{"id":29473,"date":"2022-04-29T16:11:09","date_gmt":"2022-04-29T13:11:09","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/parametros-tokens-utms-dinamicos\/parametros-utms-botao-cta\/"},"modified":"2025-09-22T18:38:02","modified_gmt":"2025-09-22T15:38:02","slug":"parametros-utms-botao-cta","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/parametros-tokens-utms-dinamicos\/parametros-utms-botao-cta\/","title":{"rendered":"Par\u00e2metros\/UTMs: Bot\u00e3o CTA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">O que \u00e9<\/h2>\n\n<p>Para profissionais de marketing de afiliados que precisam de testar v\u00e1rios funis complexos, o RedTrack oferece a oportunidade de rastrear par\u00e2metros de cliques da p\u00e1gina de destino caso a tua estrat\u00e9gia inclua varia\u00e7\u00f5es de p\u00e1ginas de destino quando o endere\u00e7o da p\u00e1gina (URL) permanece o mesmo. Esta funcionalidade vai ajudar-te a identificar qual varia\u00e7\u00e3o da tua p\u00e1gina de destino traz mais tr\u00e1fego. <\/p>\n\n<p>Esta funcionalidade normalmente funciona para o cen\u00e1rio p\u00e1gina de destino \u2192 oferta.<\/p>\n\n<h2 class=\"wp-block-heading\">Como funciona<\/h2>\n\n<div class=\"wp-block-simple-note-info\">Deves ter direitos de edi\u00e7\u00e3o da p\u00e1gina de destino para alterar o <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-affiliates-only-9834\/landing-pages\/views-clicks\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">bot\u00e3o CTA<\/a>.<\/div>\n\n<p>Vai \u00e0 tua p\u00e1gina de destino \u2192 editar c\u00f3digo \u2192 no link do bot\u00e3o CTA ap\u00f3s o <strong>\/click<\/strong> insere o par\u00e2metro (ex. <em>sub9<\/em>) e o nome da varia\u00e7\u00e3o da tua p\u00e1gina de destino (ex. <em>variation<\/em>):<\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1646\" height=\"525\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28.png\" alt=\"\" class=\"wp-image-4246\" style=\"width:906px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28.png 1646w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28-300x96.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28-1024x327.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28-768x245.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2022\/04\/2022-04-29_16h32_28-1536x490.png 1536w\" sizes=\"(max-width: 1646px) 100vw, 1646px\" \/><\/figure>\n\n<div class=\"wp-block-simple-note-quote\">Escolhe apenas subs vazios que n\u00e3o estejam preenchidos com nenhum par\u00e2metro. Na captura de ecr\u00e3 abaixo, os par\u00e2metros sub 9 a sub 15 est\u00e3o vazios e podem ser usados para esse fim: <br><br><img decoding=\"async\" style=\"width: 450px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/params11-1024x577.png\" alt=\"\"><\/div>\n\n<div class=\"wp-block-simple-note-quote\">\u00c9 chamado de &#8220;<em>variation&#8221;<\/em> apenas no nosso exemplo, podes nomear as varia\u00e7\u00f5es da tua p\u00e1gina de destino como quiseres e adicion\u00e1-las de acordo com a quantidade. <br><br>Lembra-te de colocar os sinais corretos no c\u00f3digo. Ou seja, separa <strong>\/click<\/strong> com &#8220;<strong>?<\/strong>&#8220;, coloca &#8220;<strong>=<\/strong>&#8221; ap\u00f3s <strong>subs<\/strong> e separa os par\u00e2metros com &#8220;<strong>&amp;<\/strong>&#8220;. Exemplo: <em>https:\/\/club.rdtk.io\/click?sub9=variation1&amp;sub15=variation2<\/em>  <\/div>\n\n<div class=\"wp-block-simple-note-quote\">Se precisares que esse valor de par\u00e2metro adicional seja passado para a rede de afiliados, eles funcionam da mesma forma que os subs do canal de tr\u00e1fego. <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/parametros-tokens-utms-dinamicos\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Aqui<\/a> h\u00e1 mais informa\u00e7\u00f5es. <\/div>\n\n<h2 class=\"wp-block-heading\">Verificar os resultados<\/h2>\n\n<p>Estes par\u00e2metros adicionais s\u00e3o verificados da mesma forma que aqueles que recebes do canal de tr\u00e1fego. Consulta <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/parametros-tokens-utms-dinamicos\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para uma explica\u00e7\u00e3o mais detalhada. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 Para profissionais de marketing de afiliados que precisam de testar v\u00e1rios funis complexos, o RedTrack oferece a oportunidade de rastrear par\u00e2metros de cliques da p\u00e1gina de destino caso a tua estrat\u00e9gia inclua varia\u00e7\u00f5es de p\u00e1ginas de destino quando o endere\u00e7o da p\u00e1gina (URL) permanece o mesmo. Esta funcionalidade vai ajudar-te a identificar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29256,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1356,1049,1355],"doc_badge":[],"class_list":["post-29473","docs","type-docs","status-publish","hentry","doc_tag-cta-button-pt-br","doc_tag-landing-page-pt-br","doc_tag-landing-page-link-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Par\u00e2metros\/UTMs: Bot\u00e3o CTA | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/parametros-tokens-utms-dinamicos\/parametros-utms-botao-cta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Par\u00e2metros\/UTMs: Bot\u00e3o CTA | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 Para profissionais de marketing de afiliados que precisam de testar v\u00e1rios funis complexos, o RedTrack oferece a oportunidade de rastrear par\u00e2metros de cliques da p\u00e1gina de destino caso a tua estrat\u00e9gia inclua varia\u00e7\u00f5es de p\u00e1ginas de destino quando o endere\u00e7o da p\u00e1gina (URL) permanece o mesmo. 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