{"id":29424,"date":"2021-01-13T09:53:42","date_gmt":"2021-01-13T06:53:42","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-email\/"},"modified":"2025-09-22T18:40:05","modified_gmt":"2025-09-22T15:40:05","slug":"rastreamento-de-email","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-email\/","title":{"rendered":"Rastreamento de email"},"content":{"rendered":"\n<p>Recolher emails e envi\u00e1-los para o p\u00fablico-alvo pode fazer parte do teu funil de publicidade juntamente com a execu\u00e7\u00e3o de uma campanha de tr\u00e1fego pago com alguma fonte de tr\u00e1fego, ou rastrear o tr\u00e1fego n\u00e3o atribu\u00eddo (tamb\u00e9m conhecido como org\u00e2nico) na tua p\u00e1gina de destino. E podes querer rastrear o desempenho desses emails juntamente com outros elementos da campanha publicit\u00e1ria.  <\/p>\n\n<p>Para implementar isto no RedTrack, procede da seguinte forma:<\/p>\n\n<p>1. Campanhas \u2192 Criar nova campanha. <\/p>\n\n<div class=\"wp-block-simple-note-quote\">Para ajudar a criar uma campanha no RT, segue:<br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-afiliado\/afiliados-campanhas\/afiliados-criando-campanha\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este guia<\/a> para Afiliados.<br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-anunciante\/criando-uma-campanha-de-anunciante\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">este guia<\/a> para Anunciantes.<br><br>A campanha deve ser criada conforme o teu fluxo (pode ser com uma ou duas p\u00e1ginas de destino, diretamente para a oferta, etc.)<\/div>\n\n<p>2. Uma vez criada a campanha, as op\u00e7\u00f5es de rastreamento s\u00e3o geradas automaticamente. Vai \u00e0s configura\u00e7\u00f5es da campanha criada \u2192 Links de rastreamento e par\u00e2metros \u2192 Impress\u00f5es \u2192 copia o pixel de Impress\u00e3o: <\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"824\" height=\"321\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40.png\" alt=\"\" class=\"wp-image-17109\" style=\"width:495px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40.png 824w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40-300x117.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40-768x299.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_14h56_40-32x12.png 32w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n<p>3. Substitui o valor sub1 por algo que queiras passar para o RedTrack. Pode ser tanto um valor est\u00e1tico como din\u00e2mico. <\/p>\n\n<div class=\"wp-block-simple-note-quote\">Os valores din\u00e2micos devem ser suportados pelo teu sistema.<br><br><strong>Exemplos<\/strong>:<br><em>Est\u00e1tico:<\/em><br>&lt;img src=&#8221;https:\/\/docs.trk.agency\/impression\/5f92a30bc860ee0001fa996?sub1=<strong>email<\/strong>&#8221; width=&#8221;1&#8243; height=&#8221;1&#8243; \/&gt;<br><em>Din\u00e2mico:<\/em><br>&lt;img src=&#8221;https:\/\/docs.trk.agency\/impression\/5f92a30bc860ee0001fa996?sub1=<strong>{email}<\/strong>&#8221; width=&#8221;1&#8243; height=&#8221;1&#8243; \/&gt; (os marcadores de posi\u00e7\u00e3o podem ser diferentes dependendo do que o teu sistema suporta)<\/div>\n\n<p>4. Uma vez que o pixel esteja pronto, coloca-o dentro do teu email como um peda\u00e7o de c\u00f3digo. Quando o email for aberto, o pixel ser\u00e1 acionado. <\/p>\n\n<p>Ver\u00e1s as estat\u00edsticas nos relat\u00f3rios da tua campanha de destino (o valor din\u00e2mico ou est\u00e1tico que estar\u00e1s a enviar):<\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"1153\" height=\"490\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49.png\" alt=\"\" class=\"wp-image-17128\" style=\"width:581px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49.png 1153w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49-300x127.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49-1024x435.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49-768x326.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/06\/2024-06-20_16h09_49-32x14.png 32w\" sizes=\"(max-width: 1153px) 100vw, 1153px\" \/><\/figure>\n\n<div class=\"wp-block-simple-note-quote\">Al\u00e9m de rastrear as aberturas de email, podes colocar o link de rastreamento de redirecionamento em algum bot\u00e3o CTA e ver quem clicou nele dentro da mesma campanha.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recolher emails e envi\u00e1-los para o p\u00fablico-alvo pode fazer parte do teu funil de publicidade juntamente com a execu\u00e7\u00e3o de uma campanha de tr\u00e1fego pago com alguma fonte de tr\u00e1fego, ou rastrear o tr\u00e1fego n\u00e3o atribu\u00eddo (tamb\u00e9m conhecido como org\u00e2nico) na tua p\u00e1gina de destino. E podes querer rastrear o desempenho desses emails juntamente com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28712,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1366],"doc_badge":[],"class_list":["post-29424","docs","type-docs","status-publish","hentry","doc_tag-email-tracking-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rastreamento de email | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rastreamento de email | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Recolher emails e envi\u00e1-los para o p\u00fablico-alvo pode fazer parte do teu funil de publicidade juntamente com a execu\u00e7\u00e3o de uma campanha de tr\u00e1fego pago com alguma fonte de tr\u00e1fego, ou rastrear o tr\u00e1fego n\u00e3o atribu\u00eddo (tamb\u00e9m conhecido como org\u00e2nico) na tua p\u00e1gina de destino. 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