Setting caps

What is a cap in Redtrack?

By Caps in RedTrack are meant limitations applied to your offer. It can be related to the conversion amount, unique visits, or clicks. Caps in RedTrack are added on the Offer level. For the caps to work correctly you’ll need to make sure you have alternative Offers in the funnel or have set up fall back URL. When the cap is reached Offer will be temporarily removed from the rotation, and RedTrack will stop sending traffic to it.

Unique visits cap

Unique visits cap allows you to limit the number of times each particular Offer will be shown to the same visitor. Using this option, each visitor will be checked against the uniqueness of his visit. If the visitor has exceeded the limit, he as a non-unique visitor and will be directed to the other Offer within the same Campaign/Funnel. If only one Offer is added to the Campaign, a non-unique visitor will be redirected to the fallback URL.

To enable the unique visits cap you need to add the number of visits, time period, and the filter type:

Filter types explained:

• unique visits by IP are determined by the IP address of the computer or device (by default, it is a daily filter).
• unique visits by users are determined by info stored in the cookie (by day, by week, and by month).

Mind that non-unique clicks will not be counted towards events included in your RedTrack plan.

Conversion cap

Conversion cap allows you to set a daily limit of conversions for a particular offer. When the limit of conversions is exceeded, the traffic will be automatically redirected to the other Offer within the same Campaign/Funnel or to the fallback URL.

To apply Converion cap you need to set the number (limit of conversions) and turn on the toggle Alert when cap is reached:

Turned on toggle Alert when cap is reached means that you will be notified upon reaching the cap via email.

Note!

Conversion cap sets a daily limit of conversions, it means that the traffic will be redirected automatically back to the main Offer after 24 hours.

Click cap

Offer click cap option can limit the number of clicks you want to receive for a particular Offer. The same as with a conversion cap, when the limit of clicks is exceeded, the traffic will be redirected to the other Offer within the same Campaign/Funnel or to the fallback URL.

To apply click cap option you need to set the number (limit of clicks) and turn on the toggle Alert when cap is reached:

Turned on toggle Alert when cap is reached means that you will be notified upon reaching the cap via email.

Note!

Click cap option also sets a daily limit of clicks, the traffic will be redirected automatically back to the main Offer upon a new day.