{"id":29240,"date":"2020-07-06T09:57:03","date_gmt":"2020-07-06T06:57:03","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/"},"modified":"2025-09-22T16:22:46","modified_gmt":"2025-09-22T13:22:46","slug":"url-de-fallback","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/","title":{"rendered":"URL de Fallback"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>URL de Fallback<\/strong> \u00e9 a URL de backup, que \u00e9 usada quando o tr\u00e1fego n\u00e3o consegue alcan\u00e7ar a p\u00e1gina principal por algum motivo (filtro, limite). Em vez de mostrar ao visitante a feia tela &#8220;proibido&#8221;, podes enviar esses cliques para uma oferta de backup ou at\u00e9 mesmo uma p\u00e1gina do Google. <\/p>\n\n<p class=\"wp-block-paragraph\">Para configur\u00e1-lo:<\/p>\n\n<p class=\"wp-block-paragraph\">1. Vai para ferramentas\u2192 URL de fallback:<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af65dc1c1e0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af65dc1c1e0e\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"254\" height=\"399\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png\" alt=\"\" class=\"wp-image-12875\" style=\"width:155px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png 254w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49-191x300.png 191w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49-13x20.png 13w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49-20x32.png 20w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p class=\"wp-block-paragraph\">2. Podes colocar qualquer link que queiras para redirecionar o tr\u00e1fego da tua Campanha como URL de Fallback. Tamb\u00e9m podes usar par\u00e2metros Sub ID para enviar alguns dados importantes se necess\u00e1rio. Estes par\u00e2metros devem ser usados da mesma forma que \u00e9 feito ao n\u00edvel da campanha:  <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af65dc1c2563&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af65dc1c2563\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1084\" height=\"423\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4.png\" alt=\"\" class=\"wp-image-12877\" style=\"width:702px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4.png 1084w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4-300x117.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4-1024x400.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4-768x300.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/image-4-32x12.png 32w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<div class=\"wp-block-simple-note-quote\">Sugerimos que uses alguma oferta adicional e adiciones o seu link como URL de fallback padr\u00e3o, isso ajudar\u00e1 a n\u00e3o perderes o teu tr\u00e1fego.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>URL de Fallback \u00e9 a URL de backup, que \u00e9 usada quando o tr\u00e1fego n\u00e3o consegue alcan\u00e7ar a p\u00e1gina principal por algum motivo (filtro, limite). Em vez de mostrar ao visitante a feia tela &#8220;proibido&#8221;, podes enviar esses cliques para uma oferta de backup ou at\u00e9 mesmo uma p\u00e1gina do Google. Para configur\u00e1-lo: 1. Vai [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":0,"parent":28610,"menu_order":128,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1099,1097,1096,1098],"doc_badge":[],"class_list":["post-29240","docs","type-docs","status-publish","hentry","doc_tag-backup-offer-pt-br","doc_tag-backup-url-pt-br","doc_tag-fallback-url-pt-br","doc_tag-forbidden-screen-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>URL de Fallback | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL de Fallback | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"URL de Fallback \u00e9 a URL de backup, que \u00e9 usada quando o tr\u00e1fego n\u00e3o consegue alcan\u00e7ar a p\u00e1gina principal por algum motivo (filtro, limite). Em vez de mostrar ao visitante a feia tela &#8220;proibido&#8221;, podes enviar esses cliques para uma oferta de backup ou at\u00e9 mesmo uma p\u00e1gina do Google. Para configur\u00e1-lo: 1. Vai [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/\" \/>\n<meta property=\"og:site_name\" content=\"RedTrack Help\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T13:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"254\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura \" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/\",\"url\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/\",\"name\":\"URL de Fallback | RedTrack Help\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/help.redtrack.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/2024-02-13_11h36_49.png\",\"datePublished\":\"2020-07-06T06:57:03+00:00\",\"dateModified\":\"2025-09-22T13:22:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/#primaryimage\",\"url\":\"https:\\\/\\\/help.redtrack.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/2024-02-13_11h36_49.png\",\"contentUrl\":\"https:\\\/\\\/help.redtrack.io\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/2024-02-13_11h36_49.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/url-de-fallback\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ajuda do RedTrack\",\"item\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Outras configura\u00e7\u00f5es explicadas\",\"item\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Configura\u00e7\u00f5es de tr\u00e1fego\",\"item\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/knowledgebase\\\/kb\\\/basic-setup-9785\\\/traffic-channel-9874\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"URL de Fallback\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/\",\"name\":\"RedTrack Setup\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/help.redtrack.io\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"URL de Fallback | RedTrack Help","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/","og_locale":"pt_BR","og_type":"article","og_title":"URL de Fallback | RedTrack Help","og_description":"URL de Fallback \u00e9 a URL de backup, que \u00e9 usada quando o tr\u00e1fego n\u00e3o consegue alcan\u00e7ar a p\u00e1gina principal por algum motivo (filtro, limite). Em vez de mostrar ao visitante a feia tela &#8220;proibido&#8221;, podes enviar esses cliques para uma oferta de backup ou at\u00e9 mesmo uma p\u00e1gina do Google. Para configur\u00e1-lo: 1. Vai [&hellip;]","og_url":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/","og_site_name":"RedTrack Help","article_modified_time":"2025-09-22T13:22:46+00:00","og_image":[{"width":254,"height":399,"url":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura ":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/","url":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/","name":"URL de Fallback | RedTrack Help","isPartOf":{"@id":"https:\/\/help.redtrack.io\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/#primaryimage"},"image":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/#primaryimage"},"thumbnailUrl":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png","datePublished":"2020-07-06T06:57:03+00:00","dateModified":"2025-09-22T13:22:46+00:00","breadcrumb":{"@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/#primaryimage","url":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png","contentUrl":"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/02\/2024-02-13_11h36_49.png"},{"@type":"BreadcrumbList","@id":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/url-de-fallback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/help.redtrack.io\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Ajuda do RedTrack","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/"},{"@type":"ListItem","position":3,"name":"Outras configura\u00e7\u00f5es explicadas","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/"},{"@type":"ListItem","position":4,"name":"Configura\u00e7\u00f5es de tr\u00e1fego","item":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/"},{"@type":"ListItem","position":5,"name":"URL de Fallback"}]},{"@type":"WebSite","@id":"https:\/\/help.redtrack.io\/pt-br\/#website","url":"https:\/\/help.redtrack.io\/pt-br\/","name":"RedTrack Setup","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.redtrack.io\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/5a5968df64e00252195efa450b2e9da72a1d238c9b9ec60e338911a77c6beeed?s=96&d=mm&r=g","author_name":"Ivan Belousov","_links":{"self":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/comments?post=29240"}],"version-history":[{"count":1,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29240\/revisions"}],"predecessor-version":[{"id":29241,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/29240\/revisions\/29241"}],"up":[{"embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/docs\/28610"}],"wp:attachment":[{"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/media?parent=29240"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/doc_tag?post=29240"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/help.redtrack.io\/pt-br\/wp-json\/wp\/v2\/doc_badge?post=29240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}