1. Vai ao relat\u00f3rio de Caminho de convers\u00e3o \u2192 Seleciona o Website \u2192 Escolhe os filtros de dados: Granularidade (tipo de origem), Evento de convers\u00e3o, Data, Per\u00edodo de retrospetiva \u2192 Pressiona Aplicar:<\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1909\" height=\"250\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21.png\" alt=\"\" class=\"wp-image-32896\" style=\"width:572px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21.png 1909w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-300x39.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-1024x134.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-768x101.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-32x4.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-21-1536x201.png 1536w\" sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/figure>\n\n<p>Filtros explicados:<\/p>\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-0\" aria-controls=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Granularidade<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-1\" aria-controls=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Evento de convers\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-2\" aria-controls=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Data e Per\u00edodo de retrospetiva<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-0\" aria-labelledby=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-0\" tabindex=\"0\">\n\n<div class=\"wp-block-simple-note-quote\">A <strong>Granularidade<\/strong> \u00e9 o tipo de fonte. O n\u00famero de fatias de dados mostradas no filtro de Granularidade depende do tipo de subscri\u00e7\u00e3o que tens. <\/div>\n\n\n\n<p>Tipos de granularidade principais explicados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonte<\/strong>: canal de tr\u00e1fego.<\/li>\n\n\n\n<li><strong>Rt Source<\/strong>: par\u00e2metro definido nas configura\u00e7\u00f5es do teu canal de tr\u00e1fego \u2192 sec\u00e7\u00e3o &#8220;Par\u00e2metros adicionais&#8221;.<\/li>\n\n\n\n<li><strong>Campanha<\/strong>: campanha que criaste e lan\u00e7aste para iniciar o processo de rastreamento.<\/li>\n\n\n\n<li><strong>RT Campaign<\/strong>: par\u00e2metro definido nas configura\u00e7\u00f5es do teu canal de tr\u00e1fego \u2192 sec\u00e7\u00e3o &#8220;Par\u00e2metros adicionais&#8221;.<\/li>\n\n\n\n<li><strong>P\u00e1gina de entrada<\/strong>: este filtro ainda est\u00e1 em desenvolvimento, mas no futuro, vai ser chamado <em>Funil<\/em> e rastreado correspondentemente.<\/li>\n<\/ul>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-1\" aria-labelledby=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-1\" tabindex=\"0\">\n\n<p>Para que os eventos sejam mostrados neste filtro, precisas de <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicion\u00e1-los primeiro<\/a>.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-panel-2\" aria-labelledby=\"ub-tabbed-content-4c9bee0c-8ddf-417c-a6eb-846f33ac624c-tab-2\" tabindex=\"0\">\n\n<p>Adicione o filtro por Data e Per\u00edodo de retrospectiva para obter os dados dentro do per\u00edodo definido.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">A diferen\u00e7a entre o filtro de <strong>Data<\/strong> e o\u00a0filtro de <strong>Per\u00edodo de retrospectiva<\/strong>:<br>\u261b No\u00a0filtro de <strong>Data<\/strong>, voc\u00ea classifica os dados para um determinado per\u00edodo.<br>\u261b O\u00a0filtro de <strong>Per\u00edodo de retrospectiva<\/strong> mostra as estat\u00edsticas apenas dentro de um determinado caminho escolhido. Este seletor de dados est\u00e1 definido para 30 e 60 dias.<br>30 dias s\u00e3o concedidos por padr\u00e3o. Para obter o filtro de 60 dias, voc\u00ea deve enviar um e-mail para sales@redtrack.io para atualizar seu plano de assinatura.  <\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n<p>2. Assim que vires o relat\u00f3rio, presta aten\u00e7\u00e3o aos marcadores especiais:<\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img decoding=\"async\" width=\"1422\" height=\"468\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23.png\" alt=\"\" class=\"wp-image-32925\" style=\"width:485px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23.png 1422w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23-300x99.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23-1024x337.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23-768x253.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/image-23-32x11.png 32w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" \/><\/figure>\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-0\" aria-controls=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">1. Cores<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-1\" aria-controls=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">2. N\u00fameros<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-2\" aria-controls=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">3. Colunas de evento de convers\u00e3o<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-0\" aria-labelledby=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-0\" tabindex=\"0\">\n\n<p>Cada canal de tr\u00e1fego no caminho tem um c\u00f3digo de cor para facilitar a identifica\u00e7\u00e3o de diferentes origens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verde<\/strong>: Google<\/li>\n\n\n\n<li><strong>Azul<\/strong>: Meta<\/li>\n\n\n\n<li><strong>Vermelho claro<\/strong>: TikTok<\/li>\n\n\n\n<li><strong>Cinzento<\/strong>: N\u00e3o atribu\u00eddo \/ Refer\u00eancia \/ Outros canais de tr\u00e1fego<\/li>\n<\/ul>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-1\" aria-labelledby=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-1\" tabindex=\"0\">\n\n<p>Os n\u00fameros apresentados ao lado dos canais de tr\u00e1fego dentro do caminho indicam o n\u00famero de utilizadores que clicam nesta mesma p\u00e1gina \/ escolhem este caminho de convers\u00e3o. Por exemplo, num caminho como Meta \u00d72 \u2192 N\u00e3o atribu\u00eddo \u00d71, significa que o utilizador interagiu com o Facebook duas vezes e depois teve uma intera\u00e7\u00e3o n\u00e3o atribu\u00edda antes de converter. Estes n\u00fameros representam o n\u00famero de pontos de contacto dentro desse caminho espec\u00edfico, n\u00e3o o n\u00famero de utilizadores que converteram.  <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-panel-2\" aria-labelledby=\"ub-tabbed-content-f85e99b0-e08f-4215-8123-25af38812eaa-tab-2\" tabindex=\"0\">\n\n<p>O n\u00famero apresentado no topo da coluna de convers\u00e3o representa o n\u00famero total de eventos de convers\u00e3o selecionados dentro do intervalo de datas escolhido e dos filtros aplicados. Cada linha mostra ent\u00e3o o n\u00famero de convers\u00f5es geradas por utilizadores que seguiram esse caminho espec\u00edfico, juntamente com a percentagem que este caminho representa do total. Por exemplo, se a coluna mostrar Lead 97.644 no topo e uma linha apresentar 76 \/ 0,08 %, significa que 76 convers\u00f5es foram completadas por utilizadores que seguiram essa sequ\u00eancia exata de pontos de contacto, e este caminho representa 0,08 % de todas as convers\u00f5es no per\u00edodo selecionado.  <\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n<div class=\"wp-block-simple-note-info\">Para mais detalhes, sente-te \u00e0 vontade para consultar uma breve <a href=\"https:\/\/www.youtube.com\/watch?v=wOaiky9u518&amp;t=134s\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">vis\u00e3o geral do relat\u00f3rio de caminho de convers\u00e3o no YT<\/a> (come\u00e7a aos 02:10).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vis\u00e3o geral O relat\u00f3rio de caminho de convers\u00e3o no RedTrack mostra-te as sequ\u00eancias mais comuns de pontos de contacto que os utilizadores seguem para completar convers\u00f5es. Reconstr\u00f3i o caminho que leva \u00e0 convers\u00e3o ao conectar intera\u00e7\u00f5es atrav\u00e9s de canais de tr\u00e1fego. Este relat\u00f3rio ajuda-te a entender como os teus canais de marketing trabalham em conjunto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":128,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1006,1469],"doc_badge":[],"class_list":["post-29661","docs","type-docs","status-publish","hentry","doc_tag-conversion-path-pt-br","doc_tag-conversion-path-report-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caminho de convers\u00e3o | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-caminho-de-conversao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caminho de convers\u00e3o | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Vis\u00e3o geral O relat\u00f3rio de caminho de convers\u00e3o no RedTrack mostra-te as sequ\u00eancias mais comuns de pontos de contacto que os utilizadores seguem para completar convers\u00f5es. Reconstr\u00f3i o caminho que leva \u00e0 convers\u00e3o ao conectar intera\u00e7\u00f5es atrav\u00e9s de canais de tr\u00e1fego. 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