{"id":29194,"date":"2018-09-16T00:35:50","date_gmt":"2018-09-15T21:35:50","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/kb\/rastreamento-de-custos\/custo-gasto-com-anuncios-geral\/"},"modified":"2025-12-30T15:17:20","modified_gmt":"2025-12-30T12:17:20","slug":"custo-gasto-com-anuncios-geral","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-de-custos\/custo-gasto-com-anuncios-geral\/","title":{"rendered":"Custo\/gasto com an\u00fancios: geral"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">O que \u00e9 gasto com an\u00fancios\/custo da campanha?<\/h2>\n\n<p><strong>Custo da campanha<\/strong> (modelo de custo) define o custo do tr\u00e1fego que voc\u00ea compra. CPM\/CPC \u00e9 bom para a maioria das campanhas de compra de m\u00eddia no Google, Meta, etc. CPA\/Revshare \u00e9 bom para campanhas de afiliados\/parceiros e redes de an\u00fancios CPA.  <\/p>\n\n<p>Com o RedTrack, tens 2 formas de rastrear os dados de custo:<\/p>\n\n<p>1. <strong>Estaticamente<\/strong> adicionando os dados de custo ao link de rastreamento ou diretamente por campanha.<\/p>\n\n<p>2. <strong>Dinamicamente<\/strong>: atrav\u00e9s da macro ou com a ajuda da API para aqueles <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">canais de tr\u00e1fego que a suportam<\/a>.<\/p>\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\" data-mobilecollapse=\"true\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-73ddf5fb-b12c-4a22-b9f1-9b060905321c\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\" style=\"color: #000000; \">Rastreamento de gastos com an\u00fancios: CPC\/CPM<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\">\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-tab-0\" aria-controls=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Estaticamente<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-tab-1\" aria-controls=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Dinamicamente<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-panel-0\" aria-labelledby=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-tab-0\" tabindex=\"0\">\n\n<p>Esta \u00e9 a abordagem mais simples e \u00f3bvia. Voc\u00ea define o valor do custo por campanha nas configura\u00e7\u00f5es da campanha. Assim que o clique\/convers\u00e3o chega, o custo \u00e9 registrado automaticamente com base no modelo de custo escolhido:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"954\" height=\"852\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2.png\" alt=\"\" class=\"wp-image-11846\" style=\"width:301px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2.png 954w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2-300x268.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2-768x686.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2-20x18.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost2-32x29.png 32w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/figure>\n\n\n\n<p>Modelos de custo de campanha explicados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC<\/strong> &#8211; o custo por cada clique.<\/li>\n\n\n\n<li><strong>CPA<\/strong> &#8211; o custo por convers\u00e3o.<\/li>\n\n\n\n<li><strong>CPM \/ PopCPM<\/strong> &#8211; o custo por 1000 impress\u00f5es, e n\u00e3o funcionar\u00e1 para cliques.<\/li>\n\n\n\n<li><strong>RevShare<\/strong> &#8211; a % de cada receita de convers\u00e3o.<\/li>\n\n\n\n<li><strong>N\u00e3o rastrear<\/strong> &#8211; nenhum custo ser\u00e1 registado.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-warning\">O modelo de custo <strong>N\u00e3o Rastrear<\/strong> foi projetado para <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-nao-integrados-por-api\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">canais de tr\u00e1fego n\u00e3o integrados \u00e0 API<\/a>. Se preferir n\u00e3o receber dados de gastos com an\u00fancios, desative a op\u00e7\u00e3o &#8220;<strong>Atualizar custos automaticamente<\/strong>&#8221; nas configura\u00e7\u00f5es da sua campanha:<br><img decoding=\"async\" style=\"width: 750px;\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/01\/2025-01-08_16h46_43.png\" alt=\"\"><\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-panel-1\" aria-labelledby=\"ub-tabbed-content-34891f19-2363-4321-acfa-813f60b99a09-tab-1\" tabindex=\"0\">\n\n<p>Podes configur\u00e1-lo dinamicamente atrav\u00e9s da <strong>Macro<\/strong> ou com a ajuda da <strong>API<\/strong> para aqueles <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">canais de tr\u00e1fego que a suportam<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">API<\/h3>\n\n\n\n<p>Este tipo de integra\u00e7\u00e3o est\u00e1 dispon\u00edvel para os canais de tr\u00e1fego integrados\/automatizados.<\/p>\n\n\n\n<p>1. <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/automacao-e-integracao\/canais-de-trafego-integrados-por-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verifica<\/a> se o teu canal de tr\u00e1fego \u00e9 eleg\u00edvel para a atualiza\u00e7\u00e3o de custo por API.<\/p>\n\n\n\n<p>2. Segue <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-de-custos\/custo-gasto-com-anuncios-atualizacao-automatica\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para te ajudar a ativar a funcionalidade de atualiza\u00e7\u00e3o autom\u00e1tica de custos. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-quote\">O recurso de atualiza\u00e7\u00e3o autom\u00e1tica de custos n\u00e3o funcionar\u00e1 para campanhas de CPA\/Revshare.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Macro<\/h3>\n\n\n\n<p>Se o teu canal de tr\u00e1fego n\u00e3o suporta a atualiza\u00e7\u00e3o de custo por API, podes tentar fazer isto com a ajuda da macro. Esta op\u00e7\u00e3o funciona para os casos onde o canal de tr\u00e1fego com que trabalhas tem a macro para o custo (lance, etc.). <\/p>\n\n\n\n<p>Segue <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-de-custos\/custo-gasto-com-anuncios-atualizacao-manual\/\" target=\"_blank\" rel=\"noreferrer noopener\">este guia<\/a> para mais informa\u00e7\u00f5es sobre o assunto. <\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1;\" id=\"ub-content-toggle-panel-block-73ddf5fb-b12c-4a22-b9f1-9b060905321c\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\" style=\"color: #000000; \">Rastreamento de gastos com an\u00fancios: CPA\/Revshare<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-f1777819-e6b6-4e22-bd23-1ba81eaa20d5\">\n\n<p>Dependendo das suas necessidades, voc\u00ea pode definir os custos de campanha personalizados relacionados aos valores adicionais recebidos para cada clickid (subs, pa\u00eds, etc.). Para fazer isso, nas configura\u00e7\u00f5es de campanha adicionadas, v\u00e1 para a guia Pagamentos personalizados \u2192 escolha o tipo de pagamento necess\u00e1rio \u2192 adicione os valores para seus pagamentos \u2192 Salve as altera\u00e7\u00f5es na guia Pagamentos personalizados e, em seguida, na janela principal da campanha: <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">As somas de pagamento personalizadas do modelo de custo <strong>CPA<\/strong> devem ser representadas pelo\u00a0<em>valor de pagamento fixo<\/em>.<br>As somas de pagamento personalizadas do modelo de custo <strong>Revshare<\/strong> devem ser representadas pela\u00a0<em>porcentagem<\/em>.<br><br>A exce\u00e7\u00e3o \u00e9 o\u00a0modelo de custo <strong>H\u00edbrido<\/strong> onde:<br>&#8211; se o modelo de custo for CPA, a soma de pagamento personalizada deve ser representada pela porcentagem<br>&#8211; se o modelo de custo for Revshare, a soma de pagamento personalizada deve ser representada pelo valor de pagamento fixo.<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox has-lightbox\"><img decoding=\"async\" width=\"1764\" height=\"1180\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3.png\" alt=\"\" class=\"wp-image-11862\" style=\"aspect-ratio:1.494890510948905;width:407px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3.png 1764w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-300x201.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-1024x685.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-768x514.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-20x13.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-32x21.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2024\/01\/cost3-1536x1027.png 1536w\" sizes=\"(max-width: 1764px) 100vw, 1764px\" \/><\/figure>\n\n\n\n<p>Tipos de pagamento explicados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GEO<\/strong> \u2013 define pagamento diferente baseado na localiza\u00e7\u00e3o do clique.<\/li>\n\n\n\n<li><strong>GEO\/OS<\/strong> \u2013 OS (sem vers\u00f5es), Geo e valor do pagamento separados por v\u00edrgula sem espa\u00e7os.<\/li>\n\n\n\n<li><strong>H\u00cdBRIDO<\/strong> \u2013 define tipo de convers\u00e3o para for\u00e7ar a mudan\u00e7a para CPA (isto pode ser \u00fatil se trabalhas com RevShare mas queres um modelo CPA para alguns tipos de convers\u00e3o).<\/li>\n\n\n\n<li><strong>CONVERSION SUBS<\/strong> \u2013 subid que recebes com a convers\u00e3o (sub1, sub2, etc.), valor do sub e valor do pagamento separados por v\u00edrgula sem espa\u00e7os.<\/li>\n\n\n\n<li><strong>TYPE\/GEO\/CONVSUB<\/strong> \u2013 tipo de convers\u00e3o, geo, subid que recebes com a convers\u00e3o, valor do sub e valor do pagamento separados por v\u00edrgula sem espa\u00e7os.<\/li>\n\n\n\n<li><strong>TYPE\/CONVSUB<\/strong> \u2013 tipo de convers\u00e3o, subid que recebes com a convers\u00e3o e valor do pagamento separados por v\u00edrgula sem espa\u00e7os. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Os sub-par\u00e2metros de convers\u00e3o s\u00e3o os par\u00e2metros adicionais que envias com a convers\u00e3o para enriquecer os dados. Diferem da string de par\u00e2metros de subs de clique. <\/div>\n\n\n\n<div class=\"wp-block-simple-note-info\">Todas as outras op\u00e7\u00f5es relacionadas com o publisher devem ser usadas apenas <a href=\"https:\/\/help.redtrack.io\/knowledgebase\/kb\/publisher-panel-setup\/publisher-panel-managing-payouts\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">nesse caso<\/a>.<\/div>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 gasto com an\u00fancios\/custo da campanha? Custo da campanha (modelo de custo) define o custo do tr\u00e1fego que voc\u00ea compra. CPM\/CPC \u00e9 bom para a maioria das campanhas de compra de m\u00eddia no Google, Meta, etc. CPA\/Revshare \u00e9 bom para campanhas de afiliados\/parceiros e redes de an\u00fancios CPA. Com o RedTrack, tens 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":28708,"menu_order":24,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1433,1222,1420,1421,1428,1418,1432,1423,1431,1417,1436,1435,1429,1434,1422,1430,1438,1437],"doc_badge":[],"class_list":["post-29194","docs","type-docs","status-publish","hentry","doc_tag-auto-cost-update-pt-br","doc_tag-cpa-pt-br","doc_tag-cpc-pt-br","doc_tag-cpm-pt-br","doc_tag-campaign-cost-pt-br","doc_tag-ad-cost-pt-br","doc_tag-cost-for-1000-impressions-pt-br","doc_tag-cost-per-click-pt-br","doc_tag-cost-per-conversion-pt-br","doc_tag-ad-spend-pt-br","doc_tag-geo-pt-br","doc_tag-hybrid-pt-br","doc_tag-cost-model-pt-br","doc_tag-custom-payout-pt-br","doc_tag-popcpm-pt-br","doc_tag-revshare-pt-br","doc_tag-convsub-pt-br","doc_tag-conversion-sub-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custo\/gasto com an\u00fancios: geral | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/rastreamento-de-custos\/custo-gasto-com-anuncios-geral\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custo\/gasto com an\u00fancios: geral | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 gasto com an\u00fancios\/custo da campanha? Custo da campanha (modelo de custo) define o custo do tr\u00e1fego que voc\u00ea compra. CPM\/CPC \u00e9 bom para a maioria das campanhas de compra de m\u00eddia no Google, Meta, etc. CPA\/Revshare \u00e9 bom para campanhas de afiliados\/parceiros e redes de an\u00fancios CPA. 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