{"id":29199,"date":"2018-09-16T00:36:28","date_gmt":"2018-09-15T21:36:28","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-e-atribuicao\/impressoes\/"},"modified":"2025-09-22T16:22:22","modified_gmt":"2025-09-22T13:22:22","slug":"impressoes","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-e-atribuicao\/impressoes\/","title":{"rendered":"Impress\u00f5es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Por <strong>impress\u00f5es<\/strong> entende-se o n\u00famero de vezes que o teu an\u00fancio banner \u00e9 visualizado. Quando usadas com outras m\u00e9tricas de rastreamento, as impress\u00f5es d\u00e3o-te uma vis\u00e3o geral vital do desempenho da tua campanha publicit\u00e1ria: onde tens mais impress\u00f5es e menos cliques, ou vice-versa. <\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"wysiwyg-color-red\">Para usar o rastreamento de impress\u00f5es, o teu canal de tr\u00e1fego deve suportar esta op\u00e7\u00e3o. Esclarece isso   <\/span><span class=\"wysiwyg-color-red\">com o teu gestor de conta.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\">Trabalhando com URLs de impress\u00e3o<\/h3>\n\n<p class=\"wp-block-paragraph\">1. Depois de criares e guardares a <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/tracker-setup-for-affiliates\/campaigns-tracker-setup-for-advertisers\/adding-campaign-guide-for-affiliates-8675\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campanha no RedTrack<\/a> um<span class=\"s1\"> <strong> URL de Clique<\/strong> (link da campanha) e <strong>URL de Impress\u00e3o <\/strong>s\u00e3o gerados automaticamente. Copia ambos os links e cola-os no teu canal de tr\u00e1fego: <\/span><\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e1cd46ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd46ce\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"866\" height=\"244\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1.png\" alt=\"\" class=\"wp-image-9425\" style=\"width:500px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1.png 866w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1-300x85.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1-768x216.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h07_02-1-32x9.png 32w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e1cd4e0f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd4e0f\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"826\" height=\"264\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29.png\" alt=\"\" class=\"wp-image-9426\" style=\"width:494px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29.png 826w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29-300x96.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29-768x245.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29-20x6.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h09_29-32x10.png 32w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p class=\"wp-block-paragraph\">2. Ver\u00e1s as Impress\u00f5es contadas numa coluna separada do relat\u00f3rio da tua Campanha:<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af56e1cd5535&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd5535\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"672\" height=\"377\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37.png\" alt=\"\" class=\"wp-image-9427\" style=\"width:408px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37.png 672w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37-300x168.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37-20x11.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37-32x18.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h13_37-670x377.png 670w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-476e7b68-df70-429d-a71f-19774aaa0637\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-476e7b68-df70-429d-a71f-19774aaa0637-tab-0\" aria-controls=\"ub-tabbed-content-476e7b68-df70-429d-a71f-19774aaa0637-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Visible impression URL<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-476e7b68-df70-429d-a71f-19774aaa0637-tab-1\" aria-controls=\"ub-tabbed-content-476e7b68-df70-429d-a71f-19774aaa0637-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Impression pixel<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content--panel-0\" aria-labelledby=\"ub-tabbed-content--tab-0\" tabindex=\"0\">\n\n<p class=\"wp-block-paragraph\">Com o RedTrack, al\u00e9m do rastreamento de impress\u00f5es, podes agora rastrear impress\u00f5es vis\u00edveis. Enquanto uma &#8216;impress\u00e3o&#8217; \u00e9 contada sempre que um utilizador carrega uma p\u00e1gina com um pixel de impress\u00e3o nela, uma &#8216;<strong>Impress\u00e3o vis\u00edvel<\/strong>&#8216; \u00e9 contada mesmo quando um utilizador teve pelo menos 50% dos an\u00fancios no seu ecr\u00e3 por pelo menos 1 segundo. Isto significa que agora tens relat\u00f3rios ainda mais precisos sobre quantas impress\u00f5es de an\u00fancios te trazem cliques e convers\u00f5es no final.  <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Nem todos os canais de tr\u00e1fego suportam rastreamento de impress\u00f5es, por isso verifica primeiro antes de ativares o rastreamento de impress\u00f5es. O RedTrack tem capacidades integradas de veicula\u00e7\u00e3o de an\u00fancios para garantir que as impress\u00f5es vis\u00edveis s\u00e3o realmente vis\u00edveis. Por favor contacta support@redtrack.io para detalhes.  <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As impress\u00f5es vis\u00edveis t\u00eam um URL de rastreamento separado e uma coluna separada nos relat\u00f3rios:<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6af56e1cd603b\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd603b\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1.png\" alt=\"\" class=\"wp-image-9430\" style=\"width:495px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1.png 825w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1-300x120.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1-768x307.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h17_02-1-32x13.png 32w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6af56e1cd672f\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd672f\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"401\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01.png\" alt=\"\" class=\"wp-image-9431\" style=\"width:493px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01.png 770w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01-300x156.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01-768x400.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01-20x10.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h22_01-32x17.png 32w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content--panel-1\" aria-labelledby=\"ub-tabbed-content--tab-1\" tabindex=\"0\">\n\n<p class=\"wp-block-paragraph\">Este pixel pode ser colocado na p\u00e1gina para rastrear impress\u00f5es de p\u00e1gina (carregamentos de p\u00e1gina):<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6af56e1cd71ba\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6af56e1cd71ba\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"353\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41.png\" alt=\"\" class=\"wp-image-9432\" style=\"width:540px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41.png 855w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41-300x124.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41-768x317.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41-20x8.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2018\/09\/2023-10-16_11h24_41-32x13.png 32w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<\/div><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Por impress\u00f5es entende-se o n\u00famero de vezes que o teu an\u00fancio banner \u00e9 visualizado. Quando usadas com outras m\u00e9tricas de rastreamento, as impress\u00f5es d\u00e3o-te uma vis\u00e3o geral vital do desempenho da tua campanha publicit\u00e1ria: onde tens mais impress\u00f5es e menos cliques, ou vice-versa. 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