{"id":29217,"date":"2020-07-06T09:49:35","date_gmt":"2020-07-06T06:49:35","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/teste-a-b-divisao\/"},"modified":"2025-12-24T15:53:59","modified_gmt":"2025-12-24T12:53:59","slug":"teste-a-b-divisao","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/teste-a-b-divisao\/","title":{"rendered":"Teste A\/B (divis\u00e3o)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Teste A\/B<\/strong> (tamb\u00e9m conhecido como <strong>teste de divis\u00e3o<\/strong>) \u00e9 mostrar duas variantes da mesma p\u00e1gina para diferentes segmentos de visitantes ao mesmo tempo e comparar qual variante converte melhor.<\/p>\n\n<div class=\"wp-block-simple-note-success\">O teste A\/B s\u00f3 funciona com rastreamento de redirecionamento, e \u00e9 por isso que essa funcionalidade n\u00e3o ser\u00e1 \u00fatil para campanhas com canais de tr\u00e1fego como Google Ads, Meta e outros que exigem <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/rastreamento-sem-redirecionamento\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">rastreamento sem redirecionamento<\/a>.<\/div>\n\n<p class=\"wp-block-paragraph\">Com a ajuda do RedTrack podes realizar testes A\/B complexos baseados em p\u00e1ginas de destino e\/ou ofertas. \u00c9 poss\u00edvel adicionar quantas p\u00e1ginas de destino e ofertas quiseres ao teu funil e tamb\u00e9m definir diferentes pesos. Assim, podes &#8220;brincar&#8221; com os dados e depois verificar relat\u00f3rios estendidos de 5 n\u00edveis para descobrir qual dos funis converte melhor.  <\/p>\n\n<p class=\"wp-block-paragraph\">Por exemplo, nesta configura\u00e7\u00e3o, podemos verificar qual das combina\u00e7\u00f5es p\u00e1gina de destino + oferta ir\u00e1 converter melhor (ou provavelmente, enviar um visitante diretamente para a oferta funciona melhor).<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e248b069&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e248b069\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"681\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2.png\" alt=\"\" class=\"wp-image-16282\" style=\"width:444px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2-300x266.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2-20x18.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2-32x28.png 32w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e248b754&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e248b754\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"768\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-3.png\" alt=\"\" class=\"wp-image-16283\" style=\"width:464px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-3.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-3-300x221.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-3-20x15.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-3-32x24.png 32w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p class=\"wp-block-paragraph\">Aqui rotacionamos 3 p\u00e1ginas de destino e a oferta primeiro (assim que algu\u00e9m clica no teu link de rastreamento, ir\u00e1 parar numa das p\u00e1ginas de destino ou na oferta diretamente). Depois disso, 3 ofertas s\u00e3o rotacionadas dentro do primeiro funil. Ao mesmo tempo, diferentes pesos s\u00e3o definidos como uma ferramenta adicional para direcionar o teu tr\u00e1fego. Assim que come\u00e7armos a receber as primeiras convers\u00f5es, podemos usar os nossos relat\u00f3rios estendidos para verificar que funil funciona melhor:   <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e248bdb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e248bdb5\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1437\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52.png\" alt=\"\" class=\"wp-image-16285\" style=\"width:787px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52.png 1437w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52-300x87.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52-1024x298.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52-768x223.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/2024-05-20_15h19_52-32x9.png 32w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Teste A\/B (tamb\u00e9m conhecido como teste de divis\u00e3o) \u00e9 mostrar duas variantes da mesma p\u00e1gina para diferentes segmentos de visitantes ao mesmo tempo e comparar qual variante converte melhor. Com a ajuda do RedTrack podes realizar testes A\/B complexos baseados em p\u00e1ginas de destino e\/ou ofertas. \u00c9 poss\u00edvel adicionar quantas p\u00e1ginas de destino e ofertas [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":0,"parent":28610,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1448,1449,1450],"doc_badge":[],"class_list":["post-29217","docs","type-docs","status-publish","hentry","doc_tag-a-b-testing-pt-br","doc_tag-split-testing-pt-br","doc_tag-test-for-better-conversion-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teste A\/B (divis\u00e3o) | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/teste-a-b-divisao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teste A\/B (divis\u00e3o) | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Teste A\/B (tamb\u00e9m conhecido como teste de divis\u00e3o) \u00e9 mostrar duas variantes da mesma p\u00e1gina para diferentes segmentos de visitantes ao mesmo tempo e comparar qual variante converte melhor. Com a ajuda do RedTrack podes realizar testes A\/B complexos baseados em p\u00e1ginas de destino e\/ou ofertas. \u00c9 poss\u00edvel adicionar quantas p\u00e1ginas de destino e ofertas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/traffic-channel-9874\/teste-a-b-divisao\/\" \/>\n<meta property=\"og:site_name\" content=\"RedTrack Help\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T12:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/05\/image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura \" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" 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