{"id":29657,"date":"2023-12-15T17:41:26","date_gmt":"2023-12-15T14:41:26","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/relatorios-gestor-de-anuncios\/"},"modified":"2026-05-07T18:57:08","modified_gmt":"2026-05-07T15:57:08","slug":"relatorios-gestor-de-anuncios","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-gestor-de-anuncios\/","title":{"rendered":"Gestor de An\u00fancios"},"content":{"rendered":"\n

Gestor de An\u00fancios: vis\u00e3o geral<\/h2>\n\n

A funcionalidade Ads Manager no RedTrack fornece informa\u00e7\u00f5es sobre a origem do teu tr\u00e1fego, com base nas fun\u00e7\u00f5es que atribuis aos par\u00e2metros adicionais inclu\u00eddos em todos os teus links de rastreamento. O relat\u00f3rio foi concebido para apresentar todos os dados de todas as campanhas num layout familiar para utilizadores habituados aos relat\u00f3rios do Meta\/Google Analytics. <\/p>\n\n

Se o Ads Manager ou certas funcionalidades dentro dele n\u00e3o estiverem vis\u00edveis\/dispon\u00edveis na tua conta, entra em contacto com support@redtrack.io.<\/div>\n\n

Para trabalhar com o RT Ads Manager deves:<\/p>\n\n

    \n
  1. Verifica se o teu canal de tr\u00e1fego est\u00e1 dispon\u00edvel para automa\u00e7\u00e3o<\/strong> para gerires objetos e\/ou definires um or\u00e7amento di\u00e1rio no RT Ads Manager<\/span>.<\/li>\n\n\n\n
  2. Configura as RT_roles<\/strong> para o canal de tr\u00e1fego com o qual planeias trabalhar.<\/li>\n<\/ol>\n
    \n
    \n\t\t\t
    \n\t\t\t

    Verifica\u00e7\u00e3o de RT_roles<\/strong><\/p>\n\t\t\t

    <\/span><\/div>\n\t\t<\/div>\n\t\t\t
    \n\n

    As RT_roles devem ser configuradas no modelo do canal de tr\u00e1fego (na maioria dos modelos, as fun\u00e7\u00f5es j\u00e1 est\u00e3o definidas):<\/p>\n\n\n\n

    Nome\/descri\u00e7\u00e3o do Par\u00e2metro<\/strong><\/div><\/div><\/div><\/td>
    Fun\u00e7\u00e3o<\/strong> <\/div><\/div><\/div><\/td><\/tr>
    ID da Campanha<\/div><\/div><\/div><\/td>
    Cid<\/div><\/div><\/div><\/td><\/tr>
    ID do Grupo de An\u00fancios<\/div><\/div><\/div><\/td>
    Gid<\/div><\/div><\/div><\/td><\/tr>
    ID do An\u00fancio<\/div><\/div><\/div><\/td>
    Aid<\/div><\/div><\/div><\/td><\/tr>
    ID de Posicionamento<\/div><\/div><\/div><\/td>
    Pid<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \"\"<\/figure>\n\n<\/div>\n\t\t<\/div>\n\n
    \n\t\t\t
    \n\t\t\t

    Canais de tr\u00e1fego dispon\u00edveis para automa\u00e7\u00e3o no RT Ads Manager<\/strong><\/p>\n\t\t\t

    <\/span><\/div>\n\t\t<\/div>\n\t\t\t
    \n\n

    O Ads Manager est\u00e1 dispon\u00edvel para todos os canais de tr\u00e1fego, mas apenas alguns deles s\u00e3o eleg\u00edveis para automa\u00e7\u00e3o no momento: <\/p>\n\n\n\n

    Canal de tr\u00e1fego<\/strong><\/div><\/div><\/div><\/td>
    Mudan\u00e7a de estado (Ligado\/Desligado)<\/strong><\/div><\/div><\/div><\/td>
    Or\u00e7amento di\u00e1rio\/ Or\u00e7amento vital\u00edcio<\/strong><\/div><\/div><\/div><\/td><\/tr>
    Meta (Facebook)<\/div><\/div><\/div><\/td>
    Dispon\u00edvel<\/div><\/div><\/div><\/td>
    Dispon\u00edvel<\/div><\/div><\/div><\/td><\/tr>
    TikTok<\/div><\/div><\/div><\/td>
    Dispon\u00edvel<\/div><\/div><\/div><\/td>
    Dispon\u00edvel para Or\u00e7amento di\u00e1rio<\/a> e Vital\u00edcio<\/a><\/div><\/div><\/div><\/td><\/tr>
    NewsBreak<\/div><\/div><\/div><\/td>
    Dispon\u00edvel<\/div><\/div><\/div><\/td>
    N\u00e3o dispon\u00edvel<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n

    Trabalhar com o Ads Manager<\/h2>\n\n

    1. No menu principal do RedTrack vai para Ads Manager \u2192 Configura\u00e7\u00f5es da tabela para gerir (adicionar\/eliminar) as fatias de dados (RT_roles) \u2192 Aplicar:<\/p>\n\n

    \"\"<\/figure>\n\n

    2. Dentro do recorte de dados escolhido, podes:<\/p>\n

    \n\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    Filtrar os dados<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t
    Personalizar colunas<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t
    Alterar status (automa\u00e7\u00e3o)<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t
    Gerenciar or\u00e7amento (automa\u00e7\u00e3o)<\/div>\n\t\t\t<\/div>
    \n\t\t\t\t
    Aumentar a pontua\u00e7\u00e3o de oportunidade<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t
    \n\n

    Para analisares o relat\u00f3rio dentro de um recorte de dados escolhido, filtra por Data \u2192 depois pela Oferta\/Marca ou Canal de tr\u00e1fego necess\u00e1rio ou simplesmente Pesquisa por ID do objeto\/ID \u2192 prime Aplicar\/Atualizar:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n<\/div>
    \n\n

    Podes decidir por ti mesmo quais colunas queres ver no relat\u00f3rio. Para personalizares as tuas colunas, clica no bot\u00e3o Colunas<\/strong>: <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    Consulte o guia de Colunas<\/a> para detalhes sobre esta funcionalidade.<\/div>\n\n<\/div>
    \n\n
    Esta funcionalidade est\u00e1 atualmente dispon\u00edvel apenas para:
    – Meta (Facebook)
    – TikTok
    – NewsBreak<\/div>\n\n\n\n

    Sem acederes \u00e0 tua conta do Meta\/TikTok\/Newsbreak, podes ativar ou desativar objetos com um ID de destino (a integra\u00e7\u00e3o de API utiliza o ID da Campanha, Adgroup e ID do An\u00fancio) no RedTrack atrav\u00e9s do Ads manager. Para fazeres isso, precisas de ativar\/desativar o bot\u00e3o ON\/OFF<\/strong> ao lado do objeto: <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    Se alterares o or\u00e7amento no lado do Meta, no RedTrack, os dados reais (status) ser\u00e3o atualizados a cada 30 minutos.<\/div>\n\n<\/div>
    \n\n
    Esta funcionalidade est\u00e1 atualmente dispon\u00edvel apenas para Meta<\/strong> e TikTok<\/strong>.<\/div>\n\n\n\n

    Na coluna Or\u00e7amento di\u00e1rio<\/strong>, podes alterar o valor do or\u00e7amento ao n\u00edvel da Campanha ou do Adgroup, dependendo das configura\u00e7\u00f5es.<\/span>
    Para fazeres isso, clica no \u00edcone do l\u00e1pis \u2192 adiciona o valor do or\u00e7amento na janela modal \u2192 clica em Guardar para aplicares as altera\u00e7\u00f5es:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    No TikTok<\/strong> podes definir um or\u00e7amento<\/a> di\u00e1rio ou um or\u00e7amento<\/a> vital\u00edcio<\/a>:

    \"\"<\/div>\n\n\n\n
    Se atualizares o or\u00e7amento no lado do Meta, no RedTrack, os dados reais (or\u00e7amento di\u00e1rio) ser\u00e3o atualizados a cada 30 minutos, n\u00e3o imediatamente.<\/div>\n\n<\/div>
    \n\n

    Siga o guia do Opportunity Score<\/a> para ver detalhes sobre como usar esse recurso no Gerenciador de An\u00fancios.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Gestor de An\u00fancios: vis\u00e3o geral A funcionalidade Ads Manager no RedTrack fornece informa\u00e7\u00f5es sobre a origem do teu tr\u00e1fego, com base nas fun\u00e7\u00f5es que atribuis aos par\u00e2metros adicionais inclu\u00eddos em todos os teus links de rastreamento. O relat\u00f3rio foi concebido para apresentar todos os dados de todas as campanhas num layout familiar para utilizadores habituados […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1621,1345,993,1342,1622,1344,1343],"doc_badge":[],"class_list":["post-29657","docs","type-docs","status-publish","hentry","doc_tag-change-status-pt-br","doc_tag-rt-ad-pt-br","doc_tag-rt-campaign-pt-br","doc_tag-ads-manager-pt-br","doc_tag-manage-budget-pt-br","doc_tag-rt-adgroup-pt-br","doc_tag-rt_role-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"\nGestor de An\u00fancios | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-gestor-de-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestor de An\u00fancios | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Gestor de An\u00fancios: vis\u00e3o geral A funcionalidade Ads Manager no RedTrack fornece informa\u00e7\u00f5es sobre a origem do teu tr\u00e1fego, com base nas fun\u00e7\u00f5es que atribuis aos par\u00e2metros adicionais inclu\u00eddos em todos os teus links de rastreamento. 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