{"id":28725,"date":"2025-07-14T14:42:43","date_gmt":"2025-07-14T11:42:43","guid":{"rendered":"https:\/\/help.redtrack.io\/knowledgebase\/relatorios-produto\/"},"modified":"2026-01-08T20:41:40","modified_gmt":"2026-01-08T17:41:40","slug":"relatorios-produto","status":"publish","type":"docs","link":"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-produto\/","title":{"rendered":"Relat\u00f3rio do produto"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vis\u00e3o geral<\/h2>\n\n<div class=\"wp-block-simple-note-quote\">O <strong>Relat\u00f3rio de Produto<\/strong> est\u00e1 atualmente dispon\u00edvel apenas para portadores de contas <strong>E-com e DTC<\/strong> no RedTrack.<\/div>\n\n<p>O <strong>Relat\u00f3rio de Produto<\/strong> ajuda os anunciantes a analisar como produtos individuais t\u00eam desempenho em todas as campanhas rastreadas. Em vez de apenas ver resultados ao n\u00edvel da campanha, pode avaliar o desempenho produto por produto. Com a ajuda deste relat\u00f3rio, pode detetar:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quais produtos geram mais receita.<\/li>\n\n\n\n<li>Quais produtos geram lucro e quais sofrem perdas.<\/li>\n\n\n\n<li>Onde os utilizadores est\u00e3o a desistir (por exemplo, ViewContent mas sem Compras).<\/li>\n\n\n\n<li>Como o gasto em an\u00fancios se correlaciona com as vendas de produtos.<\/li>\n<\/ul>\n\n<p>Este relat\u00f3rio \u00e9 especialmente \u00fatil se voc\u00ea vende v\u00e1rios produtos e deseja alocar seu or\u00e7amento de forma mais eficaz, concentrando-se nos que oferecem os melhores resultados.<\/p>\n\n<h2 class=\"wp-block-heading\">Como trabalhar com o relat\u00f3rio de produto<\/h2>\n\n<p>1. Certifique-se de que j\u00e1 adicionou o seu <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-anunciante\/adicionar-marca-e-website\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Website<\/a>, pois este relat\u00f3rio mostra o desempenho dos produtos nesse site.<\/p>\n\n<p>2. V\u00e1 a Relat\u00f3rio de Produto \u2192 selecione o Website \u2192 escolha os filtros (como quer dividir o relat\u00f3rio) \u2192 Aplicar:<\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1220\" height=\"327\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03.png\" alt=\"\" class=\"wp-image-24056\" style=\"width:775px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03.png 1220w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03-300x80.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03-1024x274.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03-768x206.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-16_13h10_03-32x9.png 32w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/><\/figure>\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-0\" aria-controls=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Data<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-1\" aria-controls=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Fuso hor\u00e1rio<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-2\" aria-controls=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-2\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Agrupamento<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-3\" aria-controls=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-3\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Filtro de assinaturas<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-0\" aria-labelledby=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-0\" tabindex=\"0\">\n\n<p>Escolher uma data espec\u00edfica permite definir o per\u00edodo para os dados exibidos (por exemplo, hoje, ontem, per\u00edodo personalizado).<\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-1\" aria-labelledby=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-1\" tabindex=\"0\">\n\n<p>O alinhamento do fuso hor\u00e1rio garante consist\u00eancia nos relat\u00f3rios em diferentes alvos geogr\u00e1ficos. <\/p>\n\n\n\n<div class=\"wp-block-simple-note-warning\">Se selecionar um fuso hor\u00e1rio que difere do definido nas configura\u00e7\u00f5es da sua conta e usar o agrupamento \u201c&#8221;Hora do dia&#8221;\u201d, pode notar ligeiras discrep\u00e2ncias nos dados de custo. Isto ocorre porque quando o fuso hor\u00e1rio \u00e9 alterado na visualiza\u00e7\u00e3o do relat\u00f3rio, os timestamps dos eventos n\u00e3o s\u00e3o convertidos para o novo fuso hor\u00e1rio. Em vez disso, o sistema desloca a distribui\u00e7\u00e3o geral dos dados de acordo com o fuso hor\u00e1rio selecionado.  <\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-2\" aria-labelledby=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-2\" tabindex=\"0\">\n\n<p>O agrupamento organiza seus dados pelos crit\u00e9rios selecionados dentro do per\u00edodo especificado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e9-requisitos do nome do produto<\/h3>\n\n\n\n<p>1. Pode personalizar at\u00e9 4 fatias de agrupamento diferentes, exceto a primeira. A primeira op\u00e7\u00e3o de agrupamento est\u00e1 sempre definida como <strong>Nome do produto<\/strong> por defeito. Isto n\u00e3o pode ser alterado, pois o relat\u00f3rio foi concebido especificamente para analisar o desempenho por produto:   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img decoding=\"async\" width=\"919\" height=\"200\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1.png\" alt=\"\" class=\"wp-image-24071\" style=\"width:692px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1.png 919w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1-300x65.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1-768x167.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_12h51_01-1-32x7.png 32w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/figure>\n\n\n\n<p>2. Para que o nome do produto apare\u00e7a na primeira coluna, voc\u00ea deve garantir que adicionou o par\u00e2metro necess\u00e1rio \u00e0s configura\u00e7\u00f5es da marca. <br>V\u00e1 para as configura\u00e7\u00f5es de <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/sou-anunciante\/adicionar-marca-e-website\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Marca<\/a> \u2192 Par\u00e2metros adicionais \u2192 adicione o subnomeado &#8220;<strong>content<\/strong>&#8221; e atribua a fun\u00e7\u00e3o &#8220;<strong>Nome do Produto<\/strong>&#8221; a ele \u2192 Salvar altera\u00e7\u00f5es:<\/p>\n\n\n\n<figure class=\"wp-block-riovizual-tablebuilder is-style-regular rv_tb-cf0fd0b4-87f9-40e9-86f4-2c4c6a3b349e is-scroll-on-mobile\" rv-tb-responsive-breakpoint=\"768px\"><table class=\"\"><tbody><tr><td class=\"rv_tb-cell rv_tb-row-0-cell-0 rv_tb-rs-row-0-cell-0 rv_tb-cs-row-0-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Par\u00e2metro<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-0-cell-1 rv_tb-rs-row-0-cell-1 rv_tb-cs-row-0-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Macro \/ token<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-0-cell-2 rv_tb-rs-row-0-cell-2 rv_tb-cs-row-0-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Nome \/ descri\u00e7\u00e3o<\/strong><\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-0-cell-3 rv_tb-rs-row-0-cell-3 rv_tb-cs-row-0-cell-3\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\"><strong>Fun\u00e7\u00e3o<\/strong><\/div><\/div><\/div><\/td><\/tr><tr><td class=\"rv_tb-cell rv_tb-row-1-cell-0 rv_tb-rs-row-1-cell-0 rv_tb-cs-row-1-cell-0\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">content<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-1 rv_tb-rs-row-1-cell-1 rv_tb-cs-row-1-cell-1\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">r<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-2 rv_tb-rs-row-1-cell-2 rv_tb-cs-row-1-cell-2\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Content Name<\/div><\/div><\/div><\/td><td class=\"rv_tb-cell rv_tb-row-1-cell-3 rv_tb-rs-row-1-cell-3 rv_tb-cs-row-1-cell-3\"><div class=\"rv_tb-element\"><div class=\"rv_tb-text-wrap rv_justify cell-element-0\"><div class=\"rv_tb-text\">Nome do Produto<\/div><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img decoding=\"async\" width=\"737\" height=\"942\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h29_13.png\" alt=\"\" class=\"wp-image-24074\" style=\"width:687px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h29_13.png 737w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h29_13-235x300.png 235w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h29_13-16x20.png 16w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h29_13-25x32.png 25w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Caso de uso<\/h3>\n\n\n\n<p><em>Conjunto de agrupamento: <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"383\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00.png\" alt=\"\" class=\"wp-image-24069\" style=\"width:665px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00.png 1035w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00-300x111.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00-1024x379.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00-768x284.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00-20x7.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_16h09_00-32x12.png 32w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/figure>\n\n\n\n<p><em>Dados do relat\u00f3rio explicados: <\/em><\/p>\n\n\n\n<p>Este Relat\u00f3rio de Produto mostra como o produto <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><em>&#8220;Weather&#8221;<\/em> teve desempenho em campanhas, grupos de an\u00fancios e an\u00fancios durante o per\u00edodo de 30 dias selecionado no<\/span> site <em>&#8220;ez.com&#8221;<\/em>. O produto \u00e9 agrupado primeiro e, em seguida, detalhado por cada campanha em que apareceu. Dentro de cada campanha, voc\u00ea pode ver os grupos de an\u00fancios relacionados e os an\u00fancios espec\u00edficos que ajudaram a gerar vendas. Por exemplo, a campanha <em>&#8220;winning creatives&#8221;<\/em> trouxe o maior n\u00famero de compras, com 69 vendas no total, 20 das quais vieram do grupo de an\u00fancios <em>&#8220;7th july&#8221;<\/em> e do an\u00fancio <em>&#8220;Weather 7july&#8221;<\/em>, gerando 17.180 em receita. Esta visualiza\u00e7\u00e3o ajuda voc\u00ea a entender exatamente de onde v\u00eam suas vendas, para que possa identificar suas campanhas e criativos de melhor desempenho e ajustar sua estrat\u00e9gia de acordo.    <\/p>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-panel-3\" aria-labelledby=\"ub-tabbed-content-01a06965-0823-435f-8479-0f0eeaf80fda-tab-3\" tabindex=\"0\">\n\n<p>Subconvers\u00e3o (1-20) refere-se aos subs definidos no modelo de Marca na se\u00e7\u00e3o Par\u00e2metros Adicionais. Para filtrar os dados por um par\u00e2metro Subconvers\u00e3o (1-20) espec\u00edfico, corresponda o nome do par\u00e2metro adicional que voc\u00ea definiu no modelo de Marca ao campo Subconvers\u00e3o (1-20) correspondente no Filtro de Subs. <\/p>\n\n\n\n<p>Por exemplo, se colocou <strong>zip<\/strong> em <strong>sub6<\/strong> no cadastro da Marca, digite <strong>zip<\/strong> no campo <strong>Conversion sub6<\/strong> no Filtro de Subs para ver dados divididos por esse valor. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1699\" height=\"272\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16.png\" alt=\"\" class=\"wp-image-24078\" style=\"width:697px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16.png 1699w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-300x48.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-1024x164.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-768x123.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-32x5.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-22_17h04_16-1536x246.png 1536w\" sizes=\"(max-width: 1699px) 100vw, 1699px\" \/><\/figure>\n\n<\/div><\/div>\n\t\t<\/div>\n<p>3. Personalize e otimize a visualiza\u00e7\u00e3o do seu relat\u00f3rio:<\/p>\n<div class=\"wp-block-ub-tabbed-content wp-block-ub-tabbed-content-holder wp-block-ub-tabbed-content-horizontal-holder-mobile wp-block-ub-tabbed-content-horizontal-holder-tablet\" id=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561\" style=\"\">\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-holder horizontal-tab-width-mobile horizontal-tab-width-tablet\">\n\t\t\t\t<div role=\"tablist\" class=\"wp-block-ub-tabbed-content-tabs-title wp-block-ub-tabbed-content-tabs-title-mobile-horizontal-tab wp-block-ub-tabbed-content-tabs-title-tablet-horizontal-tab\" style=\"justify-content: flex-start; \"><div role=\"tab\" id=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-tab-0\" aria-controls=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-panel-0\" aria-selected=\"true\" class=\"wp-block-ub-tabbed-content-tab-title-wrap active\" style=\"--ub-tabbed-title-background-color: #eeeeee; --ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Personalizar colunas<\/div>\n\t\t\t<\/div><div role=\"tab\" id=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-tab-1\" aria-controls=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-panel-1\" aria-selected=\"false\" class=\"wp-block-ub-tabbed-content-tab-title-wrap\" style=\"--ub-tabbed-active-title-color: inherit; --ub-tabbed-active-title-background-color: #eeeeee; text-align: left; \" tabindex=\"-1\">\n\t\t\t\t<div class=\"wp-block-ub-tabbed-content-tab-title\">Criar modelos<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-ub-tabbed-content-tabs-content\" style=\"\"><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap active\" id=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-panel-0\" aria-labelledby=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-tab-0\" tabindex=\"0\">\n\n<p>Pode escolher quais colunas de dados exibir no seu relat\u00f3rio. Para adaptar a visualiza\u00e7\u00e3o \u00e0s suas necessidades, clique no bot\u00e3o <strong>Colunas<\/strong>:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1651\" height=\"317\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13.png\" alt=\"\" class=\"wp-image-24082\" style=\"width:664px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13.png 1651w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-300x58.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-1024x197.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-768x147.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-20x4.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-32x6.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h16_13-1536x295.png 1536w\" sizes=\"(max-width: 1651px) 100vw, 1651px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-simple-note-quote\">Consulta o guia <a href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-colunas\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Colunas<\/a> para detalhes sobre esta funcionalidade.<\/div>\n\n<\/div><div role=\"tabpanel\" class=\"wp-block-ub-tabbed-content-tab-content-wrap ub-hide\" id=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-panel-1\" aria-labelledby=\"ub-tabbed-content-ccf75117-49f5-48b5-9ad7-17ab56f5d561-tab-1\" tabindex=\"0\">\n\n<p>Voc\u00ea pode aplicar combina\u00e7\u00f5es de Data, Fuso hor\u00e1rio, Agrupamento e Filtros de Sub e salvar esta configura\u00e7\u00e3o como um modelo. Isso ajudar\u00e1 voc\u00ea a economizar tempo ao verificar os relat\u00f3rios regularmente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para salvar o modelo, escolha a combina\u00e7\u00e3o necess\u00e1ria de Data, Fuso hor\u00e1rio, Agrupamento e Subfiltros \u2192 pressione Salvar modelo:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"463\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25.png\" alt=\"\" class=\"wp-image-24085\" style=\"width:656px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25.png 1707w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-300x81.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-1024x278.png 1024w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-768x208.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-20x5.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-32x9.png 32w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h31_25-1536x417.png 1536w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para aplicar o modelo, selecione-o no campo Modelo \u2192 Aplicar: <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"132\" src=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46.png\" alt=\"\" class=\"wp-image-24086\" style=\"width:658px;height:auto\" srcset=\"https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46.png 808w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46-300x49.png 300w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46-768x125.png 768w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46-20x3.png 20w, https:\/\/help.redtrack.io\/wp-content\/uploads\/2025\/07\/2025-07-23_14h34_46-32x5.png 32w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n<\/div><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vis\u00e3o geral O Relat\u00f3rio de Produto ajuda os anunciantes a analisar como produtos individuais t\u00eam desempenho em todas as campanhas rastreadas. Em vez de apenas ver resultados ao n\u00edvel da campanha, pode avaliar o desempenho produto por produto. Com a ajuda deste relat\u00f3rio, pode detetar: Este relat\u00f3rio \u00e9 especialmente \u00fatil se voc\u00ea vende v\u00e1rios produtos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29658,"menu_order":130,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[1640],"doc_badge":[],"class_list":["post-28725","docs","type-docs","status-publish","hentry","doc_tag-product-report-pt-br","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relat\u00f3rio do produto | RedTrack Help<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.redtrack.io\/pt-br\/knowledgebase\/kb\/basic-setup-9785\/relatorios-e-paineis\/relatorios-produto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio do produto | RedTrack Help\" \/>\n<meta property=\"og:description\" content=\"Vis\u00e3o geral O Relat\u00f3rio de Produto ajuda os anunciantes a analisar como produtos individuais t\u00eam desempenho em todas as campanhas rastreadas. Em vez de apenas ver resultados ao n\u00edvel da campanha, pode avaliar o desempenho produto por produto. 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