{"id":29401,"date":"2020-09-11T13:01:06","date_gmt":"2020-09-11T10:01:06","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/outbrain-e-redtrack\/"},"modified":"2025-09-22T18:38:50","modified_gmt":"2025-09-22T15:38:50","slug":"outbrain-e-redtrack","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/outbrain-e-redtrack\/","title":{"rendered":"Outbrain e RedTrack"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"300\" height=\"56\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/1-3-300x56-1.png\" alt=\"\" class=\"wp-image-22677\" style=\"width:166px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/1-3-300x56-1.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/1-3-300x56-1-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/1-3-300x56-1-32x6.png 32w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/www.redtrack.io\/integrations\/outbrain-integration\"><img fetchpriority=\"high\" decoding=\"async\" width=\"728\" height=\"110\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/image-1.png\" alt=\"\" class=\"wp-image-22679\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/image-1.png 728w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/image-1-300x45.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/image-1-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/image-1-32x5.png 32w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n<p>O <a class=\"ek-link\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> \u00e9 o principal feed de descoberta e publicidade nativa do mundo para a web aberta.<\/p>\n\n<p>O RedTrack tem uma integra\u00e7\u00e3o API com o Outbrain, que te oferece os seguintes benef\u00edcios:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pausar: campanha, posicionamento, criativo<\/li>\n\n\n\n<li>Criar regras automatizadas<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Integra\u00e7\u00e3o<\/h2>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-ca8ddc66-a4d1-4216-94dc-876a72274253\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-623f0761-a4ee-4823-a909-61e34c8cc432\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-ca8ddc66-a4d1-4216-94dc-876a72274253\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-ca8ddc66-a4d1-4216-94dc-876a72274253\" style=\"color: #000000; \">Important before you start<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-ca8ddc66-a4d1-4216-94dc-876a72274253\">\n\n<p>Antes de procederes com a integra\u00e7\u00e3o, certifica-te de que j\u00e1 adicionaste:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/tracker-setup-for-affiliates\/domains\/adding-custom-domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dom\u00ednio de rastreamento personalizado<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-affiliates-only-9834\/adding-offer-source-and-offer-8672\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fonte de oferta e Oferta<\/a> (se fores um Afiliado)\/ <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-advertisers-only-9832\/adding-brand-and-website-8625\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marca e Website<\/a> (se fores um Anunciante)<\/li>\n\n\n\n<li><a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/conversions-12026\/tracking-event-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tipos de convers\u00e3o<\/a> com os quais planeias trabalhar<\/li>\n<\/ul>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-2a3e820c-2dac-4e48-916e-6220a535330b\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-ca8ddc66-a4d1-4216-94dc-876a72274253\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-ca8ddc66-a4d1-4216-94dc-876a72274253\" style=\"color: #000000; \">Integration steps<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-ca8ddc66-a4d1-4216-94dc-876a72274253\">\n\n<p>1. Adiciona o modelo do Outbrain ao RedTrack.<\/p>\n\n\n\n<p>Canais de tr\u00e1fego \u2192 Novo a partir de modelo \u2192 encontra o modelo do Outbrain e pressiona Adicionar \u2192 adiciona o par\u00e2metro <strong>{{cpc}}<\/strong> ao campo <em>Click Cost ID<\/em> \u2192 Guarda o modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img decoding=\"async\" width=\"1655\" height=\"626\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42.png\" alt=\"\" class=\"wp-image-22665\" style=\"width:436px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42.png 1655w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-300x113.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-1024x387.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-768x290.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-32x12.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h05_42-1536x581.png 1536w\" sizes=\"(max-width: 1655px) 100vw, 1655px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"604\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22.png\" alt=\"\" class=\"wp-image-22666\" style=\"width:438px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22.png 1029w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22-300x176.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22-1024x601.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22-768x451.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22-20x12.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h09_22-32x19.png 32w\" sizes=\"(max-width: 1029px) 100vw, 1029px\" \/><\/figure>\n\n\n\n<p>2. Integra o Outbrain e o RedTrack.<\/p>\n\n\n\n<p>2.1 Vai \u00e0 tua conta do Outbrain \u2192 como o Outbrain tem uma restri\u00e7\u00e3o de API em cada nova conta, precisas de solicitar primeiro. Uma vez aprovado, ver\u00e1s o seguinte no menu suspenso das configura\u00e7\u00f5es da tua conta: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"256\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2022-08-30_11h02_18.png\" alt=\"\" class=\"wp-image-13401\" style=\"width:242px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2022-08-30_11h02_18.png 436w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2022-08-30_11h02_18-300x176.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2022-08-30_11h02_18-20x12.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2022-08-30_11h02_18-32x19.png 32w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure>\n\n\n\n<p>2.2 Volta ao RedTrack \u2192 modelo do Outbrain (adicionado no passo 1) \u2192 sec\u00e7\u00e3o de integra\u00e7\u00e3o API do Outbrain \u2192 preenche os valores obrigat\u00f3rios e guarda as altera\u00e7\u00f5es no modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"392\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21.png\" alt=\"\" class=\"wp-image-13405\" style=\"width:243px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21.png 954w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21-300x123.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21-768x316.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h33_21-32x13.png 32w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O que deve ser inserido na sec\u00e7\u00e3o de integra\u00e7\u00e3o API Outbrain depende do tipo de conta:<br>\u25b8Se esta \u00e9 uma conta self-served, os dados deste cliente espec\u00edfico (Email, Senha) devem ser inseridos.<br>\u25b8Se esta \u00e9 uma conta corporativa, deves inserir o email e senha da pessoa que tem acesso \u00e0 integra\u00e7\u00e3o API.<br><br>Valores explicados:<br>(1) Campo <strong>Email<\/strong>:<br>\u25cf se a tua conta for autogerida, insere o valor &#8220;ACCOUNT&#8221; do Outbrain:<br><img decoding=\"async\" style=\"width: 400px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h40_06.png\" alt=\"\"><br>\u25cf se esta for uma conta gerida pela empresa, insere o email da pessoa dentro da empresa que tem acesso \u00e0 integra\u00e7\u00e3o API.<br><br>(2) Campo <strong>Password<\/strong>:<br>\u25cf se a tua conta for autogerida, insere a senha da tua conta do Outbrain;<br>\u25cf se esta for uma conta gerida pela empresa, insere a senha da pessoa dentro da empresa que tem acesso \u00e0 integra\u00e7\u00e3o API.<br><br>(3) <strong>ID da Conta<\/strong>: digita o ID da tua conta Outbrain. Pode ser encontrado no URL: <br><img decoding=\"async\" style=\"width: 500px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_15h43_37.png\" alt=\"\"><\/div>\n\n\n\n<p>3. Ativa o &#8220;Conversion Event Name&#8221; no Outbrain e adiciona-o ao link de postback S2S.<\/p>\n\n\n\n<p>Isto \u00e9 necess\u00e1rio para enviar convers\u00f5es de volta ao Outbrain. Para fazer isso: <\/p>\n\n\n\n<p>3.1 Na tua conta do Outbrain vai a Conversions \u2192 Create Conversion \u2192 <a href=\"https:\/\/www.outbrain.com\/help\/advertisers\/server2server-integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Server-to-Server<\/a> \u2192 preenche os campos necess\u00e1rios na janela Conversion type \u2192 copia o valor que colocaste no campo <strong>Name<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"386\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33.png\" alt=\"\" class=\"wp-image-13425\" style=\"width:380px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33.png 805w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33-300x144.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33-768x368.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h02_33-32x15.png 32w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure>\n\n\n\n<p>3.2 No RedTrack vai ao modelo do Outbrain adicionado \u2192 S2S Postback URL \u2192 substitui a parte <em>CONVERSION_EVENT_NAME<\/em> pelo nome copiado no passo 3.1 \u2192 Guarda as altera\u00e7\u00f5es no modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"515\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37.png\" alt=\"\" class=\"wp-image-13428\" style=\"width:387px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37.png 1016w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37-300x152.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37-768x389.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h04_37-32x16.png 32w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/figure>\n\n\n\n<p>4. Cria uma campanha no RedTrack com o Outbrain como o teu canal de tr\u00e1fego.<\/p>\n\n\n\n<p>Campanhas \u2192 Criar nova campanha \u2192 usa <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-affiliates-only-9834\/affiliates-campaigns-9848\/adding-campaign-guide-for-affiliates-8675\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> (para Afiliados)\/ <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/specific-for-advertisers-only-9832\/creating-campaign-guide-for-advertisers-8634\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> (para Anunciantes) para te ajudar a criar a campanha com o Outbrain como o teu canal de tr\u00e1fego \u2192 uma vez que a campanha \u00e9 adicionada, o teu link de rastreamento \u00e9 criado automaticamente, copia o <strong>Click URL<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"263\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03.png\" alt=\"\" class=\"wp-image-22671\" style=\"width:350px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03.png 836w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03-300x94.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03-768x242.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h23_03-32x10.png 32w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Consulta estes artigos para detalhes sobre o m\u00e9todo preferido de rastreamento:<br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/script-de-rastreamento-universal\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Universal script<\/a><br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-sem-redirecionamento\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">No-redirect<\/a><br>&#8211; <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/impressoes\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Impressions<\/a><\/div>\n\n\n\n<p>5. Lan\u00e7a uma campanha no Outbrain.<\/p>\n\n\n\n<p>5.1 Na tua conta do Outbrain vai a Campaigns \u2192 Create Campaign:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1863\" height=\"165\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00.png\" alt=\"\" class=\"wp-image-13446\" style=\"width:565px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00.png 1863w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-300x27.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-1024x91.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-768x68.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-20x2.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-32x3.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-23_16h40_00-1536x136.png 1536w\" sizes=\"(max-width: 1863px) 100vw, 1863px\" \/><\/figure>\n\n\n\n<p>5.2 Preenche os detalhes necess\u00e1rios da campanha \u2192 adiciona os par\u00e2metros de rastreamento do passo 4 (todos os par\u00e2metros ap\u00f3s o &#8220;?&#8221; no teu link de rastreamento) do RedTrack no campo <strong>Suffix<\/strong> \u2192 Next Content:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"228\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out14-768x228-1.png\" alt=\"\" class=\"wp-image-13449\" style=\"width:307px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out14-768x228-1.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out14-768x228-1-300x89.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out14-768x228-1-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out14-768x228-1-32x10.png 32w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"177\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out15.png\" alt=\"\" class=\"wp-image-13457\" style=\"width:306px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out15.png 444w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out15-300x120.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out15-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out15-32x13.png 32w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/figure>\n\n\n\n<p>5.3 Coloca a primeira parte do URL de rastreamento (at\u00e9 ao &#8220;?&#8221;) no campo URL e adiciona criativos, t\u00edtulo, etc.\u2192 Lan\u00e7a a campanha:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"440\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out17-768x440-1.png\" alt=\"\" class=\"wp-image-13453\" style=\"width:330px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out17-768x440-1.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out17-768x440-1-300x172.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out17-768x440-1-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out17-768x440-1-32x18.png 32w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"583\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18.png\" alt=\"\" class=\"wp-image-13454\" style=\"width:206px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18.png 609w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18-300x287.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18-20x20.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18-32x32.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18-16x16.png 16w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/out18-18x18.png 18w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p>6. Configura o Postback URL no RedTrack.<\/p>\n\n\n\n<p>Vai \u00e0s configura\u00e7\u00f5es da campanha (criada no passo 4) \u2192 desliza para baixo at\u00e9 S2S Postback for Outbrain \u2192 Adicionar \u2192 adiciona o nome real do evento em vez de CONVERSION_EVENT_NAME \u2192 verifica se todos os outros valores necess\u00e1rios para os par\u00e2metros est\u00e3o no lugar \u2192 Guarda as altera\u00e7\u00f5es na campanha:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"138\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_07.png\" alt=\"\" class=\"wp-image-22674\" style=\"width:186px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_07.png 238w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_07-20x12.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_07-32x19.png 32w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1683\" height=\"667\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31.png\" alt=\"\" class=\"wp-image-22675\" style=\"width:500px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31.png 1683w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-300x119.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-1024x406.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-768x304.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-32x13.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2020\/09\/2025-03-24_16h25_31-1536x609.png 1536w\" sizes=\"(max-width: 1683px) 100vw, 1683px\" \/><\/figure>\n\n\n\n<p>  7. Configura as regras automatizadas. Consulta <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/regras-e-otimizacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">este artigo<\/a> para orienta\u00e7\u00e3o. <\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O Outbrain \u00e9 o principal feed de descoberta e publicidade nativa do mundo para a web aberta. O RedTrack tem uma integra\u00e7\u00e3o API com o Outbrain, que te oferece os seguintes benef\u00edcios: Integra\u00e7\u00e3o<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29566,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1253,989,1251,1256,1254,1257,1258,1252,1255,1043],"doc_badge":[],"class_list":["post-29401","docs","type-docs","status-publish","hentry","doc_tag-add-outbrain-pt-br","doc_tag-api-integration-pt-br","doc_tag-outbrain-pt-br","doc_tag-outbrain-api-pt-br","doc_tag-outbrain-campaign-pt-br","doc_tag-outbrain-conversion-pt-br","doc_tag-outbrain-event-pt-br","doc_tag-outbrain-integration-pt-br","doc_tag-outbrain-url-pt-br","doc_tag-ad-network-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbrain e RedTrack integra\u00e7\u00e3o | RedTrack Help<\/title>\n<meta name=\"description\" content=\"Rastreia, analisa e automatiza as tuas campanhas do Outbrain com o RedTrack.io. 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