{"id":29589,"date":"2023-10-11T12:24:37","date_gmt":"2023-10-11T09:24:37","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/"},"modified":"2026-06-23T09:44:36","modified_gmt":"2026-06-23T06:44:36","slug":"facebook-e-redtrack","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/","title":{"rendered":"Meta e RedTrack"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png\" alt=\"\" class=\"wp-image-31859\" style=\"width:231px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-300x169.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-768x432.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-32x18.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1536x864.png 1536w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"0-intro\">Introdu\u00e7\u00e3o<\/h2>\n\n<p>A nossa integra\u00e7\u00e3o de API da Meta (Facebook) permite-te:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Enviar todos os dados de convers\u00e3o, incluindo convers\u00f5es extra, de volta \u00e0 Meta e lig\u00e1-los \u00e0s campanhas para uma melhor otimiza\u00e7\u00e3o.<\/li>\n\n\n\n<li>Pausar automaticamente criativos e campanhas que n\u00e3o convertem na Meta, eliminando o trabalho manual.<\/li>\n\n\n\n<li>Manter os dados de custo atualizados em tempo real.<\/li>\n<\/ul>\n\n<div class=\"wp-block-simple-note-warning\"><strong>URLs de redirecionamento <\/strong>normalmente n\u00e3o s\u00e3o permitidas<strong> na Meta.<\/strong><br\/>H\u00e1 casos limitados em que o Facebook permite usar o link de redirecionamento (por exemplo, URL de rastreamento de campanha do RedTrack), mas n\u00f3s, como prestador de servi\u00e7o, n\u00e3o recomendamos e n\u00e3o podemos garantir a seguran\u00e7a das tuas campanhas de rastreamento. <br\/><br\/>Para todas as tuas campanhas na Meta, usa <strong>rastreamento sem redirecionamento<\/strong> com um dom\u00ednio de rastreamento personalizado.<\/div>\n\n<div class=\"wp-block-simple-note-quote\">A funcionalidade de <strong>filtragem de tr\u00e1fego<\/strong> <strong>\u00e9 limitada<\/strong> para a Meta e est\u00e1 dispon\u00edvel apenas ao n\u00edvel da Oferta (quando direcionas o tr\u00e1fego primeiro para a p\u00e1gina de destino). Para mais detalhes, vai ao guia <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/adding-custom-domain\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Filtragem de tr\u00e1fego<\/a>. &nbsp;<\/div>\n\n<div class=\"wp-block-simple-note-quote\">Devido \u00e0s restri\u00e7\u00f5es da Meta, os dados de convers\u00e3o podem ser entregues \u00e0s tuas campanhas da Meta dentro de 24 horas.  <\/div>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-0cad3565-d8c2-4363-af25-847264943b31\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-92cae4f0-026b-415a-899e-a7c13da46d33\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-0cad3565-d8c2-4363-af25-847264943b31\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-0cad3565-d8c2-4363-af25-847264943b31\" style=\"color: #000000; \">A lista de dados PII (Personally Identifiable Information \u2014 Informa\u00e7\u00f5es de Identifica\u00e7\u00e3o Pessoal) que o RedTrack pode enviar para a Meta<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-0cad3565-d8c2-4363-af25-847264943b31\">\n\n<p>Os seguintes par\u00e2metros s\u00e3o enviados \u00e0 Meta quando uma convers\u00e3o \u00e9 criada no RedTrack:<\/p>\n\n\n\n<figure class=\"wp-block-riovizual-tablebuilder is-style-regular rv_tb-f1a014ea-b2ba-4221-ade7-c00e3ee60229 is-scroll-on-mobile\" rv-tb-responsive-breakpoint=\"768px\"><table class=\"\"><tbody><tr><td class=\"rv_tb-cell rv_tb-row-0-cell-0 rv_tb-rs-row-0-cell-0 rv_tb-cs-row-0-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Par\u00e2metro<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-0-cell-1 rv_tb-rs-row-0-cell-1 rv_tb-cs-row-0-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Descri\u00e7\u00e3o<\/strong><\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-1-cell-0 rv_tb-rs-row-1-cell-0 rv_tb-cs-row-1-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">ID de clique da Meta<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-1 rv_tb-rs-row-1-cell-1 rv_tb-cs-row-1-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">ID de clique da Meta, identifica o clique da Meta que levou \u00e0 convers\u00e3o. Obtido do sub 20 do canal de tr\u00e1fego. <\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-2-cell-0 rv_tb-rs-row-2-cell-0 rv_tb-cs-row-2-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Browser id<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-2-cell-1 rv_tb-rs-row-2-cell-1 rv_tb-cs-row-2-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">ID do navegador da Meta, usado para identificar o navegador de um utilizador para o rastreamento da Meta. Obtido do sub 19 do canal de tr\u00e1fego. <\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-3-cell-0 rv_tb-rs-row-3-cell-0 rv_tb-cs-row-3-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">External id<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-3-cell-1 rv_tb-rs-row-3-cell-1 rv_tb-cs-row-3-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Identificador externo para deduplica\u00e7\u00e3o e melhor atribui\u00e7\u00e3o, recomendado pela Meta. <br>Obtido de rtclickid.<br><strong><br><\/strong>O par\u00e2metro com a fun\u00e7\u00e3o de External ID deve ser configurado no formul\u00e1rio de fonte da Oferta\/Marca. <br>O valor enviado ao Pixel da Meta depende de como este par\u00e2metro est\u00e1 configurado:<br>&#8211; Se um par\u00e2metro tiver a fun\u00e7\u00e3o de External ID e tu o enviares ao RedTrack com a convers\u00e3o, esse valor \u00e9 enviado ao Pixel da Meta como external_id.<br>&#8211; Se nenhum par\u00e2metro tiver a fun\u00e7\u00e3o de External ID, ou se o par\u00e2metro n\u00e3o tiver valor, o sistema envia o clickid do RedTrack como external_id por padr\u00e3o.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-4-cell-0 rv_tb-rs-row-4-cell-0 rv_tb-cs-row-4-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">E-mail<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-4-cell-1 rv_tb-rs-row-4-cell-1 rv_tb-cs-row-4-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Endere\u00e7o de email com hash retirado do par\u00e2metro atribu\u00eddo ao papel Email na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-5-cell-0 rv_tb-rs-row-5-cell-0 rv_tb-cs-row-5-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Telefone<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-5-cell-1 rv_tb-rs-row-5-cell-1 rv_tb-cs-row-5-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">N\u00famero de telefone com hash retirado do par\u00e2metro atribu\u00eddo ao papel Telefone na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-6-cell-0 rv_tb-rs-row-6-cell-0 rv_tb-cs-row-6-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">FirstName<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-6-cell-1 rv_tb-rs-row-6-cell-1 rv_tb-cs-row-6-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Primeiro nome com hash retirado do par\u00e2metro atribu\u00eddo ao papel Primeiro Nome na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-7-cell-0 rv_tb-rs-row-7-cell-0 rv_tb-cs-row-7-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">LastName<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-7-cell-1 rv_tb-rs-row-7-cell-1 rv_tb-cs-row-7-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">\u00daltimo nome com hash retirado do par\u00e2metro atribu\u00eddo ao papel \u00daltimo Nome na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-8-cell-0 rv_tb-rs-row-8-cell-0 rv_tb-cs-row-8-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Birthday<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-8-cell-1 rv_tb-rs-row-8-cell-1 rv_tb-cs-row-8-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Data de nascimento com hash retirada do par\u00e2metro atribu\u00eddo ao papel Anivers\u00e1rio na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-9-cell-0 rv_tb-rs-row-9-cell-0 rv_tb-cs-row-9-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">G\u00e9nero<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-9-cell-1 rv_tb-rs-row-9-cell-1 rv_tb-cs-row-9-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Valor do g\u00e9nero retirado do par\u00e2metro atribu\u00eddo ao papel G\u00e9nero na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-10-cell-0 rv_tb-rs-row-10-cell-0 rv_tb-cs-row-10-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Zip<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-10-cell-1 rv_tb-rs-row-10-cell-1 rv_tb-cs-row-10-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Valor do c\u00f3digo postal retirado do par\u00e2metro atribu\u00eddo ao papel C\u00f3digo Postal na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-11-cell-0 rv_tb-rs-row-11-cell-0 rv_tb-cs-row-11-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">IP<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-11-cell-1 rv_tb-rs-row-11-cell-1 rv_tb-cs-row-11-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Endere\u00e7o IP do utilizador no momento do clique, obtido dos dados de clique do RedTrack.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-12-cell-0 rv_tb-rs-row-12-cell-0 rv_tb-cs-row-12-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">UserAgent<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-12-cell-1 rv_tb-rs-row-12-cell-1 rv_tb-cs-row-12-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">String do user agent do navegador capturada durante o clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-13-cell-0 rv_tb-rs-row-13-cell-0 rv_tb-cs-row-13-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Cidade<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-13-cell-1 rv_tb-rs-row-13-cell-1 rv_tb-cs-row-13-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome da cidade com hash derivado da geolocaliza\u00e7\u00e3o baseada no IP do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-14-cell-0 rv_tb-rs-row-14-cell-0 rv_tb-cs-row-14-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">CityUnhashed<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-14-cell-1 rv_tb-rs-row-14-cell-1 rv_tb-cs-row-14-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome da cidade em texto simples derivado da geolocaliza\u00e7\u00e3o IP durante o clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-15-cell-0 rv_tb-rs-row-15-cell-0 rv_tb-cs-row-15-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Pa\u00eds<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-15-cell-1 rv_tb-rs-row-15-cell-1 rv_tb-cs-row-15-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do pa\u00eds com hash baseado na geolocaliza\u00e7\u00e3o IP no momento do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-16-cell-0 rv_tb-rs-row-16-cell-0 rv_tb-cs-row-16-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">CountryUnhashed<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-16-cell-1 rv_tb-rs-row-16-cell-1 rv_tb-cs-row-16-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do pa\u00eds em texto simples da geolocaliza\u00e7\u00e3o IP no momento do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-17-cell-0 rv_tb-rs-row-17-cell-0 rv_tb-cs-row-17-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">State USA<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-17-cell-1 rv_tb-rs-row-17-cell-1 rv_tb-cs-row-17-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do estado americano com hash baseado na geolocaliza\u00e7\u00e3o IP do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-18-cell-0 rv_tb-rs-row-18-cell-0 rv_tb-cs-row-18-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">State USAUnhashed<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-18-cell-1 rv_tb-rs-row-18-cell-1 rv_tb-cs-row-18-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do estado americano em texto simples baseado na geolocaliza\u00e7\u00e3o IP do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-19-cell-0 rv_tb-rs-row-19-cell-0 rv_tb-cs-row-19-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Currency<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-19-cell-1 rv_tb-rs-row-19-cell-1 rv_tb-cs-row-19-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Moeda para a transa\u00e7\u00e3o retirada dos dados do clique.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-20-cell-0 rv_tb-rs-row-20-cell-0 rv_tb-cs-row-20-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">ID do Evento<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-20-cell-1 rv_tb-rs-row-20-cell-1 rv_tb-cs-row-20-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Identificador \u00fanico do evento usado para rastreamento de eventos. Pode vir do rtclickid ou de um papel atribu\u00eddo. <\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-21-cell-0 rv_tb-rs-row-21-cell-0 rv_tb-cs-row-21-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Event Name<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-21-cell-1 rv_tb-rs-row-21-cell-1 rv_tb-cs-row-21-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Descreve o tipo de evento de convers\u00e3o (ex.: Compra, Lead), baseado no tipo de convers\u00e3o.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-22-cell-0 rv_tb-rs-row-22-cell-0 rv_tb-cs-row-22-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Event Time<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-22-cell-1 rv_tb-rs-row-22-cell-1 rv_tb-cs-row-22-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Timestamp do evento de convers\u00e3o em UTC, baseado no tempo created_at da convers\u00e3o.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-23-cell-0 rv_tb-rs-row-23-cell-0 rv_tb-cs-row-23-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Event source url<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-23-cell-1 rv_tb-rs-row-23-cell-1 rv_tb-cs-row-23-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">URL da p\u00e1gina onde o evento ocorreu, definido nas configura\u00e7\u00f5es de pixel do formul\u00e1rio da oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-24-cell-0 rv_tb-rs-row-24-cell-0 rv_tb-cs-row-24-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">ActionSource<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-24-cell-1 rv_tb-rs-row-24-cell-1 rv_tb-cs-row-24-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Descreve a fonte da a\u00e7\u00e3o do evento (ex.: website, app), definida nas configura\u00e7\u00f5es de pixel do formul\u00e1rio da oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-25-cell-0 rv_tb-rs-row-25-cell-0 rv_tb-cs-row-25-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Receita<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-25-cell-1 rv_tb-rs-row-25-cell-1 rv_tb-cs-row-25-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Valor monet\u00e1rio da convers\u00e3o retirado dos dados de convers\u00e3o.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-26-cell-0 rv_tb-rs-row-26-cell-0 rv_tb-cs-row-26-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Categoria de Conte\u00fado<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-26-cell-1 rv_tb-rs-row-26-cell-1 rv_tb-cs-row-26-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Valor com hash indicando a categoria do conte\u00fado ou produto, baseado no papel Categoria de Conte\u00fado atribu\u00eddo na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-27-cell-0 rv_tb-rs-row-27-cell-0 rv_tb-cs-row-27-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">IDs de Conte\u00fado<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-27-cell-1 rv_tb-rs-row-27-cell-1 rv_tb-cs-row-27-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Identificadores de produto ou conte\u00fado envolvidos no evento, retirados do papel IDs de Conte\u00fado na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-28-cell-0 rv_tb-rs-row-28-cell-0 rv_tb-cs-row-28-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do Produto<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-28-cell-1 rv_tb-rs-row-28-cell-1 rv_tb-cs-row-28-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome ou t\u00edtulo do produto\/conte\u00fado envolvido na convers\u00e3o, retirado do papel Nome do Produto na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-29-cell-0 rv_tb-rs-row-29-cell-0 rv_tb-cs-row-29-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Conte\u00fado<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-29-cell-1 rv_tb-rs-row-29-cell-1 rv_tb-cs-row-29-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Lista detalhada ou array de produtos\/conte\u00fado envolvidos na convers\u00e3o, retirados do papel Conte\u00fados na Fonte da Oferta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-30-cell-0 rv_tb-rs-row-30-cell-0 rv_tb-cs-row-30-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">OrderID<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-30-cell-1 rv_tb-rs-row-30-cell-1 rv_tb-cs-row-30-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Identificador \u00fanico do pedido para a transa\u00e7\u00e3o, obtido do ID do pedido ou rtclickid.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-31-cell-0 rv_tb-rs-row-31-cell-0 rv_tb-cs-row-31-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">SubscriptionID<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-31-cell-1 rv_tb-rs-row-31-cell-1 rv_tb-cs-row-31-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Identificador para uma subscri\u00e7\u00e3o ou evento recorrente, baseado no rtclickid.<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"1-integration\">Integra\u00e7\u00e3o<\/h2>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-915291f5-7d34-4666-85b3-14cba6aeb25d\" data-mobilecollapse=\"false\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">1. Limita\u00e7\u00f5es conhecidas: verifique sua configura\u00e7\u00e3o primeiro<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>O rastreamento via Pixel e Conversions API cobre bem contas padr\u00e3o. A maioria das limita\u00e7\u00f5es aqui depende do seu nicho ou tipo de conta, e v\u00e1rias s\u00e3o controladas pela Meta, n\u00e3o pelo RedTrack. <\/p>\n\n\n\n<figure class=\"wp-block-riovizual-tablebuilder is-style-regular rv_tb-b5cd349c-d1da-45ff-b9fc-5289b46629cd is-scroll-on-pc is-scroll-on-mobile\" rv-tb-responsive-breakpoint=\"768px\"><table class=\"is-stacked-on-mobile\"><thead><tr><th class=\"rv_tb-cell rv_tb-row-0-cell-0 rv_tb-rs-row-0-cell-0 rv_tb-cs-row-0-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Se sua configura\u00e7\u00e3o inclui\u2026<\/div><\/div><\/div><\/th><th class=\"rv_tb-cell rv_tb-row-0-cell-1 rv_tb-rs-row-0-cell-1 rv_tb-cs-row-0-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">O que esperar<\/div><\/div><\/div><\/th><th class=\"rv_tb-cell rv_tb-row-0-cell-2 rv_tb-rs-row-0-cell-2 rv_tb-cs-row-0-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">O que verificar<\/div><\/div><\/div><\/th><\/tr><\/thead><tbody><tr><td class=\"rv_tb-cell rv_tb-row-1-cell-0 rv_tb-rs-row-1-cell-0 rv_tb-cs-row-1-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Voc\u00ea compara o RedTrack com o Meta Ads Manager 1:1 ou v\u00ea super\/subnotifica\u00e7\u00e3o<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-1 rv_tb-rs-row-1-cell-1 rv_tb-cs-row-1-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">O Meta Ads Manager aplica sua pr\u00f3pria janela de atribui\u00e7\u00e3o e convers\u00f5es modeladas, ent\u00e3o os totais raramente batem exatamente com um rastreador baseado em cliques. O RedTrack \u00e9 sua fonte de verdade para convers\u00f5es via postback. <\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-2 rv_tb-rs-row-1-cell-2 rv_tb-cs-row-1-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Se os n\u00fameros parecerem errados, confirme:<br>\u2022 fbclid capturado na URL do clique<br>\u2022 Pixel ID e token da Conversions API v\u00e1lidos<br>\u2022 event_id (chave de deduplica\u00e7\u00e3o) enviado tanto no Pixel quanto na Conversions API<br>\u2022 eventos mapeados para eventos padr\u00e3o da Meta<br>\u2022 uma fonte por conjunto de pixel, ou deduplica\u00e7\u00e3o compreendida<br>\u2022 confirme em Logs \u2192 Conversions<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-2-cell-0 rv_tb-rs-row-2-cell-0 rv_tb-cs-row-2-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Um nicho regulamentado (sa\u00fade, CBD, adulto, apostas, iGaming)<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-2-cell-1 rv_tb-rs-row-2-cell-1 rv_tb-cs-row-2-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Se um dom\u00ednio estiver bloqueado para receber eventos do Pixel, a Conversions API ainda pode enviar convers\u00f5es do lado do servidor. Mas a Meta pode remover eventos de convers\u00e3o para alguns verticais a qualquer momento \u2014 quando isso acontece, o rastreamento para porque a pol\u00edtica mudou, n\u00e3o por causa de um bug do rastreador. <\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-2-cell-2 rv_tb-rs-row-2-cell-2 rv_tb-cs-row-2-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Considere a Conversions API como funcionando at\u00e9 a Meta mudar a pol\u00edtica para o seu nicho; fique atento a quedas repentinas de eventos ap\u00f3s atualiza\u00e7\u00f5es da Meta.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-3-cell-0 rv_tb-rs-row-3-cell-0 rv_tb-cs-row-3-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Tipos de campanha de V\u00eddeo ou Smart gerenciados pelo rastreador<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-3-cell-1 rv_tb-rs-row-3-cell-1 rv_tb-cs-row-3-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Alguns tipos de campanha n\u00e3o podem ser editados por nenhuma ferramenta de terceiros via API. <\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-3-cell-2 rv_tb-rs-row-3-cell-2 rv_tb-cs-row-3-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Gerencie esses tipos de campanha diretamente no Meta Ads Manager.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-4-cell-0 rv_tb-rs-row-4-cell-0 rv_tb-cs-row-4-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Pedidos COD n\u00e3o confirmados enviados para a Meta como eventos de Purchase<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-4-cell-1 rv_tb-rs-row-4-cell-1 rv_tb-cs-row-4-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">A Meta deduplica eventos e pode reduzir a qualidade dos dados para receita n\u00e3o confirmada. Com a rejei\u00e7\u00e3o de COD frequentemente em 30\u201350%, o algoritmo aprende a perseguir usu\u00e1rios que \u201ccompram\u201d, mas nunca pagam. <\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-4-cell-2 rv_tb-rs-row-4-cell-2 rv_tb-cs-row-4-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Envie apenas compras confirmadas como eventos de Purchase; segure os placements de COD at\u00e9 o pedido ser pago.<\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-5-cell-0 rv_tb-rs-row-5-cell-0 rv_tb-cs-row-5-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Um dom\u00ednio de rastreamento ou redirecionamento sinalizado<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-5-cell-1 rv_tb-rs-row-5-cell-1 rv_tb-cs-row-5-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">A Meta pode sinalizar ou bloquear dom\u00ednios de rastreamento e redirecionamento, e banimentos de conta ou de automa\u00e7\u00e3o s\u00e3o tratados pela Meta. Um rastreador n\u00e3o consegue remover nenhum dos dois. <\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-5-cell-2 rv_tb-rs-row-5-cell-2 rv_tb-cs-row-5-cell-2 sm-last-cell\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Mantenha um \u00fanico dom\u00ednio de rastreamento limpo; resolva sinaliza\u00e7\u00f5es ou banimentos diretamente com a Meta.<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-d7dabe35-82ab-461a-9117-bfc46b9e18e4\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">2. Adicionar um dom\u00ednio de rastreamento personalizado<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>1. Adiciona um registo CNAME apontando para o teu dom\u00ednio padr\u00e3o RedTrack no teu registador de dom\u00ednio.<br>2. No menu esquerdo, vai a Ferramentas \u2192 Dom\u00ednios \u2192 Criar novo dom\u00ednio.<br>3. Adiciona o dom\u00ednio integrado \u00e0 tua conta RedTrack \u2192 ativa o bot\u00e3o SSL Gr\u00e1tis.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Para mais detalhes sobre como adicionar um dom\u00ednio de rastreamento personalizado no RT via diferentes registadores, segue:<br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/dominio-personalizado-para-rastreamento\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Este guia passo a passo<\/a>.<br>&#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=D5hNzMpYBQs&amp;t=60s\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Este tutorial em v\u00eddeo<\/a>.  <\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-0bca90d6-519f-4eef-8dc5-4d46b3495060\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">3. Adiciona a oferta\/site que est\u00e1s promovendo<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>Este \u00e9 o link de destino onde voc\u00ea planeja enviar o tr\u00e1fego: pode ser uma oferta de afiliado, um link direto para o seu website ou a loja. <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-tab-0\" aria-controls=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Como adicionar uma oferta (para Afiliados)<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-tab-1\" aria-controls=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Como adicionar um website\/loja (para Anunciantes)<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-panel-0\" aria-labelledby=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-tab-0\" tabindex=\"0\">\n\n<p>1. Adicione a fonte da oferta: Novo a partir de modelo\/Novo do zero \u2192 encontre a rede de afiliados com que trabalha\/adicione o seu nome personalizado \u2192 Guardar.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Usa o URL de postback S2S nas configura\u00e7\u00f5es da fonte de oferta para enviar os dados de convers\u00e3o de volta ao RedTrack.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O par\u00e2metro com a fun\u00e7\u00e3o de External ID deve ser configurado no formul\u00e1rio de fonte da Oferta.  <br>A Meta recomenda ter este par\u00e2metro com a CAPI para uma melhor atribui\u00e7\u00e3o.<br><br>O valor enviado ao Pixel da Meta depende de como este par\u00e2metro est\u00e1 configurado:<br>&#8211; Se um par\u00e2metro tiver a fun\u00e7\u00e3o de External ID, isso significa que precisas envi\u00e1-lo ao RedTrack com a convers\u00e3o; esse valor \u00e9 enviado ao Pixel da Meta no campo external_id.<br>&#8211; Se nenhum par\u00e2metro tiver a fun\u00e7\u00e3o de External ID, ou se o par\u00e2metro n\u00e3o tiver valor, o sistema envia o \u201cRedTrack clickid\u201d no campo external_id por padr\u00e3o.<br><br>A tua fonte da Oferta \u2192 Par\u00e2metros adicionais \u2192 atribui a fun\u00e7\u00e3o de External ID ao par\u00e2metro:<br><img decoding=\"async\" width=\"450\" height=\"124\" class=\"wp-image-31320\" style=\"width: 450px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20.png 970w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-300x83.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-768x211.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-32x9.png 32w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div>\n\n\n\n<p>2. Adicione o link da oferta: Ofertas \u2192 Novo \u2192 escolha a fonte da oferta da lista, adicione o URL da oferta \u2192 guarde as altera\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Adicione o par\u00e2metro de rastreamento de cliques ao URL da oferta no RedTrack para passar o clickid para a rede de afiliados com que trabalha. <br><em>Por exemplo: &amp;affsub={clickid} onde {clickid} \u00e9 o par\u00e2metro RedTrack<\/em><\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-panel-1\" aria-labelledby=\"ub-tabbed-content-616b8f9d-9b7b-490d-9798-01dd48c24549-tab-1\" tabindex=\"0\">\n\n<p>1. Vai a Marcas \u2192 Novo \u2192 Adiciona a tua marca (\u00e9 o nome da tua loja ou do teu website).<br>2. Na mesma p\u00e1gina, adiciona os par\u00e2metros de dados de compra \u2013 <em>Nome\/Descri\u00e7\u00e3o <\/em>\u00e9 o que vais ver nos relat\u00f3rios \u2013 <em>Fun\u00e7\u00f5es <\/em>definem o uso com a CAPI.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O par\u00e2metro com a fun\u00e7\u00e3o de External ID deve ser configurado nas defini\u00e7\u00f5es da Marca.  <br>A Meta recomenda ter este par\u00e2metro com a CAPI para uma melhor atribui\u00e7\u00e3o.<br><br>O valor enviado ao Pixel da Meta depende de como este par\u00e2metro est\u00e1 configurado:<br>&#8211; Se um par\u00e2metro tiver a fun\u00e7\u00e3o de External ID, isso significa que precisas envi\u00e1-lo ao RedTrack com a convers\u00e3o; esse valor \u00e9 enviado ao Pixel da Meta no campo external_id.<br>&#8211; Se nenhum par\u00e2metro tiver a fun\u00e7\u00e3o de External ID, ou se o par\u00e2metro n\u00e3o tiver valor, o sistema envia o \u201cRedTrack clickid\u201d no campo external_id por padr\u00e3o.<br><br>A tua Marca \u2192 Par\u00e2metros adicionais \u2192 atribui a fun\u00e7\u00e3o de External ID ao par\u00e2metro:<br><img decoding=\"async\" width=\"450\" height=\"124\" class=\"wp-image-31320\" style=\"width: 450px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20.png 970w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-300x83.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-768x211.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-12-01_15h59_20-32x9.png 32w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/div>\n\n\n\n<p>3. Vai a Websites \u2192 Novo \u2192 Adiciona o URL do teu website (este \u00e9 o link da tua loja\/website de e-commerce).<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-d0a9f3dd-5e65-4863-afb5-0768bb407fa9\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">4. Adicionar a integra\u00e7\u00e3o da Meta ao RedTrack<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-3-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>1. Canais de tr\u00e1fego \u2192 Novo a partir de modelo \u2192 Meta \u2192 Adicionar \u2192 Guardar:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"1682\" height=\"506\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32.png\" alt=\"\" class=\"wp-image-32292\" style=\"aspect-ratio:3.324171382376718;width:721px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32.png 1682w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-300x90.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-1024x308.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-768x231.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-32x10.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h25_32-1536x462.png 1536w\" sizes=\"(max-width: 1682px) 100vw, 1682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"152\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46.png\" alt=\"\" class=\"wp-image-32294\" style=\"aspect-ratio:5.961240310077519;width:715px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46.png 906w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46-300x50.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46-768x129.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h29_46-32x5.png 32w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure>\n\n\n\n<p><strong>PRESTA ATEN\u00c7\u00c3O \u00c0 SEC\u00c7\u00c3O DE PAR\u00c2METROS ADICIONAIS:<\/strong><\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-0\" aria-controls=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Par\u00e2metros bloqueados (acinzentados)<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-1\" aria-controls=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">par\u00e2metro \u201cfbclid\u201d<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-2\" aria-controls=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">sub 19 &amp; sub 20<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-0\" aria-labelledby=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-0\" tabindex=\"0\">\n\n<p>Podes modificar alguns par\u00e2metros do Facebook no modelo aberto. Os par\u00e2metros bloqueados (acinzentados) devem ser usados sob os mesmos sub-valores com os mesmos pap\u00e9is atribu\u00eddos conforme fornecido no modelo inicial.  <br><br>Os seguintes par\u00e2metros e os seus pap\u00e9is s\u00e3o essenciais para a integra\u00e7\u00e3o de custos da API:<br><strong>{{ad.id}}<\/strong> deve sempre ter o papel <strong>Aid<\/strong><br><strong>{{adset.id}}<\/strong> deve sempre ter o papel <strong>Gid<\/strong><br><strong>{{campaign.id}}<\/strong> deve sempre ter o papel <strong>Cid<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"260\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58.png\" alt=\"\" class=\"wp-image-29104\" style=\"aspect-ratio:2.9885017115772845;width:499px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58.png 777w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58-300x100.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58-768x257.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h31_58-32x11.png 32w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-1\" aria-labelledby=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-1\" tabindex=\"0\">\n\n<p>O par\u00e2metro \u201cfbclid\u201d \u00e9 obrigat\u00f3rio para enviar os dados de convers\u00e3o de volta \u00e0 Meta. Este par\u00e2metro deve ser sempre o \u00faltimo na linha, ou seja, n\u00e3o deve haver outros par\u00e2metros quando adicionares a string de par\u00e2metros na Meta: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"158\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02.png\" alt=\"\" class=\"wp-image-29108\" style=\"aspect-ratio:4.898744322735774;width:514px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02.png 774w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02-300x61.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02-768x157.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_16h34_02-32x7.png 32w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-panel-2\" aria-labelledby=\"ub-tabbed-content-2110a971-b616-427e-a8f6-a82b51a25e80-tab-2\" tabindex=\"0\">\n\n<p><strong>N\u00c3O edites os par\u00e2metros sub 19 ou sub 20 no modelo<\/strong>, pois eles t\u00eam os fbp e fbc codificados nesses locais.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>fbp<\/strong> identifica a sess\u00e3o do navegador de um visitante quando ele chega ao teu site a partir da Meta.<\/li>\n\n\n\n<li><strong>fbc<\/strong> armazena o ID de clique da Meta quando um utilizador clica num an\u00fancio da Meta, permitindo atribui\u00e7\u00e3o de volta a esse an\u00fancio.<\/li>\n<\/ul>\n\n\n\n<p>A API de Convers\u00f5es da Meta exige estes par\u00e2metros, e eles devem manter exatamente o mesmo formato. Alter\u00e1-los pode interromper a atribui\u00e7\u00e3o, levando a um rastreamento impreciso e relat\u00f3rios pouco confi\u00e1veis. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Saiba mais sobre estes par\u00e2metros seguindo <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/parameters\/fbp-and-fbc\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este artigo da Meta<\/a>.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2. No modelo adicionado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vai \u00e0 sec\u00e7\u00e3o Integra\u00e7\u00e3o de API da Meta \u2192 <strong>Conectar Meta<\/strong> \u2192 verifica a tua conta de an\u00fancios:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"208\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06.png\" alt=\"\" class=\"wp-image-32296\" style=\"aspect-ratio:4.658939966141425;width:503px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06.png 969w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06-300x64.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06-768x165.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h34_06-32x7.png 32w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assim que fores redirecionado para as defini\u00e7\u00f5es da tua conta RedTrack e vires o bot\u00e3o <strong>Conectado<\/strong>, significa que a Meta aceitou a integra\u00e7\u00e3o \u2192 <strong>Guardar altera\u00e7\u00f5es<\/strong> no modelo:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"249\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53.png\" alt=\"\" class=\"wp-image-32300\" style=\"aspect-ratio:4.088415692628168;width:495px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53.png 1018w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53-300x73.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53-768x188.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2026-01-06_12h38_53-32x8.png 32w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-info\">\u00c9 altamente recomend\u00e1vel verificar a integra\u00e7\u00e3o e <strong>reconectar a tua conta da Meta ao RedTrack a cada 2\u20133 meses<\/strong> para que a integra\u00e7\u00e3o continue v\u00e1lida, j\u00e1 que a Meta pode desconectar a tua conta aleatoriamente por motivos de seguran\u00e7a (vais notar quase imediatamente, pois os dados de custo deixam de chegar nesse momento).<\/div>\n\n\n\n<p>3. Ative a <strong>Sincroniza\u00e7\u00e3o de custo de impress\u00e3o<\/strong> se desejar que o RedTrack registre os custos da Meta quando os an\u00fancios receberem impress\u00f5es e gastos, mas nenhum clique real:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ative o bot\u00e3o de Sincroniza\u00e7\u00e3o de custo de impress\u00e3o \u2192 adicione o ID da sua Conta de An\u00fancios da Meta no formato <strong>act_12345<\/strong> \u2192 Salvar:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1861\" height=\"406\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression.png\" alt=\"\" class=\"wp-image-33939\" style=\"aspect-ratio:4.591989579941387;width:516px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression.png 1861w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-300x65.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-1024x223.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-768x168.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-32x7.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/impression-1536x335.png 1536w\" sizes=\"(max-width: 1861px) 100vw, 1861px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Para registrar os custos de impress\u00e3o corretamente, certifique-se de que:<br>&#8211; A <strong>Atualiza\u00e7\u00e3o de custo<\/strong> esteja ativada na campanha.<br>&#8211; No Meta, o campo de URL do an\u00fancio ou de par\u00e2metros de URL contenha cmpid com o ID da campanha do RedTrack e os par\u00e2metros de ID da Meta necess\u00e1rios. <br>O RedTrack usa esses par\u00e2metros para criar um clique t\u00e9cnico e atribuir o custo de impress\u00e3o \u00e0 campanha correta.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Quando a <strong>Sincroniza\u00e7\u00e3o de custo de impress\u00e3o<\/strong> est\u00e1 ativada, voc\u00ea poder\u00e1 ver um clique t\u00e9cnico no RedTrack para um an\u00fancio que possui impress\u00f5es e gastos, mas nenhum clique real. Este \u00e9 o comportamento esperado. O clique \u00e9 criado apenas para atribui\u00e7\u00e3o de custos.  <\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-2bfa4047-c0a2-4c69-9e56-c2910ec896e6\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">5. Criar uma campanha no RedTrack<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-4-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<h3 class=\"wp-block-heading\" id=\"2-creating-campaign-in-redtrack\">Criar uma campanha no RedTrack<\/h3>\n\n\n\n<p>Para criar uma campanha no RT, procede conforme o teu tipo de conta:<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-tab-0\" aria-controls=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Sou afiliado<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-tab-1\" aria-controls=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Sou anunciante<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-panel-0\" aria-labelledby=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-tab-0\" tabindex=\"0\">\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-tab-0\" aria-controls=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Campanha para o tr\u00e1fego pago (obrigat\u00f3rio)<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-tab-1\" aria-controls=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Campanha para o tr\u00e1fego org\u00e2nico (opcional)<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-panel-0\" aria-labelledby=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-tab-0\" tabindex=\"0\">\n\n<p>Campanhas \u2192 Criar nova campanha \u2192 preencha as informa\u00e7\u00f5es em todas as se\u00e7\u00f5es e abas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geral:<\/strong> D\u00ea-lhe o nome e escolha o canal de tr\u00e1fego, dom\u00ednio de rastreamento e m\u00e9todo de rastreamento de custos.<\/li>\n\n\n\n<li><strong>Funis:<\/strong> Escolha o tipo de funil que est\u00e1 a usar e adicione os elementos dos menus pendentes.<\/li>\n\n\n\n<li><strong>Postback S2S:<\/strong> Este campo ser\u00e1 preenchido automaticamente com base nos dados que adicionou \u00e0s defini\u00e7\u00f5es do seu canal de tr\u00e1fego.<\/li>\n\n\n\n<li><strong>Atualiza\u00e7\u00e3o autom\u00e1tica de custos:<\/strong> N\u00e3o te esque\u00e7as de ativar o bot\u00e3o se estiveres a trabalhar com o canal de tr\u00e1fego integrado por API<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/afiliados-campanhas\/afiliados-criando-campanha\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para informa\u00e7\u00f5es mais detalhadas.<\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-panel-1\" aria-labelledby=\"ub-tabbed-content-ebbbc8b6-7e42-4129-8475-6e407f767cb3-tab-1\" tabindex=\"0\">\n\n<div class=\"wp-block-simple-note-quote\">Para rastrear cliques org\u00e2nicos junto com seu tr\u00e1fego pago, configure uma campanha dedicada para o tr\u00e1fego org\u00e2nico.<\/div>\n\n\n\n<p>Campanhas \u2192 Criar nova campanha \u2192 use <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/afiliados-campanhas\/campanha-para-trafego-organico\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este guia<\/a> para ajudar voc\u00ea a configurar a campanha para o tr\u00e1fego org\u00e2nico.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>2. Assim que a Campanha estiver guardada, vai a <strong>Tracking links and parameters<\/strong> \u2192 copia os par\u00e2metros de rastreamento correspondentes e o script, dependendo do m\u00e9todo de rastreamento que decidiste utilizar:<\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">URLs de redirecionamento geralmente n\u00e3o s\u00e3o permitidas na Meta, a menos que tenhas confirma\u00e7\u00e3o da Meta. <br>Por isso, recomendamos fortemente usar o <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-sem-redirecionamento\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">m\u00e9todo de rastreamento sem redirecionamento<\/a> (seja com o <strong>Script Universal<\/strong> ou o <strong>Sem redirecionamento<\/strong>).<br>&#8211; Usa o <strong>Script Universal<\/strong> quando trabalhas com a mesma p\u00e1gina de destino em v\u00e1rios canais de tr\u00e1fego.<br>&#8211; Usa o <strong>Script Sem Redirecionamento<\/strong> quando trabalhas com uma p\u00e1gina de destino e um canal de tr\u00e1fego.<br><br><strong>IMPORTANTE!<br><\/strong>&#8211; Se escolheres a op\u00e7\u00e3o simples <strong>Sem redirecionamento<\/strong>: assim que a campanha for guardada, tanto os par\u00e2metros de rastreamento quanto o script s\u00e3o gerados automaticamente. S\u00f3 precisas copiar e aplicar.<br>&#8211; Se escolheres a op\u00e7\u00e3o <strong>Script Universal<\/strong>: assim que a campanha for guardada, apenas os par\u00e2metros de rastreamento s\u00e3o gerados automaticamente. Vais precisar criar o script universal de rastreamento manualmente \u2014 segue <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/script-de-rastreamento-universal\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este guia<\/a>.  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"263\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26.png\" alt=\"\" class=\"wp-image-29083\" style=\"aspect-ratio:3.0038863976083707;width:565px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26.png 790w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26-300x100.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26-768x256.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h05_26-32x11.png 32w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p>3. Aplique o script e os par\u00e2metros.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cole o script no c\u00f3digo da sua p\u00e1gina de destino.<\/li>\n\n\n\n<li>Adiciona os par\u00e2metros de rastreamento \u00e0 tua campanha na Meta (ver o Passo 7 \u201cCriar um an\u00fancio na Meta\u201d deste guia).<\/li>\n<\/ul>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-panel-1\" aria-labelledby=\"ub-tabbed-content-d1dd4e71-ccb1-41c5-9e32-62f5b8f58bdc-tab-1\" tabindex=\"0\">\n\n<p>1. Campanhas \u2192 Criar nova campanha \u2192 Preencha as informa\u00e7\u00f5es em todas as se\u00e7\u00f5es e abas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geral:<\/strong> D\u00ea-lhe o nome e escolha o canal de tr\u00e1fego, dom\u00ednio de rastreamento e m\u00e9todo de rastreamento de custos.<\/li>\n\n\n\n<li><strong>Funis:<\/strong> Escolha o tipo de funil que est\u00e1 a usar e adicione os elementos dos menus pendentes.<\/li>\n\n\n\n<li><strong>Postback S2S:<\/strong> Este campo ser\u00e1 preenchido automaticamente com base nos dados que adicionou \u00e0s defini\u00e7\u00f5es do seu canal de tr\u00e1fego.<\/li>\n\n\n\n<li><strong>Atualiza\u00e7\u00e3o autom\u00e1tica de custos:<\/strong> N\u00e3o te esque\u00e7as de ativar o bot\u00e3o se estiveres a trabalhar com o canal de tr\u00e1fego integrado por API<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Use <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-advertisers-only-9832\/creating-campaign-guide-for-advertisers-8634\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este guia<\/a> para mais informa\u00e7\u00f5es sobre configura\u00e7\u00f5es de campanha.<\/div>\n\n\n\n<p>2. Depois de a Campanha ser guardada, vai a <strong>Links e par\u00e2metros de rastreamento<\/strong> \u2192 copia os par\u00e2metros de rastreamento na aba Par\u00e2metros de rastreamento (UTMs):<\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">O script universal de rastreamento foi criado automaticamente assim que <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/tracker-setup-for-advertisers\/brands\/adding-brand-and-website-8625\/#how-to-add-your-website-to-rt\" target=\"_blank\">adicionaste o Website no RedTrack<\/a>.<\/span> Segue <a href=\"https:\/\/app.redtrack.io\/tools\/scripts\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este link<\/a> para encontrar todos os scripts universais de rastreamento criados na tua conta.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"268\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46.png\" alt=\"\" class=\"wp-image-29097\" style=\"aspect-ratio:2.9477796979487563;width:563px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46.png 790w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46-300x102.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46-768x261.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/09\/2025-09-19_16h21_46-32x11.png 32w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<p>3. Aplique o script e os par\u00e2metros.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cola o script no c\u00f3digo da tua p\u00e1gina de destino\/website.<\/li>\n\n\n\n<li>Adiciona os par\u00e2metros de rastreamento \u00e0 tua campanha na Meta (ver o Passo 7 \u201cCriar um an\u00fancio na Meta\u201d deste guia).<\/li>\n<\/ul>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-special-case-redirect-tracking-and-fbcfbp-parameters\">Caso especial: rastreamento de redirecionamento e par\u00e2metros fbc,fbp<\/h3>\n\n\n\n<p>Ao usar rastreamento com redirecionamento na Meta, os <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/parameters\/fbp-and-fbc\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">par\u00e2metros fbc e fbp<\/a> n\u00e3o s\u00e3o capturados por padr\u00e3o. Isso leva a um rastreamento de dados incompleto. <\/p>\n\n\n\n<p>Para fazer funcionar, procede assim:<\/p>\n\n\n\n<p>1. menu hamb\u00farguer \u2192 Configura\u00e7\u00f5es \u2192 ative o bot\u00e3o <strong>Redirecionar para Meta<\/strong> \u2192 Salvar altera\u00e7\u00f5es:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"566\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37.png\" alt=\"\" class=\"wp-image-29130\" style=\"aspect-ratio:1.5124085203810458;width:541px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37.png 856w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37-300x198.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37-768x508.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-19_17h30_37-32x21.png 32w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n\n\n<p>2. Coloca o seguinte script na tua landing\/website no final do body:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script src=\"https:\/\/{{domain}}\/clickupd_fbp_fbc.js\" defer&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Substitui {{domain}} pelo teu dom\u00ednio de rastreamento real.<br><br>Certifica-te de que o dom\u00ednio da p\u00e1gina da landing\/website corresponde aos dom\u00ednios de cookies da Meta.<\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-0fd4bdcf-bada-4da2-a9f2-1f845d7b2ca0\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-5-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">6. Obter a chave da Conversion API e o Pixel ID na sua conta da Meta<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-5-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>Na tua conta da Meta, copia o seguinte:<\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-tab-0\" aria-controls=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Chave da API de Convers\u00e3o (token de acesso)<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-tab-1\" aria-controls=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Pixel ID<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-panel-0\" aria-labelledby=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-tab-0\" tabindex=\"0\">\n\n<p>A tua conta da Meta \u2192 Gestor de Eventos \u2192 defini\u00e7\u00f5es do pixel \u2192 Defini\u00e7\u00f5es \u2192 Criar token de acesso:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"479\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29.png\" alt=\"\" class=\"wp-image-11836\" style=\"width:611px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29.png 1224w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29-300x117.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29-1024x401.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29-768x301.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_11h40_29-32x13.png 32w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/get-started\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Aqui<\/a> h\u00e1 mais informa\u00e7\u00f5es sobre a chave da Conversion API na Meta.<\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-panel-1\" aria-labelledby=\"ub-tabbed-content-655ed02e-27d7-49f2-a90b-4ce855325c5c-tab-1\" tabindex=\"0\">\n\n<p>Podes encontrar o teu <a href=\"https:\/\/www.facebook.com\/business\/help\/171689010314963\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">pixel ID<\/a> exclusivo nas defini\u00e7\u00f5es da campanha na Meta \u2192 Rastreamento:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1213\" height=\"601\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23.png\" alt=\"\" class=\"wp-image-20929\" style=\"width:592px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23.png 1213w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23-1024x507.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23-768x381.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/12\/2024-12-04_12h25_23-32x16.png 32w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/><\/figure>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-e495058f-d162-4cf2-9f45-6e4c38f02afc\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-6-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">7. Configurar o pixel da Meta no RedTrack<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-6-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>Agora na sua conta RedTrack, voc\u00ea deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configura o pixel da Meta (adiciona o Pixel ID e o Token da Conversion API copiados \u00e0s Integra\u00e7\u00f5es CAPI, configura a correspond\u00eancia de convers\u00f5es personalizada, define valores de payout, etc.)<\/li>\n\n\n\n<li>Atribui os detalhes do pixel adicionado ao canal de tr\u00e1fego do Facebook ou \u00e0 tua oferta\/website.<\/li>\n<\/ul>\n\n\n\n<p>1. RedTrack \u2192 Integra\u00e7\u00f5es CAPI \u2192 Meta \u2192 Adicionar novo:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"732\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1.png\" alt=\"\" class=\"wp-image-32409\" style=\"aspect-ratio:1.7678551087823215;width:447px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1.png 1294w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1-300x170.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1-1024x579.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1-768x434.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-1-32x18.png 32w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/figure>\n\n\n\n<p>2. Preenche os campos obrigat\u00f3rios \u2192 Guardar: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"1154\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2.png\" alt=\"\" class=\"wp-image-32411\" style=\"aspect-ratio:1.0988147646461226;width:451px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2.png 1268w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-300x273.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-1024x932.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-768x699.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-20x18.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-32x29.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-2-16x16.png 16w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/figure>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-0\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">T\u00edtulo<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-1\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Pixel ID<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-2\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Chave API<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-3\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Personaliza\u00e7\u00e3o de payout do evento padr\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-4\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">URL do evento<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-5\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-5\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Fonte da a\u00e7\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-6\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-6\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Token da API de Qualidade de Dados<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-7\" aria-controls=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-7\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Correspond\u00eancia de convers\u00f5es e personaliza\u00e7\u00e3o de payout<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-0\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-0\" tabindex=\"0\">\n\n<p>D\u00e1 um nome ao teu pixel para o distinguir de todos os outros pixels adicionados.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-1\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-1\" tabindex=\"0\">\n\n<p>\u00c9 aqui que entra o teu <a href=\"https:\/\/www.facebook.com\/business\/help\/171689010314963\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">pixel da Meta<\/a>.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-2\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-2\" tabindex=\"0\">\n\n<p>\u00c9 aqui que entra o teu <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/get-started\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">token de acesso da Meta<\/a>.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-3\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-3\" tabindex=\"0\">\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\" style=\"color: #000000; \">1. Adiciona o nome do evento padr\u00e3o<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\">\n\n<p>Aqui vai o nome do evento para a convers\u00e3o padr\u00e3o no RedTrack, quando nenhum <em>type=<\/em> \u00e9 usado no postback ou quando nenhuma informa\u00e7\u00e3o de nome de convers\u00e3o \u00e9 enviada ao RedTrack:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"150\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h14_58.png\" alt=\"\" class=\"wp-image-31169\" style=\"width:578px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h14_58.png 729w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h14_58-300x62.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h14_58-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h14_58-32x7.png 32w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Dica do campo <strong>Nome do evento padr\u00e3o<\/strong>:<br>&#8211; Se o campo permanecer vazio, a convers\u00e3o padr\u00e3o \u00e9 enviada com o evento sob o nome <em>Purchase<\/em>.<br>&#8211; Se o campo for preenchido, a convers\u00e3o padr\u00e3o \u00e9 enviada com o nome especificado nesse campo.<\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\" style=\"color: #000000; \">2. Configura uma personaliza\u00e7\u00e3o de payout<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-cbe98f3b-d596-4fa9-aab3-fa3401e071f8\">\n\n<p>A personaliza\u00e7\u00e3o de payout para o <strong>Nome do evento padr\u00e3o <\/strong>(tipo de convers\u00e3o padr\u00e3o) serve para controlar os dados financeiros associados a este evento de convers\u00e3o.  <\/p>\n\n\n\n<p>Podes definir um tipo e um valor de payout espec\u00edficos que o RedTrack vai associar a esse evento de convers\u00e3o ao reportar \u00e0 Meta.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Lembra-te de que, ao configurar a <strong>Personaliza\u00e7\u00e3o de payout<\/strong> nesta etapa, est\u00e1s a configur\u00e1-la para o <strong>Nome do evento padr\u00e3o<\/strong>.<br><br>Como podes definir um valor de payout tanto para o <strong>Nome do evento padr\u00e3o<\/strong> quanto para os eventos na sec\u00e7\u00e3o <strong>Correspond\u00eancia de convers\u00f5es personalizada<\/strong>, deves saber que, se o tipo de payout estiver configurado para o mesmo evento em ambos os locais, as defini\u00e7\u00f5es na sec\u00e7\u00e3o <strong>Correspond\u00eancia de convers\u00f5es personalizada<\/strong> ter\u00e3o prioridade.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-how-to-set-up-payout-customisation\">Como configurar a personaliza\u00e7\u00e3o de payout<\/h3>\n\n\n\n<p>Clica em <strong>Adicionar personaliza\u00e7\u00e3o de payout<\/strong> \u2192 seleciona o <strong>Tipo de payout<\/strong> \u2192 define o <strong>valor<\/strong> de payout para o evento padr\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"373\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h19_33.png\" alt=\"\" class=\"wp-image-31171\" style=\"aspect-ratio:2.0134519418528964;width:503px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h19_33.png 751w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h19_33-300x149.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h19_33-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h19_33-32x16.png 32w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Payout types<\/strong> explicados:<br>\u2013 None: o RedTrack enviar\u00e1 o valor total da receita associada ao evento de convers\u00e3o.<br>\u2013 Numeric: o RedTrack enviar\u00e1 esse valor fixo como receita.<br>\u2013 Percentage: o RedTrack calcular\u00e1 e enviar\u00e1 a porcentagem especificada da receita.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-example\">Exemplo<\/h3>\n\n\n\n<p>Vamos detalhar a configura\u00e7\u00e3o de receita do screenshot:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"268\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h58_54.png\" alt=\"\" class=\"wp-image-31176\" style=\"aspect-ratio:2.6979260595130747;width:494px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h58_54.png 723w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h58_54-300x111.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h58_54-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-24_16h58_54-32x12.png 32w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p>Assim que o tipo de convers\u00e3o Lead for acionado, independentemente do valor real de payout associado \u00e0 convers\u00e3o (por exemplo, se \u00e9 100 $ ou 10 $), o RedTrack enviar\u00e1 exatamente 35 como valor de receita para este evento Lead ao Facebook via a Conversion API.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-4\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-4\" tabindex=\"0\">\n\n<p>Este \u00e9 o URL onde o evento ocorre. Use a estrutura de URL <strong>https:\/\/domain.name<\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Se n\u00e3o adicionares os valores para a <strong>fonte da A\u00e7\u00e3o padr\u00e3o<\/strong> e o <strong>URL do Evento padr\u00e3o<\/strong> no RedTrack, as convers\u00f5es n\u00e3o ser\u00e3o atribu\u00eddas.<\/span><\/div>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-604def4b-49c4-44a8-ad00-f1d9c3b5d179\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-604def4b-49c4-44a8-ad00-f1d9c3b5d179\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-604def4b-49c4-44a8-ad00-f1d9c3b5d179\" style=\"color: #000000; \">Sobre a verifica\u00e7\u00e3o de dom\u00ednio na Meta<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-604def4b-49c4-44a8-ad00-f1d9c3b5d179\">\n\n<h3 class=\"wp-block-heading\" id=\"7-why-verify-your-domain-in-fb\">Por que verificar o teu dom\u00ednio na Meta<\/h3>\n\n\n\n<p>A Meta j\u00e1 n\u00e3o exige verifica\u00e7\u00e3o obrigat\u00f3ria de dom\u00ednio para configurar eventos web; no entanto, \u00e9 <em>altamente recomend\u00e1vel<\/em>.  <\/p>\n\n\n\n<p><em>Por que ainda \u00e9 altamente recomendado:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concede controle sobre a edi\u00e7\u00e3o de pr\u00e9-visualiza\u00e7\u00e3o de links atrav\u00e9s da Seguran\u00e7a da Marca da Meta.<\/li>\n\n\n\n<li>Protege seu dom\u00ednio para que apenas Gerenciadores de Neg\u00f3cios verificados possam reivindic\u00e1-lo\/configur\u00e1-lo.<\/li>\n\n\n\n<li>Melhora a confiabilidade do rastreamento (especialmente para configura\u00e7\u00f5es de Pixel + CAPI) evitando conflitos de propriedade.<\/li>\n<\/ul>\n\n\n\n<p><em>Riscos se voc\u00ea pular a verifica\u00e7\u00e3o:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outro Gerenciador de Neg\u00f3cios pode reivindicar seu dom\u00ednio e assumir a configura\u00e7\u00e3o de eventos.<\/li>\n\n\n\n<li>Voc\u00ea pode perder o controle sobre como as pr\u00e9-visualiza\u00e7\u00f5es de links aparecem em conte\u00fado pago e org\u00e2nico.<\/li>\n\n\n\n<li>A atribui\u00e7\u00e3o pode ser menos est\u00e1vel\/precisa ao usar eventos do lado do servidor + Pixel sem propriedade verificada.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-%C2%A0how-to-verify-your-domain-in-fb\">  Como verificar o teu dom\u00ednio na Meta<\/h3>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os dom\u00ednios na Meta podem ser verificados de 3 formas:<br>&#8211; via meta tag<br>&#8211; via ficheiro HTML carregado<br>&#8211; via registo DNS<br><br>Para detalhes do procedimento de verifica\u00e7\u00e3o de dom\u00ednio no Facebook, consulta os seguintes guias:<br>&#8211; <a href=\"https:\/\/www.facebook.com\/business\/help\/286768115176155?id=199156230960298&amp;ref=search_new_0\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Verifica\u00e7\u00e3o de dom\u00ednio no Meta Business Manager<\/a><br>&#8211; <a href=\"https:\/\/www.facebook.com\/business\/help\/321167023127050\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">M\u00e9todos de verifica\u00e7\u00e3o de dom\u00ednio na Meta<\/a><br><br>Os passos abaixo demonstram o m\u00e9todo de gest\u00e3o via registo DNS.  <\/div>\n\n\n\n<p>1. Business Manager \u2192 Seguran\u00e7a da Marca e Adequa\u00e7\u00e3o \u2192 Dom\u00ednios \u2192 Adicionar \u2192 Criar um novo dom\u00ednio:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-18_13h00_27.png\" alt=\"\" class=\"wp-image-11911\" style=\"width:538px;height:auto\"><\/figure>\n\n\n\n<p>2. Cola o teu dom\u00ednio \u2192 Adicionar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-18_13h03_13.png\" alt=\"\" class=\"wp-image-11915\" style=\"width:539px;height:auto\"><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Usa o dom\u00ednio raiz sem prefixos:<br><strong>Correto:<\/strong> <em>website.com<\/em>.<br><strong>Incorreto:<\/strong> <em>www.website.com<\/em> ou <em>https:\/\/website.com<\/em>.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os dom\u00ednios n\u00e3o aparecer\u00e3o na tua lista imediatamente. D\u00e1 algum tempo ao sistema para replicar os dados. <\/div>\n\n\n\n<p>3. Seleciona o dom\u00ednio alvo \u2192 escolhe o m\u00e9todo de verifica\u00e7\u00e3o DNS:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_13h39_22.png\" alt=\"\" class=\"wp-image-11925\" style=\"width:548px;height:auto\"><\/figure>\n\n\n\n<p>4. Copia o teu valor TXT \u00fanico: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_13h43_21-1.png\" alt=\"\" class=\"wp-image-11929\" style=\"width:554px;height:auto\"><\/figure>\n\n\n\n<p>5. Vai ao teu registador de dom\u00ednio \u2192 abre as configura\u00e7\u00f5es DNS e adiciona um novo registo com os seguintes valores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Host: @<\/li>\n\n\n\n<li>Aponta para: o teu registo TXT \u00fanico do ponto 4<\/li>\n\n\n\n<li>TTL: o mais baixo poss\u00edvel<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os passos que precisas de realizar para adicionar um registo DNS TXT \u00e0s tuas configura\u00e7\u00f5es DNS podem variar dependendo do host do dom\u00ednio. As capturas de ecr\u00e3 neste artigo s\u00e3o exemplos do GoDaddy. <\/div>\n\n\n\n<p>6. D\u00e1 algum tempo para a replica\u00e7\u00e3o de dados acontecer (aproximadamente 1 hora) e depois verifica o dom\u00ednio nas defini\u00e7\u00f5es de dom\u00ednio da Meta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_13h47_26.png\" alt=\"\" class=\"wp-image-11933\" style=\"width:748px;height:auto\"><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Uma vez que o dom\u00ednio esteja verificado, ver\u00e1s uma etiqueta Verificado junto ao dom\u00ednio adicionado:<br><br><img decoding=\"async\" style=\"width: 200px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_13h52_27-1.png\" alt=\"\"><\/div>\n\n\n\n<p>7. Associa o dom\u00ednio \u00e0 tua p\u00e1gina:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_13h56_47.png\" alt=\"\" class=\"wp-image-11944\" style=\"width:475px;height:auto\"><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized size-full has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-19_14h05_33.png\" alt=\"\" class=\"wp-image-11945\" style=\"width:469px;height:auto\"><\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-5\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-5\" tabindex=\"0\">\n\n<p>\u00c9 aqui que o teu evento se origina. Recomendamos usar a op\u00e7\u00e3o <strong>Website<\/strong>. <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-6\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-6\" tabindex=\"0\">\n\n<p>O <strong>Token da API de Qualidade de Dados<\/strong> permite que o RedTrack aceda \u00e0 Dataset Quality API da Meta para o teu Pixel\/Dataset. Ele \u00e9 usado para sincronizar as m\u00e9tricas do EMQ Score, para que possas monitorar o desempenho do Pixel diretamente no RedTrack. <\/p>\n\n\n\n<p>Para ger\u00e1-lo, vai ao Gestor de Eventos da Meta \u2192 seleciona o teu Pixel\/Dataset \u2192 Defini\u00e7\u00f5es \u2192 Configurar integra\u00e7\u00e3o direta \u2192 Configurar com a Dataset Quality API \u2192 copia e cola no campo <strong>Token da API de Qualidade de Dados<\/strong> no RedTrack:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1086\" height=\"738\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47.png\" alt=\"\" class=\"wp-image-32415\" style=\"width:347px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47.png 1086w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47-300x204.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47-1024x696.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47-768x522.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47-20x14.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-08.38.47-32x22.png 32w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Para conseguires ver o EMQ score no RedTrack, ativa o bot\u00e3o Correspond\u00eancia de convers\u00f5es personalizada e escolhe o tipo de convers\u00e3o e o nome do evento.<br><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"304\" class=\"wp-image-32423\" style=\"width: 350px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5.png 1432w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5-300x261.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5-1024x890.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5-768x668.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5-20x17.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi5-32x28.png 32w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-panel-7\" aria-labelledby=\"ub-tabbed-content-fcd685b4-5e80-436e-a1c7-30709486c544-tab-7\" tabindex=\"0\">\n\n<div class=\"wp-block-simple-note-info\">Recomendamos manter um\u00a0nome <strong>Purchase<\/strong> para uma das tuas convers\u00f5es, para n\u00e3o precisares fazer ajustes do lado da Meta. A Meta conhece bem este nome e vai otimizar o tr\u00e1fego melhor para um Purchase do que para um nome personalizado (Sale, Conversion, etc.). <\/div>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Por padr\u00e3o, o sistema <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">envia automaticamente as tuas convers\u00f5es via CAPI exatamente com os nomes que lhes d\u00e1s, mas a <strong>correspond\u00eancia de convers\u00f5es<\/strong> permite-te <\/span>controlar como elas s\u00e3o enviadas \u00e0 Meta.<\/div>\n\n\n\n<p>Para configurar a correspond\u00eancia de convers\u00f5es, fa\u00e7a o seguinte:<\/p>\n\n\n\n<p>1. Adiciona <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/tracking-conversions\/tracking-event-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos de convers\u00e3o<\/a> que queres rastrear com o RedTrack.<\/p>\n\n\n\n<p>Ferramentas \u2192 Rastreamento de convers\u00e3o \u2192 Tipo de convers\u00e3o \u2192 adicione os eventos que deseja rastrear \u2192 Salvar.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os campos diferenciam mai\u00fasculas de min\u00fasculas. O nome deve ser exatamente o que vais enviar ao RedTrack. <\/div>\n\n\n\n<p>2. Ativa o bot\u00e3o <strong>Correspond\u00eancia de convers\u00f5es personalizada<\/strong> nas defini\u00e7\u00f5es do pixel \u2192 corresponde os eventos da coluna <strong>Tipo de convers\u00e3o<\/strong> com os eventos da coluna <strong>Nome do evento<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"175\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-25_14h06_07.png\" alt=\"\" class=\"wp-image-31184\" style=\"width:560px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-25_14h06_07.png 700w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-25_14h06_07-300x75.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-25_14h06_07-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-25_14h06_07-32x8.png 32w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Na coluna <strong>Tipo de convers\u00e3o<\/strong>, selecionas os <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">eventos adicionados no RedTrack<\/a>. <br>Na coluna <strong>Nome do evento<\/strong>, selecionas os <a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">nomes de eventos da Meta<\/a>.<\/div>\n\n\n\n<div class=\"wp-block-simple-note-info\">Podes ignorar esse passo se usares apenas os <a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\">nomes de eventos padr\u00e3o da Meta<\/a>.<\/div>\n\n\n\n<p>3. Configura a personaliza\u00e7\u00e3o de payout para os eventos correspondidos.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">O tipo de payout, o bloco de Valor e o bloco Postback quando payout da convers\u00e3o n\u00e3o entram em conflito entre si. Eles podem funcionar de forma independente ou em conjunto, dependendo de como queres controlar os teus relat\u00f3rios. <br><br>Podes configurar apenas um dos blocos, ou ambos ao mesmo tempo:<br><br><strong>Cen\u00e1rio 1<\/strong>: Decides configurar <strong>OU<\/strong> <em>Tipo de payout<\/em> &amp; <em>Valor<\/em> <strong>OU<\/strong> <em>Postback quando payout da convers\u00e3o<\/em>. Nesse caso, procura os exemplos de como isso funciona nos blocos abaixo.   <br><br><strong>Cen\u00e1rio 2<\/strong>: Decides configurar tanto <em>Tipo de payout<\/em> &amp; <em>Valor<\/em> <strong>E<\/strong> <em>Postback quando payout da convers\u00e3o<\/em>. Nesse caso: <br>* Postback quando payout da convers\u00e3o controla quais convers\u00f5es podem ser enviadas \u00e0 Meta.<br>* Tipo de payout &amp; Valor controla qual valor de payout ser\u00e1 enviado para essas convers\u00f5es.<br>Assim, no cen\u00e1rio 2, primeiro a condi\u00e7\u00e3o do postback decide se uma convers\u00e3o deve ser encaminhada \u2192 depois, a personaliza\u00e7\u00e3o de payout decide qual valor de payout \u00e9 inclu\u00eddo nessa convers\u00e3o quando ela \u00e9 enviada. <\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\" style=\"color: #000000; \">3.1 Personaliza\u00e7\u00e3o de payout \u2192 Tipo e valor do payout<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\">\n\n<h3 class=\"wp-block-heading\" id=\"9-why-use-payout-customisation\">Por que usar a personaliza\u00e7\u00e3o de payout<\/h3>\n\n\n\n<p>A personaliza\u00e7\u00e3o de payout para o Tipo de convers\u00e3o &amp; Nome do evento correspondidos controla os dados financeiros associados a este evento de convers\u00e3o. Podes definir um tipo e um valor de payout espec\u00edficos que o RedTrack vai associar a esse evento de convers\u00e3o ao reportar \u00e0 Meta. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Como podes definir um valor de pagamento tanto para o <strong>Nome do evento padr\u00e3o<\/strong> como para os eventos na sec\u00e7\u00e3o <strong>Correspond\u00eancia de Convers\u00e3o Personalizada<\/strong>, deves saber que se o tipo de pagamento estiver configurado para o mesmo evento em ambos os locais, as configura\u00e7\u00f5es na sec\u00e7\u00e3o <strong>Correspond\u00eancia de Convers\u00e3o Personalizada<\/strong> ter\u00e3o prioridade.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-how-to-set-up-payout-customisation\">Como configurar a personaliza\u00e7\u00e3o de payout<\/h3>\n\n\n\n<p>Clique em <strong>Add payout customisation<\/strong> \u2192 selecione o <strong>Payout type<\/strong> \u2192 defina o <strong>value<\/strong> do payout para o evento correspondido:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"208\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58.png\" alt=\"\" class=\"wp-image-31199\" style=\"width:351px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58.png 860w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58-300x73.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58-768x186.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h19_58-32x8.png 32w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><strong>Payout types<\/strong> explicados:<br>\u2013 None: o RedTrack enviar\u00e1 o valor total da receita associada ao evento de convers\u00e3o.<br>\u2013 Numeric: o RedTrack enviar\u00e1 esse valor fixo como receita.<br>\u2013 Percentage: o RedTrack calcular\u00e1 e enviar\u00e1 a porcentagem especificada da receita.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-example\">Exemplo<\/h3>\n\n\n\n<p><strong>O que temos:<\/strong><\/p>\n\n\n\n<p>Recebes 3 convers\u00f5es com payouts diferentes:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convers\u00e3o 1 \u2192 $20<\/li>\n\n\n\n<li>Convers\u00e3o 2 \u2192 $10<\/li>\n\n\n\n<li>Convers\u00e3o 3 \u2192 30 $  <\/li>\n<\/ul>\n\n\n\n<p><strong>Exemplo de configura\u00e7\u00e3o de payout 1:  <\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"212\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1.png\" alt=\"\" class=\"wp-image-31203 size-full\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1.png 848w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1-300x75.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1-768x192.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h40_31-1-32x8.png 32w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>O que isso significa:<\/strong><\/p>\n\n\n\n<p>Queres que cada convers\u00e3o seja enviada \u00e0 Meta com um payout fixo de 40, independentemente do payout real.<br>O RedTrack ignora o payout original e substitui por 40 no relat\u00f3rio.<\/p>\n\n\n\n<p><strong>Resultado do exemplo 1 de configura\u00e7\u00e3o de payout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convers\u00e3o com $20 \u2192 enviada como 40<\/li>\n\n\n\n<li>Convers\u00e3o com $10 \u2192 enviada como 40<\/li>\n\n\n\n<li>Convers\u00e3o com $30 \u2192 enviada como 40<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Exemplo 2 de configura\u00e7\u00e3o de payout:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"201\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44.png\" alt=\"\" class=\"wp-image-31208 size-full\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44.png 848w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44-300x71.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44-768x182.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-26_11h51_44-32x8.png 32w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>O que isso significa:<\/strong><\/p>\n\n\n\n<p>Queres enviar 50 % do payout real de cada convers\u00e3o para a Meta.<br>O RedTrack calcula metade do payout real e usa esse n\u00famero no relat\u00f3rio.<\/p>\n\n\n\n<p><strong>Resultado do exemplo 2 de configura\u00e7\u00e3o de payout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convers\u00e3o com 20 $ \u2192 enviada como 10<\/li>\n\n\n\n<li>Convers\u00e3o com 10 $ \u2192 enviada como 5<\/li>\n\n\n\n<li>Convers\u00e3o com $30 \u2192 enviada como 15<\/li>\n<\/ul>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<p>\u00a0<\/p>\n<\/div><\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\" style=\"color: #000000; \">3.2 Personaliza\u00e7\u00e3o de payout \u2192 Postback quando valores de payout da convers\u00e3o<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-ddda5c69-08e6-424b-8d3c-4a55b818e6ba\">\n\n<h3 class=\"wp-block-heading\" id=\"12-why-set-up-a-conditional-postback-for-the-matched-events\">Por que configurar um postback condicional para os eventos correspondidos<\/h3>\n\n\n\n<p>Esta funcionalidade permite controlar os dados de convers\u00e3o partilhados com o teu pixel da Meta ao adicionar um filtro financeiro para cada tipo de convers\u00e3o correspondido. Ao definir limites espec\u00edficos de payout ou receita, garantis que apenas convers\u00f5es de alto valor ou desejadas sejam usadas pelos algoritmos de otimiza\u00e7\u00e3o de an\u00fancios da Meta, enquanto todas as convers\u00f5es s\u00e3o totalmente rastreadas no RedTrack.   <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Como podes definir um valor de pagamento tanto para o <strong>Nome do evento padr\u00e3o<\/strong> como para os eventos na sec\u00e7\u00e3o <strong>Correspond\u00eancia de Convers\u00e3o Personalizada<\/strong>, deves saber que se o tipo de pagamento estiver configurado para o mesmo evento em ambos os locais, as configura\u00e7\u00f5es na sec\u00e7\u00e3o <strong>Correspond\u00eancia de Convers\u00e3o Personalizada<\/strong> ter\u00e3o prioridade.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-how-to-set-up-a-conditional-postback-for-the-matched-events\">Como configurar um postback condicional para os eventos correspondidos<\/h3>\n\n\n\n<p>Para ativar esta funcionalidade, clica em <strong>Personaliza\u00e7\u00e3o de payout<\/strong> ao lado dos eventos correspondidos \u2192 seleciona a medida <strong>Postback quando payout da convers\u00e3o<\/strong> e define o valor:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"290\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39.png\" alt=\"\" class=\"wp-image-31213\" style=\"width:421px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39.png 865w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39-300x101.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39-768x257.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h40_39-32x11.png 32w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h47_06.png\" alt=\"\" style=\"\"><br>Seleciona a rela\u00e7\u00e3o l\u00f3gica que deve ser verdadeira entre o payout real da convers\u00e3o e o valor espec\u00edfico. As op\u00e7\u00f5es determinam como o sistema filtra a convers\u00e3o:<br>* Maior que: a convers\u00e3o \u00e9 enviada apenas se o payout for estritamente maior do que o valor espec\u00edfico.<br>* Menor que: a convers\u00e3o \u00e9 enviada apenas se o payout for estritamente menor do que o valor espec\u00edfico.<br>* Igual a: a convers\u00e3o \u00e9 enviada apenas se o payout corresponder exatamente ao valor espec\u00edfico. <br><br>O sistema vai verificar se a convers\u00e3o cumpre os crit\u00e9rios selecionados:<br>&#8211; Se <strong>cumprir<\/strong>, a convers\u00e3o ser\u00e1 enviada ao pixel da Meta.<br>&#8211; Se <strong>n\u00e3o cumprir<\/strong> os crit\u00e9rios, a convers\u00e3o n\u00e3o ser\u00e1 enviada \u00e0 Meta, embora ainda seja registada no RedTrack.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Exemplo<\/h3>\n\n\n\n<p><strong>O que foi dado:<\/strong><\/p>\n\n\n\n<p>Voc\u00ea recebe 3 convers\u00f5es com payouts diferentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Convers\u00e3o 1 \u2192 $20<\/li>\n\n\n\n<li>Convers\u00e3o 2 \u2192 $10<\/li>\n\n\n\n<li>Convers\u00e3o 3 \u2192 30 $  <\/li>\n<\/ul>\n\n\n\n<p><strong>Configura\u00e7\u00e3o de Postback when conversion payout:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"290\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00.png\" alt=\"\" class=\"wp-image-31219 size-full\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00.png 893w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00-300x97.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00-768x249.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-11-27_12h58_00-32x10.png 32w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>O que isso significa:<\/strong><\/p>\n\n\n\n<p>Apenas convers\u00f5es com payout acima de 15 ser\u00e3o enviadas \u00e0 Meta via CAPI.<br>Convers\u00f5es com payout de 15 ou menos ficar\u00e3o no RedTrack, mas n\u00e3o ser\u00e3o encaminhadas.<\/p>\n\n\n\n<p><strong>Resultado nesta configura\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$20 \u2192 enviado<\/li>\n\n\n\n<li>$10 \u2192 n\u00e3o enviado<\/li>\n\n\n\n<li>$30 \u2192 enviado<\/li>\n<\/ul>\n\n\n\n<p>Assim, apenas as convers\u00f5es 1 e 3 correspondem \u00e0 regra e s\u00e3o encaminhadas para a Meta.<\/p>\n<\/div><\/div>\n\n\n\n<p>\u00a0<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div>\n\t\t<\/div>\n\n\n<div class=\"wp-block-simple-note-quote\">Depois de o pixel ser adicionado, podes verificar a liga\u00e7\u00e3o\/o EMQ score\/editar\/apagar:<br><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"107\" class=\"wp-image-32419\" style=\"width: 650px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1.png\" alt=\"\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1.png 2371w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-300x49.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-1024x168.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-768x126.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-32x5.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-1536x252.png 1536w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi-3-1-2048x336.png 2048w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/div>\n\n\n\n<p>3. Para atribuir este pixel: Ver detalhes \u2192 selecione Canal de tr\u00e1fego ou Sites \u2192 Adicionar novo \u2192 selecione destino \u2192 Salve: <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">&#8211; Se ativares o teu pixel atrav\u00e9s do formul\u00e1rio <strong>Oferta\/Website<\/strong>, todas as convers\u00f5es associadas a esta oferta ser\u00e3o enviadas para esse pixel.<br>&#8211; Se ativares o teu pixel atrav\u00e9s do <strong>canal de tr\u00e1fego FB<\/strong>, apenas as convers\u00f5es atribu\u00eddas a este canal de tr\u00e1fego ser\u00e3o enviadas para esse pixel.<br><br><strong>Adicionar o pixel tanto ao formul\u00e1rio da oferta quanto ao canal de tr\u00e1fego FB resultar\u00e1 em duplicatas.<\/strong><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1671\" height=\"242\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24.png\" alt=\"\" class=\"wp-image-30124\" style=\"aspect-ratio:6.905286044299497;width:766px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24.png 1671w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-300x43.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-1024x148.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-768x111.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-32x5.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h32_24-1536x222.png 1536w\" sizes=\"(max-width: 1671px) 100vw, 1671px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"329\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46.png\" alt=\"\" class=\"wp-image-30119\" style=\"aspect-ratio:5.082333971581175;width:767px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46.png 1672w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-300x59.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-1024x201.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-768x151.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-32x6.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h38_46-1536x302.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"313\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h45_41.png\" alt=\"\" class=\"wp-image-30126\" style=\"aspect-ratio:1.488865323435843;width:328px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h45_41.png 466w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h45_41-300x202.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h45_41-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-09-30_17h45_41-32x21.png 32w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/figure>\n\n\n\n<p>4. Clica em <strong>Ver EMQ score<\/strong> para ver as m\u00e9tricas de Event Match Quality do teu Pixel sem mudar para a interface da Meta:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"2365\" height=\"529\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6.png\" alt=\"\" class=\"wp-image-32429\" style=\"aspect-ratio:4.470878057364068;width:648px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6.png 2365w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-300x67.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-1024x229.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-768x172.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-32x7.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-1536x344.png 1536w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/capi6-2048x458.png 2048w\" sizes=\"(max-width: 2365px) 100vw, 2365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"1382\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1.png\" alt=\"\" class=\"wp-image-32431\" style=\"aspect-ratio:1.1505911129229516;width:423px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1.png 1590w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-300x261.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-1024x890.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-768x668.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-20x17.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-32x28.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Screenshot-2026-01-15-at-09.08.14-1-1536x1335.png 1536w\" sizes=\"(max-width: 1590px) 100vw, 1590px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os dados sincronizam uma vez por dia e ficam dispon\u00edveis para os \u00faltimos 30 dias, 6 meses ou um ano.<\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-0b0e22f3-757e-40cc-a09c-018f26c12005\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-7-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">8. <em>(se voc\u00ea ainda n\u00e3o fez isso)<\/em> Criar um an\u00fancio na Meta <\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-7-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p><a href=\"https:\/\/facebook.com\/adsmanager\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Gestor de An\u00fancios<\/a> \u2192 <a href=\"https:\/\/www.facebook.com\/business\/help\/2829711350595695?id=649869995454285\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Criar An\u00fancio<\/a> \u2192 cria uma nova campanha ou usa uma campanha existente \u2192 configura os par\u00e2metros da campanha \u2192 copia e cola o teu URL da LP\/URL do Website (o link sem par\u00e2metros de rastreamento) no URL do website \u2192 adiciona par\u00e2metros de rastreamento adicionais (script universal ou par\u00e2metros de rastreamento (UTMs)) na sec\u00e7\u00e3o <strong>&#8220;Par\u00e2metros de URL&#8221;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\"><strong>Certifica-te de que n\u00e3o h\u00e1 s\u00edmbolos especiais e espa\u00e7os<\/strong> (#, %, etc.) nos nomes dos teus an\u00fancios, conjuntos de an\u00fancios e campanhas &#8211; caso contr\u00e1rio, os dados n\u00e3o ser\u00e3o rastreados.  <\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\">&#8211; A Meta <strong>capta apenas os dados iniciais <\/strong>para an\u00fancios, conjuntos de an\u00fancios e nomes de campanha (mesmo quando algum nome de teste foi adicionado como rascunho), <strong>e vai ignorar todas as atualiza\u00e7\u00f5es de nome que fizeres depois.<\/strong> <br><br>&#8211; Se precisares de ter a certeza de que recebes os nomes corretos, adiciona-os aos par\u00e2metros de rastreamento manualmente ou analisa os dados por IDs em vez disso:<br>cmpid=5f92a30bc860ee0001fa9996&amp;sub1={{ad.id}}&amp;sub2={{adset.id}}&amp;sub3={{campaign.id}}&amp;<strong>sub4=myad&amp;sub5=myadset&amp;sub6=mycampaign<\/strong>&amp;sub7={{placement}}&amp;sub8={{site_source_name}}<br><br>&#8211; Se j\u00e1 existem alguns par\u00e2metros UTM no campo de par\u00e2metros de URL, n\u00e3o tens de os apagar, apenas anexa os par\u00e2metros retirados da tua campanha no RedTrack aos par\u00e2metros j\u00e1 existentes com a ajuda do s\u00edmbolo ampersand: &#8220;&amp;&#8221;.  <br><br>Usa <a href=\"https:\/\/www.facebook.com\/business\/help\/1016122818401732?ref=search_new_0\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este tutorial<\/a> para te ajudar a adicionar corretamente o URL da tua LP e os par\u00e2metros de rastreamento no Gestor de An\u00fancios.<\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-352424ed-4401-4c56-9aa7-0246042c55e2\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-8-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">9. <em>(opcional) <\/em>Aque\u00e7a sua conta do Facebook com convers\u00f5es de teste<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-8-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<div class=\"wp-block-simple-note-warning\">Este \u00e9 um passo opcional. Aquece a tua conta apenas se ela for nova e n\u00e3o tiver dados \/ se tiveres uma conta completamente nova e vazia na Meta. <\/div>\n\n\n\n<div class=\"wp-block-simple-note-quote\">A Meta n\u00e3o vai aceitar o teu evento at\u00e9 consider\u00e1-lo um evento real que possa ser usado para otimiza\u00e7\u00e3o do lado dela.<br><br>Para iniciar uma campanha ao vivo, garante que est\u00e1 tudo no lugar. Neste ponto, vamos precisar aquecer a tua conta com convers\u00f5es simuladas. <\/div>\n\n\n\n<p>1. Depois de conclu\u00edres a integra\u00e7\u00e3o e criares uma campanha na Meta, precisas gerar alguns cliques reais do Facebook.<\/p>\n\n\n\n<p>Vamos precisar deles para a gera\u00e7\u00e3o de convers\u00f5es. Para encontrares os teus cliques, vai a Logs \u2192 Cliques: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_14h42_12.png\" alt=\"\" class=\"wp-image-11851\" style=\"aspect-ratio:1.3174603174603174;width:375px;height:auto\"><\/figure>\n\n\n\n<p>2. Ferramentas \u2192 Rastreamento de convers\u00f5es \u2192 copia o link do campo de rastreamento de convers\u00f5es S2S:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/2024-01-16_14h45_24.png\" alt=\"\" class=\"wp-image-11853\" style=\"aspect-ratio:1.8728429893051637;width:434px;height:auto\"><\/figure>\n\n\n\n<p>3. Coloca o clickid do passo 1 em vez da parte replace_me no URL de postback que copiaste no passo 2.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O teu link deve parecer-se aproximadamente com isto: <em>https:\/\/docs.trk.agency\/postback?clickid=63e3788ca66ef500014a41ct<\/em><\/div>\n\n\n\n<p>4. Cola o link no navegador e pressiona enter. Deves receber esta mensagem de sucesso: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2021\/03\/2023-02-08_11h33_13.png\" alt=\"\" class=\"wp-image-6816\" style=\"aspect-ratio:4.4308383653981185;width:452px;height:auto\"><\/figure>\n\n\n\n<p>5. A convers\u00e3o aparecer\u00e1 na tua conta RedTrack. Faz o mesmo com diferentes IDs de clique num dia. Vais precisar de aproximadamente 20 convers\u00f5es para aquecer a conta.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-info\">N\u00e3o geres convers\u00f5es de teste simultaneamente, pois a Meta pode n\u00e3o aceit\u00e1-las.<br>A Meta precisa de um pouco mais de tempo para atribuir as convers\u00f5es \u00e0s tuas campanhas. Pode levar de 48 a 72 horas para veres os dados. <\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-04073392-e73b-4d4c-a646-68d394f629c7\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-9-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">10. Configure a automa\u00e7\u00e3o<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-9-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>Configurar a automa\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usa <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/automation\/auto-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para ajudar a configurar<strong> regras automatizadas<\/strong>.<\/li>\n\n\n\n<li>Usa <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/costs-and-revenues\/auto-cost-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para configurar a funcionalidade de <strong>atualiza\u00e7\u00e3o autom\u00e1tica de custos<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-gestor-de-anuncios\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Aqui<\/a> est\u00e1 como o Ads Manager funciona no redTrack.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">A nossa ferramenta tamb\u00e9m permite-te ligar\/desligar manualmente as tuas Campanhas, Conjuntos de an\u00fancios ou An\u00fancios da Meta sem sair da interface do RedTrack. Consulta uma <a href=\"https:\/\/www.youtube.com\/watch?v=9Xp3wKNUE28\" data-rel=\"lightbox-video-1\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">breve vis\u00e3o geral da funcionalidade de gest\u00e3o manual de campanhas<\/a> e contacta<em> <em>support@redtrack.io<\/em><\/em> se tiveres interesse. <\/div>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-18516441-f5b1-477a-90df-34a52bd24a1a\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-10-915291f5-7d34-4666-85b3-14cba6aeb25d\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-915291f5-7d34-4666-85b3-14cba6aeb25d\" style=\"color: #000000; \">11. Aumente a qualidade da correspond\u00eancia de eventos<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-10-915291f5-7d34-4666-85b3-14cba6aeb25d\">\n\n<p>Se trabalhas com uma oferta de afiliado, ter uma qualidade de correspond\u00eancia 10\/10 \u00e9 imposs\u00edvel. H\u00e1 uma <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/parameters\" target=\"_blank\" rel=\"noreferrer noopener\">lista de par\u00e2metros<\/a> que o Facebook quer receber, mas apenas metade deles pode ser coberta por qualquer ferramenta de terceiros. Isto faz com que a qualidade de correspond\u00eancia esteja a um n\u00edvel baixo. E n\u00e3o \u00e9 algo com que te deves preocupar.   <\/p>\n\n\n\n<p>No entanto, o RedTrack tem uma funcionalidade que pode ajudar-te a melhorar a qualidade de correspond\u00eancia de eventos com a Meta.  <\/p>\n\n\n\n<p>Ela n\u00e3o obt\u00e9m valores adicionais da Meta, mas, se os tiveres do lado do teu website\/rede de afiliados (por exemplo, ID do pedido no Shopify) ou se os armazenas do teu lado, podes envi\u00e1-los ao RedTrack e depois ao Facebook para aumentar a qualidade de correspond\u00eancia de eventos.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Certifica-te de que o website (rede de afiliados) pode enviar par\u00e2metros de destino adicionais. Podes esclarecer esta quest\u00e3o com o teu gestor de conta se for uma rede de afiliados com que trabalhas. <br><br>Para os casos em que n\u00e3o trabalhas com qualquer fonte de oferta e promoves as tuas ofertas, esta funcionalidade s\u00f3 pode ser usada se armazenares os dados do teu lado e tiveres as capacidades t\u00e9cnicas para adicionar estes dados \u00e0 convers\u00e3o acionada.<\/div>\n\n\n\n<p>1. Faz com que o RedTrack identifique e aceite estes dados com um postback primeiro.<\/p>\n\n\n\n<p>Fontes de ofertas \/ Marcas \u2192 Par\u00e2metros adicionais \u2192 adiciona os par\u00e2metros necess\u00e1rios, macro, nome e atribui as fun\u00e7\u00f5es \u2192 Guardar altera\u00e7\u00f5es ao modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"781\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45.png\" alt=\"\" class=\"wp-image-21979\" style=\"aspect-ratio:0.937269950661759;width:361px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45.png 732w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-281x300.png 281w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-20x20.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-30x32.png 30w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-16x16.png 16w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-300x320.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-02-11_11h33_45-18x18.png 18w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os dados DEVEM ser adicionados a colunas como:<br>\u25c9\u00a0<strong>Macro\/Token<\/strong> onde tens de inserir\u00a0<strong>{r}<\/strong>\u00a0ou\u00a0<strong>{replace}<\/strong>.<br>\u25c9\u00a0<strong>Fun\u00e7\u00e3o<\/strong> onde atribuis aos teus par\u00e2metros uma determinada fun\u00e7\u00e3o. A lista de fun\u00e7\u00f5es suportadas pode ser vista no menu suspenso: <br><img decoding=\"async\" style=\"width: 150px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/03\/2024-03-14_12h39_30-1.png\" alt=\"\"><br><br>Os dados nas seguintes colunas s\u00e3o OPCIONAIS mas \u00fateis:<br>\u25c9\u00a0<strong>Par\u00e2metro<\/strong>: \u00e9 onde d\u00e1s um nome ao teu par\u00e2metro, mas podes deixar vazio e no URL de rastreamento os teus par\u00e2metros ser\u00e3o chamados sub1,2,3 etc.<br>\u25c9\u00a0<strong>Nome \/ Descri\u00e7\u00e3o<\/strong>: \u00e9 o nome que ver\u00e1s nos relat\u00f3rios em vez de sub1,2,3. Para tua conveni\u00eancia, podes personalizar estes nomes como quiseres. <\/div>\n\n\n\n<p>2. Os par\u00e2metros adicionados ser\u00e3o anexados ao URL do Postback que deves copiar:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"170\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28.png\" alt=\"\" class=\"wp-image-19562\" style=\"width:517px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28.png 871w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28-300x59.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28-768x150.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/09\/2024-09-25_17h52_28-32x6.png 32w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/figure>\n\n\n\n<p>3. Cola-o nas configura\u00e7\u00f5es de postback S2S da tua fonte de oferta como habitual (ou em qualquer outra op\u00e7\u00e3o de postback que uses do teu lado).<\/p>\n\n\n\n<p>Assim que o postback de convers\u00e3o contendo esses valores for enviado ao RedTrack, vamos captur\u00e1-lo \u2192 atribu\u00ed-lo \u00e0 campanha apropriada \u2192 envi\u00e1-lo \u00e0 Meta com a fun\u00e7\u00e3o especificada.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"16-troubleshooting\">Resolu\u00e7\u00e3o de problemas<\/h2>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" data-mobilecollapse=\"false\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-f06b65ef-b669-4802-9e68-9a0e8b7a1da4\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" style=\"color: #000000; \">Poss\u00edveis erros<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\">\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-0\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Conta desconectada<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-1\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Par\u00e2metros de moeda e valor de compra ausentes<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-2\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Evento de compra com par\u00e2metro de deduplica\u00e7\u00e3o ausente<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-3\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Problemas de atribui\u00e7\u00e3o de convers\u00e3o<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-4\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Eventos de compra podem ser descartados devido \u00e0 falta do par\u00e2metro de URL da fonte do evento<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-5\" aria-controls=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-5\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">A Meta mostra mais convers\u00f5es do que o RedTrack<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-0\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-0\" tabindex=\"0\">\n\n<p>\u00c0s vezes, o Facebook pode desconectar a tua conta aleatoriamente por raz\u00f5es de seguran\u00e7a (vais notar isso quase imediatamente, pois os dados de custo param de chegar nesse ponto). Tudo o que precisas de fazer nesse caso \u00e9 reconectar. <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-1\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-1\" tabindex=\"0\">\n\n<p>&#8220;Um ou mais dos teus eventos de Compra est\u00e1 a faltar um par\u00e2metro de valor e moeda. Isto pode afetar o c\u00e1lculo do retorno sobre o investimento publicit\u00e1rio.&#8221;<\/p>\n\n\n\n<p>Se tiveres a otimiza\u00e7\u00e3o de valor ativada, algumas convers\u00f5es ainda n\u00e3o recebem o valor. Enviamos sempre a moeda e o valor por defeito. Este problema pode ser observado com convers\u00f5es de teste. Por isso, \u00e9 essencial enviar todos os valores durante o teste.     <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-2\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-2\" tabindex=\"0\">\n\n<p>Muito provavelmente, est\u00e1s a usar a API de Convers\u00e3o e o pixel ao mesmo tempo (por exemplo, envias os mesmos dados do RedTrack e do teu website ou usas CAPI do RedTrack e algum outro sistema CAPI). Neste caso, podes ver tanto o tipo servidor quanto pixel sob o evento na tua conta do Facebook.<br>Usa apenas a API de Convers\u00e3o do RedTrack para resolver o problema. <\/p>\n\n\n\n<p>Outra raz\u00e3o pode ser uma duplicata de um pixel ou API de Convers\u00e3o sem qualquer valor de evento \u00fanico que o Facebook possa reconhecer. O que pode ser feito? Consulta <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/tracking-event-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a>.    <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-3\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-3\" tabindex=\"0\">\n\n<p>A atribui\u00e7\u00e3o de convers\u00e3o pode diferir devido aos algoritmos do FB (por exemplo, podem ser enviadas para diferentes conjuntos de an\u00fancios se o Facebook considerar atribuir alguma convers\u00e3o particular a outro conjunto de an\u00fancios)<\/p>\n\n\n\n<p>O Facebook tem uma janela de atribui\u00e7\u00e3o de 7 dias. Se houver menos de 7 dias entre o clique e a convers\u00e3o, o Facebook ir\u00e1 atribu\u00ed-la. Se a convers\u00e3o for mais antiga que sete dias, o FB pode exclu\u00ed-la das tuas estat\u00edsticas.  <\/p>\n\n\n\n<p>N\u00e3o podes fazer nada com a atribui\u00e7\u00e3o de convers\u00e3o.  <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-4\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-4\" tabindex=\"0\">\n\n<p>Certifica-te de que seguiste o <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/facebook-tracking\/facebook-and-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">guia de integra\u00e7\u00e3o do Facebook<\/a>, verificaste o teu dom\u00ednio e o adicionaste \u00e0s configura\u00e7\u00f5es da tua oferta RedTrack.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-panel-5\" aria-labelledby=\"ub-tabbed-content-1ceaefc7-c658-4c97-bd62-7cf99bf6ef6a-tab-5\" tabindex=\"0\">\n\n<p>Isto pode acontecer quando o modo de postback est\u00e1 definido como <strong>Manter dados originais, incrementar pagamento<\/strong>.<\/p>\n\n\n\n<p>Neste modo, o RedTrack n\u00e3o cria um registo de convers\u00e3o separado para cada convers\u00e3o repetida com o mesmo ID de clique. Em vez disso, mant\u00e9m um registo de convers\u00e3o e aumenta o seu valor de pagamento. Como resultado, <strong>Logs \u2192 Convers\u00f5es<\/strong> mostra uma convers\u00e3o com um pagamento acumulado.  <\/p>\n\n\n\n<p>A Meta pode contar cada atualiza\u00e7\u00e3o de pagamento como um evento de convers\u00e3o separado, porque os eventos de convers\u00e3o existentes n\u00e3o podem ser atualizados do lado da Meta. Como resultado, a Meta pode mostrar mais convers\u00f5es do que o RedTrack, enquanto o RedTrack mostra uma convers\u00e3o com um pagamento acumulado. <\/p>\n\n\n\n<p>Para verificar isto, vai a <strong>Logs \u2192 Convers\u00f5es<\/strong> e rev\u00ea o pagamento da convers\u00e3o. Se o pagamento estiver acumulado e o modo de postback <strong>Manter dados originais, incrementar pagamento<\/strong> estiver ativado, este comportamento \u00e9 esperado. <\/p>\n\n\n\n<p>Para registares convers\u00f5es repetidas como registos de convers\u00e3o separados no RedTrack, utiliza um modo de postback diferente.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-54e917ee-ab13-43e9-a540-9a65f963aaaf\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" style=\"color: #000000; \">Problemas relacionados a custos<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\">\n\n<h2 class=\"wp-block-heading\" id=\"17-no-costs\">Sem custos<\/h2>\n\n\n\n<p>Aqui est\u00e1 o que precisas de verificar do teu lado:<\/p>\n\n\n\n<p>1. O canal de tr\u00e1fego deve estar conectado a partir do modelo do Facebook. Nenhum erro \u00e9 mostrado.   <br>Se n\u00e3o estiver conectado ou n\u00e3o tiveres a certeza, reconecta-o.<\/p>\n\n\n\n<p>2. A conta correta est\u00e1 conectada.<\/p>\n\n\n\n<p>3. Os par\u00e2metros din\u00e2micos como ID da campanha, ID do conjunto de an\u00fancios e ID do an\u00fancio s\u00e3o recebidos pelo RedTrack (Logs \u2192 Cliques \u2192 verifica valores sub).<br>Se n\u00e3o h\u00e1 par\u00e2metros nos logs de cliques, isso significa que n\u00e3o os estamos a receber do Facebook. Ou estes s\u00e3o os teus cliques de teste, ou precisas de verificar as configura\u00e7\u00f5es da campanha do Facebook para ter a string de par\u00e2metros no lugar. <\/p>\n\n\n\n<p>4. As fun\u00e7\u00f5es corretas s\u00e3o atribu\u00eddas aos par\u00e2metros din\u00e2micos.<br>Para que a atualiza\u00e7\u00e3o de custos funcione corretamente, as seguintes fun\u00e7\u00f5es devem ser obrigatoriamente atribu\u00eddas aos IDs do Facebook nas configura\u00e7\u00f5es do teu canal de tr\u00e1fego:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/facebook11.png\" alt=\"\" class=\"wp-image-12214\" style=\"aspect-ratio:3.618374558303887;width:434px;height:auto\"><\/figure>\n\n\n\n<p>5. Verifica o modelo de custo que usas nas configura\u00e7\u00f5es da campanha. Deve ser CPC. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se, depois de verificar\/fazer todas as a\u00e7\u00f5es sugeridas, ainda tiveres o problema com os custos n\u00e3o chegando, envia um email para support@redtrack.io.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-incorrect-costs\">Custos incorretos<\/h2>\n\n\n\n<p>O que podes verificar para entender por que os dados de custo est\u00e3o incompletos (mais altos ou mais baixos do que os que tens no Facebook):  <\/p>\n\n\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder vertical-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder vertical-tab-width horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title-vertical-tab wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-0\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">1. IDs do Facebook ausentes no RedTrack<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-1\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">2. Atribui\u00e7\u00e3o de fun\u00e7\u00e3o incorreta nas Configura\u00e7\u00f5es do canal de tr\u00e1fego<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-2\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">3. Incompatibilidade de fuso hor\u00e1rio entre RedTrack e Facebook<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-3\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">4. Problemas de sincroniza\u00e7\u00e3o de custos  <\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-4\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-4\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">5. Incompatibilidade de moeda entre plataformas  <\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-5\" aria-controls=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-5\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-vertical-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">6. Custos de clique duplicados devido ao recurso \u201cSite Links\u201d da Meta  <\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content vertical-content-width \" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-0\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-0\" tabindex=\"0\">\n\n<p>A primeira coisa que precisas de comparar s\u00e3o os IDs. O RedTrack retira os dados de custo por ID (campanha, conjunto de an\u00fancios ou an\u00fancio, dependendo do teu n\u00edvel de subscri\u00e7\u00e3o), por isso, se algum dos IDs estiver em falta, os seus dados de custo n\u00e3o ser\u00e3o retirados para o teu relat\u00f3rio RedTrack. <\/p>\n\n\n\n<p>Verifica se todos os IDs s\u00e3o recebidos no RedTrack (relat\u00f3rio de campanha \u2192 agrupar por (ID de destino usado para a atualiza\u00e7\u00e3o de custos) \u2192 verifica a lista). Se n\u00e3o, verifica esta campanha, conjunto de an\u00fancios ou an\u00fancio no Facebook e certifica-te de que os par\u00e2metros din\u00e2micos s\u00e3o adicionados para passar o ID. <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-1\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-1\" tabindex=\"0\">\n\n<p>Verifica se as fun\u00e7\u00f5es corretas s\u00e3o atribu\u00eddas aos IDs do Facebook no RedTrack. Isto pode ser verificado nas configura\u00e7\u00f5es do teu canal de tr\u00e1fego: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/facebook11.png\" alt=\"\" class=\"wp-image-12214\" style=\"aspect-ratio:3.618374558303887;width:409px;height:auto\"><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-2\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-2\" tabindex=\"0\">\n\n<p>Verifica se os fusos hor\u00e1rios coincidem na configura\u00e7\u00e3o da tua conta RedTrack e no Facebook.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O fuso hor\u00e1rio dos dados de custo recebidos via API pode ser verificado nos teus logs de custos. <br><br>Se os fusos hor\u00e1rios do teu canal de tr\u00e1fego e RedTrack n\u00e3o coincidirem ou o fuso hor\u00e1rio dentro das tuas contas de an\u00fancios no canal de tr\u00e1fego n\u00e3o coincidirem (para os casos em que executas tr\u00e1fego de diferentes contas de an\u00fancios para uma campanha RedTrack), a correspond\u00eancia de dados de custo \u00e9 imposs\u00edvel.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/cost11.png\" alt=\"\" class=\"wp-image-12737\" style=\"width:185px;height:auto\"><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-3\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-3\" tabindex=\"0\">\n\n<p>Verifica os logs de custos no RedTrack: se os custos pararam de chegar por algum tempo e causaram esta discrep\u00e2ncia, podes precisar de reconectar o Facebook.<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-4\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-4\" tabindex=\"0\">\n\n<p>Certifica-te de que a moeda coincide em ambos os sistemas.<\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Se, depois de verificar\/fazer todas as a\u00e7\u00f5es sugeridas, ainda tiveres o problema com os custos n\u00e3o chegando, envia um email para support@redtrack.io.<\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-panel-5\" aria-labelledby=\"ub-tabbed-content-92c08bd5-bdcb-409c-a1b4-952a05966b66-tab-5\" tabindex=\"0\">\n\n<p><strong>Problema:<br><\/strong>Os custos de clique do RedTrack s\u00e3o 2\u20133x mais altos do que o esperado.<\/p>\n\n\n\n<p><strong>Causa:<\/strong><br>A Meta introduziu recentemente uma funcionalidade &#8220;<a href=\"https:\/\/www.facebook.com\/business\/help\/3142564342563331\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Site Links<\/a>&#8221; que est\u00e1 ativada por defeito em novas campanhas. Quando ativa, esta funcionalidade: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adiciona automaticamente m\u00faltiplos links de p\u00e1ginas de destino ao teu an\u00fancio.<\/li>\n\n\n\n<li>Redireciona o tr\u00e1fego para m\u00faltiplos URLs, cada um potencialmente associado a diferentes IDs de campanha ou an\u00fancio.<\/li>\n<\/ul>\n\n\n\n<p>Como resultado, o mesmo clique pode ser registado m\u00faltiplas vezes em diferentes campanhas RedTrack, inflacionando as m\u00e9tricas de custo e tr\u00e1fego reportadas.<\/p>\n\n\n\n<p><strong>Como identificar:<\/strong><\/p>\n\n\n\n<p>\u2192 No RedTrack, procura por IDs de Conjunto de An\u00fancios duplicados em campanhas ativas e pausadas.<br>\u2192 Verifica os teus par\u00e2metros UTM. Se vires algo como <em>sub9=facebook-SiteLink<\/em>, esta funcionalidade provavelmente est\u00e1 ativada. <\/p>\n\n\n\n<p><strong>Solu\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p>Vai \u00e0s configura\u00e7\u00f5es do teu an\u00fancio Meta \u2192 navega para a sec\u00e7\u00e3o <strong>Criativo do An\u00fancio<\/strong> \u2192 sob <strong>Configura\u00e7\u00e3o Criativa<\/strong> desativa o bot\u00e3o <strong>Aplicar site links<\/strong> \u2192 Guarda as tuas altera\u00e7\u00f5es e monitoriza se o rastreamento duplicado para:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"365\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26.png\" alt=\"\" class=\"wp-image-24388\" style=\"width:407px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26.png 916w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26-300x120.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26-768x306.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/2025-08-01_12h46_26-32x13.png 32w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Desativa <strong>Site Links<\/strong> a menos que queiras intencionalmente dividir o tr\u00e1fego por m\u00faltiplas p\u00e1ginas de destino. Tamb\u00e9m considera atualizar os teus modelos de an\u00fancios para evitar que se ativem por defeito em novas campanhas. <\/div>\n\n\n\n<div class=\"wp-block-simple-note-info\">Se estiveres com dificuldades em localizar o bot\u00e3o <strong>Site Links<\/strong> ou navegar em configura\u00e7\u00f5es espec\u00edficas do Meta Ads, por favor contacta o Suporte Meta diretamente.<\/div>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p><\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-40ff2ea8-1d3d-4a26-919f-245455f1a665\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\" style=\"color: #000000; \">Eventos perdidos<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-6b0d0156-7b66-4fa5-a0d6-b6e0918f9d86\">\n\n<p>\u00c0s vezes, podes precisar de verificar se h\u00e1 eventos a chegar ao Facebook e como chegam para entender se algo est\u00e1 errado.<\/p>\n\n\n\n<p><strong>Business Manager<\/strong> \u2192 <strong>Fontes de Dados<\/strong> \u2192 <strong>Conjuntos de Dados<\/strong> \u2192 escolhe o pixel \u2192 <strong>Abrir no Gestor de Eventos<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"650\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1.png\" alt=\"\" class=\"wp-image-10412\" style=\"aspect-ratio:2.8764044943820224;width:656px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1.png 1868w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-300x104.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-1024x356.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-768x267.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-32x11.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h29_49-1-1536x534.png 1536w\" sizes=\"(max-width: 1868px) 100vw, 1868px\" \/><\/figure>\n\n\n\n<p>Os teus eventos s\u00e3o exibidos sob a <strong>Revis\u00e3o<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"867\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33.png\" alt=\"\" class=\"wp-image-10415\" style=\"aspect-ratio:1.5491679273827534;width:469px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33.png 1344w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33-300x194.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33-1024x661.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33-768x495.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/12\/2023-12-04_16h36_33-32x21.png 32w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Introdu\u00e7\u00e3o A nossa integra\u00e7\u00e3o de API da Meta (Facebook) permite-te: Integra\u00e7\u00e3o Resolu\u00e7\u00e3o de problemas<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29566,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1105,1086,1106,1104,1107,990,1103,1001,989,1000,1666,1102,1101,1043,1002],"doc_badge":[],"class_list":["post-29589","docs","type-docs","status-publish","hentry","doc_tag-facebook-ad-pt-br","doc_tag-fb-setup-pt-br","doc_tag-facebook-adset-pt-br","doc_tag-facebook-conversions-pt-br","doc_tag-facebook-discrepancy-pt-br","doc_tag-fb-rt-pt-br","doc_tag-events-manager-pt-br","doc_tag-instagram-integration-pt-br","doc_tag-api-integration-pt-br","doc_tag-facebook-integration-pt-br","doc_tag-meta-pt-br","doc_tag-meta-pixel-pt-br","doc_tag-facebook-pixel-pt-br","doc_tag-ad-network-pt-br","doc_tag-facebook-redtrack-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help<\/title>\n<meta name=\"description\" content=\"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/\" \/>\n<meta property=\"og:site_name\" content=\"RedTrack Help\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T06:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura \" \/>\n\t<meta name=\"twitter:data1\" content=\"40 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/\",\"url\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/\",\"name\":\"Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help\",\"isPartOf\":{\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png\",\"datePublished\":\"2023-10-11T09:24:37+00:00\",\"dateModified\":\"2026-06-23T06:44:36+00:00\",\"description\":\"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.\",\"breadcrumb\":{\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage\",\"url\":\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png\",\"contentUrl\":\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/help.redtrack.io\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ajuda do RedTrack\",\"item\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Automa\u00e7\u00e3o e integra\u00e7\u00e3o\",\"item\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Canais de tr\u00e1fego integrados por API\",\"item\":\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Meta e RedTrack\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.redtrack.io\/pt-br\/#website\",\"url\":\"https:\/\/help.redtrack.io\/pt-br\/\",\"name\":\"RedTrack Setup\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.redtrack.io\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help","description":"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/","og_locale":"pt_BR","og_type":"article","og_title":"Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help","og_description":"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.","og_url":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/","og_site_name":"RedTrack Help","article_modified_time":"2026-06-23T06:44:36+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura ":"40 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/","url":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/","name":"Integra\u00e7\u00e3o Facebook\/Instagram | RedTrack Help","isPartOf":{"@id":"https:\/\/help.redtrack.io\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage"},"image":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage"},"thumbnailUrl":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png","datePublished":"2023-10-11T09:24:37+00:00","dateModified":"2026-06-23T06:44:36+00:00","description":"Rastreia, analisa e automatiza campanhas Facebook\/Insta com RedTrack. Aprende a integrar com nossos guias detalhados.","breadcrumb":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#primaryimage","url":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png","contentUrl":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2023\/10\/Meta-Logo-1024x576.png"},{"@type":"BreadcrumbList","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/facebook-e-redtrack\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/help.redtrack.io\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Ajuda do RedTrack","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/"},{"@type":"ListItem","position":3,"name":"Automa\u00e7\u00e3o e integra\u00e7\u00e3o","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/"},{"@type":"ListItem","position":4,"name":"Canais de tr\u00e1fego integrados por API","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/"},{"@type":"ListItem","position":5,"name":"Meta e RedTrack"}]},{"@type":"WebSite","@id":"https:\/\/help.redtrack.io\/pt-br\/#website","url":"https:\/\/help.redtrack.io\/pt-br\/","name":"RedTrack Setup","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.redtrack.io\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/aa9d32376f9735316948f8d65d599d0bade3c1539c7e2884bf1b58145c444934?s=96&d=mm&r=g","author_name":"Customer Care","_links":{"self":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/comments?post=29589"}],"version-history":[{"count":21,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29589\/revisions"}],"predecessor-version":[{"id":33942,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29589\/revisions\/33942"}],"up":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29566"}],"wp:attachment":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/media?parent=29589"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/doc_tag?post=29589"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/doc_badge?post=29589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}