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Forced publisher attribution for multi-channel campaigns

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A/B testing

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What is  A/B (split) testing?

A/B testing (also known as split testing) is showing two variants of the same page to different segments of visitors at the same time and comparing which variant converts better.

With the help of RedTrack you can perform complex A/B testing based on landing pages and/or offers.
It is possible to add as many landing pages and offers to your funnel as you want and also set different weights.
Like that, you can “play” with the data and then check extended 5 level reports to find out which of the funnels converts better.

For example, in this setup, we can check which of the landing page + offer combination will convert better (or probably, sending a visitor directly to the offer works best).

Here we rotate 3 landing pages and the offer first (once someone clicks on your tracking link, he will land on either one of the landing pages, or on the offer directly). After that, 3 offers are rotated withing the first funnel.
At the same time, different weights are set – it’s an additional tool to rout your traffic.

As soon as we start receiving first conversions, we can use our extended reports to check, what funnel works better:

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